Welcome!

Web 2.0 Authors: Trevor Parsons, ITinvolve Blog, Pat Romanski, Liz McMillan, Elizabeth White

News Feed Item

AMD and Ubisoft Collaborate to Deliver the Ultimate Far Cry 3 PC Gaming Experience

AMD Eyefinity and AMD CrossFire Technologies Enable Stunning Visuals, Hyper-Realistic Environments and Incredible Performance for AMD Radeon PC Gamers as They Dominate the Lawless Island of "Far Cry 3"

SUNNYVALE, CA -- (Marketwire) -- 12/04/12 -- AMD (NYSE: AMD) today announced its collaboration with Ubisoft® to support the highly anticipated next chapter in the "Far Cry" franchise, "Far Cry 3®," launching today in North America. Developed in conjunction with the AMD Gaming Evolved program, "Far Cry 3" is fully optimized for a premium PC gaming experience, harnessing the power of AMD Radeon™ graphics including native support for AMD Eyefinity and AMD CrossFire™ technologies, enabling industry-leading multiscreen experiences and high-performance gaming. By working closely together, AMD and Ubisoft have enhanced the "Far Cry 3" experience, allowing gamers to become fully immersed in an epic struggle to survive in one of the most lawless and challenging PC gaming environments to date.

"AMD and Ubisoft have worked together to make 'Far Cry 3' a state-of-the-art gaming experience on the PC, the world's most powerful gaming platform," said Matt Skynner, corporate vice president and general manager, Graphics Business Unit, AMD. "The AMD Gaming Evolved program aims to put gamers and developers first, and we're making sure we deliver on our promise. By working with industry-leading developers like Ubisoft, we're not only helping to develop cutting-edge titles, we're also advancing the state of PC graphics for gamers."

Gamers can jumpstart their "Far Cry 3" experience -- and reap huge savings -- by immediately taking advantage of the AMD Radeon™ Never Settle bundle. With the purchase of an AMD Radeon™ HD 7770 GHz Edition, HD 7800 Series or HD 7900 Series GPU, gamers not only benefit from the award-winning performance of the AMD Radeon™ HD 7000 Series, they also receive a free download code for "Far Cry 3." This holiday season, AMD is making sure gamers can have it all -- the best performance and graphics experience on one of the best PC gaming titles.

"Ubisoft is committed to developing industry-leading games that offer non-stop action, gritty storylines and deeply immersive gaming experiences, and the latest addition to the highly acclaimed 'Far Cry' franchise continues that tradition," said Dan Hay, executive producer on "Far Cry 3." "Through this relationship, Ubisoft worked with AMD and its Gaming Evolved program to develop a game that takes full advantage of the outstanding next-generation technologies offered by AMD Radeon graphics, which enable an incredible PC gaming experience."

By leveraging native support for AMD Eyefinity technology, "Far Cry 3" helps enable gamers equipped with AMD Radeon graphics to immerse themselves in a gaming environment unlike any other. With AMD Eyefinity technology, a single graphics card can support up to six monitors simultaneously, empowering gamers with the ability to experience the lush, exquisite jungles of "Far Cry 3" in panoramic, ultra-high detail. Gamers can also enable AMD CrossFire technology to harness the power of two or more AMD Radeon GPUs working in parallel for dramatically improved gaming performance.

Through the power and performance of the Graphics Core Next architecture, "Far Cry 3" leverages ground-breaking DirectX® 11 graphics features to ensure the most visually dynamic and smooth gaming experience. These features include:

  • Direct3D 11 Deferred Rendering with Multi-Sample Anti-Aliasing -- Taking advantage of advanced Direct3D 11 features, "Far Cry 3" employs an optimized deferred renderer including tile-based light culling and fully supporting MSAA. The efficient integration of MSAA capability provides upgraded image quality over the post-process anti-aliasing techniques used by other deferred rendering engines;
  • Ambient Global Illumination System -- "Far Cry 3" features an advanced real-time global illumination system capable of computing indirect or reflected lighting, enabling more visually coherent and realistic world rendering. On the PC, this system supports global illumination from dynamic lights in addition to distant light sources such as the sun and the sky;
  • DirectCompute Accelerated High Definition Ambient Occlusion -- "Far Cry 3" implements a new and improved version of HDAO that uses full 3D camera space position data to detect valleys in the scene that should be shaded darker, and attenuates the lighting based on valley angle. In "Far Cry 3" this technique has been significantly improved in both performance and quality relative to previous implementations;
  • Advanced Skin and Hair Shading Models -- The "Far Cry 3" advanced physically-based shading model is combined with approximated sub-surface scattering and rim lighting to render soft, natural-looking skin. Hair shading in "Far Cry 3" also achieves its realism via a special anisotropic lighting model.

Supporting Resources

About AMD
AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD's server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD's superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com.

About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and sales representation in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2011-2012 fiscal year, Ubisoft generated sales of EUR 1.061 billion. To learn more, please visit: www.ubisoftgroup.com.

AMD, the AMD Arrow logo, AMD CrossFire, Radeon and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Far Cry and Ubisoft are trademarks of Ubisoft Entertainment in the US and/or other countries. Based on Crytek's original Far Cry directed by Cevat Yerli. Powered by Crytek's technology "CryEngine." Other names are for informational purposes only and may be trademarks of their respective owners.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, m...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...