Welcome!

Agile Computing Authors: Pat Romanski, Yeshim Deniz, Paul Simmons, Liz McMillan, Ed Featherston

News Feed Item

BVM Capital Leads Seed Round for Fitness Interactive Experience

--FIX is Applying On-Line Gaming Expertise to Develop World's first Massively Multiplayer Health and Fitness Game--

SHREVEPORT-BOSSIER CITY, La. and ATLANTA, Dec. 3, 2012 /PRNewswire/ -- BVM Capital today announced that it has made a seed round investment in health and fitness gaming innovator Fitness Interactive Experience (FIX).  FIX is dedicated to helping people achieve enhanced levels of fitness and health by making fitness fun, accessible and socially connected through harnessing the power of massively multiplayer on-line games.  FIX is developing an interactive social media platform designed to make the pursuit of fitness an engaging and enjoyable game.  FIX's first health activity game, UtiliFITTM, is focused on helping people reduce sedentary behavior and live more active, energetic lives.  FIX plans to initiate closed beta testing on UtiliFIT in the coming weeks.  BVM's seed capital investment will allow FIX to add additional product development headcount, allowing for more robust feature development and more rapid product iterations.

"The opportunities for socially connected fitness games such as UtiliFIT to positively influence health behavior on a mass scale are enormous and could be a game changer," said Tim Church, MD, PhD, MPH, Professor of Preventative Medicine at Pennington Biomedical Research Center at Louisiana State University and a member of FIX's Strategic Advisory Board.  "With their deep background in socially connected video games, the FIX team is uniquely positioned to develop interactive on-line games with the potential to generate a level of behavioral change previously only achievable in controlled clinical studies, by making ongoing participation in fitness and health activities engaging and fun."

Founded in 2012, FIX has recently finished prototyping UtiliFIT, a mobile platform-based activity game that challenges its players to complete micro-physical challenges throughout the day.  UtiliFIT enables players to cooperate and compete with each other on a large scale and to interact meaningfully with people around the world while building healthier, more active lives.  An early playable beta version of the game will become available in December – just in time for New Year's resolutions and to help offset holiday season weight gains.  More information about UtiliFIT can be found at www.utilifit.com.

"We are delighted that the BVM healthcare venture capital team recognizes the potential of our unique approach and our first product UtiliFIT at this early pre-revenue stage," said Mike Tinney, Founder and CEO of FIX.  "Our team's primary background is in large-scale, interactive, on-line video games, and BVM's involvement brings us complementary expertise and contacts in key healthcare markets."

"We're very pleased to provide early stage support to health gaming innovator FIX in this exciting new field," added Ross P. Barrett, Managing Partner of BVM Capital, who will be joining the FIX Board of Directors.  "FIX has a strong, proven management team addressing a very large and rapidly growing market.  The company's deep expertise in creating popular multiplayer online games on a global scale and its early product validation differentiate FIX from its competitors.  As venture capitalists, we are committed to helping build great companies, and we look forward to working with the FIX team to help them achieve their exceptional potential."

About MMOs
Massively multiplayer on-line games (known as MMOs and MMOGs) are multiplayer video games that are capable of supporting hundreds or thousands of players simultaneously.  By necessity, they are played on the Internet and are ongoing.  They can be played on personal computers and increasingly on newer game consoles, as well as mobile devices and smartphones.  MMOGs enable players to interact with each other on a massive scale.  They include a variety of gameplay types, representing many video game genres.

About FIX
Fitness Interactive Experience is dedicated to making fitness fun, accessible and socially connected through an interactive social media platform designed to make the pursuit of fitness an enjoyable and engaging game.  FIX's first game, UtiliFIT, is focused on helping people reduce sedentary behavior and live more active, energetic lives.  FIX was founded by Mike Tinney, former executive of CCP Games, publisher of the award-winning massively multiplayer game, Eve Online.  For more information about FIT and UtiliFIT, visit www.fix-fit.com.

About BVM
Louisiana-based BVM Capital LLC is a Southeast-focused venture capital firm that provides equity capital to early and expansion stage companies with proprietary technology platforms or unique products addressing large markets.  BVM has provided seed funding to a number of innovative life science and health care portfolio companies, including Esperance Pharmaceuticals, Calosyn Pharmaceuticals, Embera Neuro Therapeutics, Jenrin Discovery, NuPotential and NuMe Health.  Digital media investments include Body Evolution and Lets Go Gumbo.  For more information, visit www.bvmcap.com.

Media Contacts:

Gaming

Health/Wellness

Maverick PR

BLL Partners

Brandon Smith or Matt Frary

Barbara Lindheim

310 404-9906 or 310 714-6767

212 584-2276

[email protected] or [email protected]

[email protected]

SOURCE BVM Capital LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo at the Javits Center in New York City, NY.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...