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Le Subaru Highway Automated Response Concept (SHARC) est nommé lauréat du Design Challenge du salon de l'automobile de Los Angeles 2012

LOS ANGELES, 30 novembre 2012 /PRNewswire/ -- Subaru Global Design est désigné lauréat du concours Los Angeles Auto Show Design Challenge 2012 après avoir présenté son véhicule SHARC (Subaru Highway Automated Response Concept). Modèle futuriste pour une surveillance ininterrompue des axes autoroutiers, le véhicule SHARC constitue une solution pour la protection et pour les interventions d'urgence pour les patrouilles de l'autoroute hawaïennes.

(Logo : http://photos.prnewswire.com/prnh/20060612/LAM005LOGO)

Cette année, le thème du Design Challenge, le véhicule de patrouille d'autoroute de l'an 2025, a appelé les meilleurs studios de conception automobile (automotive design studios) pour créer le véhicule de patrouille de police de l'an 2025 qui répond aux besoins des environnements dynamiques urbains. Six studios de design automobile de BMW, General Motors, Honda, Mercedes-Benz et Subaru ont présenté des véhicules de pointe avec des drones utilisés pour observer une cible terrestre, la poursuivre et l'attaquer depuis les airs, des systèmes de véhicules électriques et des véhicules équipés de scanners topographiques et utilisant des ressources renouvelables.

« Les juges ont tous été impressionnés par le niveau élevé d'innovation et de technologie des finalistes de cette année », a déclaré Chuck Pelly de Design LA. « Le SHARC s'est emparé du thème du Design Challenge en alliant fonctionnalité et technologie permettant la résolution des problèmes autour d'une histoire dynamique et plausible ».

Grâce à la collaboration mondiale entre ses studios de design, les esprits créatifs de Subaru ont développé le modèle dernier cri SHARC, un véhicule de patrouille routière abordable et respectueux de l'environnement qui répond aux normes environnementales UltraGreen très strictes d'Hawaï. S'adaptant à la réduction des budgets des polices de la route constatée dans le monde entier, les véhicules SHARC sont des véhicules autonomes propres, alimentés par les énergies renouvelables, contribuant à la réduction des besoins en personnel policier permanent.

Les concurrents ont été jugés par des professionnels du design appartenant à diverses disciplines qui ont sélectionné le vainqueur en fonction de divers facteurs, parmi lesquels : prise en compte des besoins futurs en matière de technologie avancée, vitesse et adaptation aux systèmes autoroutiers de demain, créativité de la solution, réponse aux normes d'une région choisie en matière d'émissions polluantes, sensibilité écologique du point de vue de la maintenance et du recyclage.

Les participants ont été examinés par Tom Matano, directeur exécutif de la School of Industrial Design de l'Université des arts de San Francisco, Imre Molnar, doyen et responsable universitaire du College for Creative Studies de Detroit, Stewart Reed, professeur titulaire de la chaire de conception des transports à l'Art Center College of Design de Pasadena et Bruce Meyer, fondateur du musée Petersen Automotive Museum et bienfaiteur dévoué au monde automobile.

Le Design Challenge est une compétition très attendue dans laquelle les studios de design automobile du monde entier s'affrontent afin de déployer leur créativité. Les concepteurs prennent plaisir à participer à ce défi, car il s'agit d'un lieu fort pour démontrer leurs talents et explorer de nouvelles idées dans la conception automobile (automotive design).

Les studios de design participant au Design Challenge sont les suivants :

  • BMW Group DesignworksUSA
  • General Motors Advanced Design Californie
  • Honda R&D Americas, Inc., Advanced Design Studio, Californie
  • Honda R&D Company, Ltd., Advanced Design Studio, Tokyo
  • Mercedes-Benz Research & Development North America, Inc. : Advanced Design Center, Californie
  • Subaru Global Design

Le Design Challenge du salon de l'automobile de Los Angeles est parrainé par Faurecia, le sixième fournisseur d'équipements automobiles au monde, spécialiste des sièges automobiles, des technologies de contrôle des émissions et des équipements automobiles intérieurs et extérieurs. Il est aussi parrainé par les pneus Yokohama, partenaire des constructeurs américains, européens et japonais pour la fabrication de pneus des voitures concept. L'Association of the Nonwoven Fabrics Industry (INDA), Lacks Enterprises, Inc., Dassault Systemes, Eastman, Autodesk et Bose sont les autres sponsors ayant permis au Design Los Angeles d'avoir lieu.

À propos du Design Challenge

Le Design Challenge a lieu tous les ans au cours des LA Auto Show Press Days (journées de la presse du salon de l'automobile de Los Angeles). Dans le but d'explorer de nouveaux concepts, les studios de design des principaux constructeurs automobiles s'y affrontent en proposant leurs projets sur un thème choisi depuis 9 ans. Les LA Auto Show Press Days permettent à de nombreux professionnels du design d'Amérique du Nord de se réunir pour participer à diverses activités. La Designers' Night, réunissant les leaders du secteur du design en provenance du monde entier ainsi que deux autres sponsors, Eastman et Autodesk, clôt la deuxième journée de la presse.

Le Design Challenge a reçu des critiques enthousiastes de nombreux journalistes et a bénéficié d'une couverture médiatique considérable en Asie, en Europe et en Amérique. Des informations et des images sont disponibles sur LAAutoShow.com/DesignChallenge.html.

À propos du salon de l'automobile de Los Angeles

Premier salon automobile nord-américain de la saison, le salon automobile de Los Angeles 2012 permettra le lancement de nouveaux véhicules parmi les plus attendus du secteur et indiquera sa tendance pour le reste de l'année. Une fois les journées de la presse terminées, le salon devient l'une des manifestations automobiles ayant la meilleure fréquentation au monde. Pour recevoir les dernières nouvelles et informations, suivez le salon de l'automobile de Los Angeles sur Twitter : twitter.com/LAAutoShow, consultez la page Facebook : facebook.com/LosAngelesAutoShow et inscrivez-vous aux alertes sur LAAutoShow.com.

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