(Photo:  http://photos.prnewswire.com/prnh/20121130/LA22056)

The Alexander Valley grape gondola "sleigh" is stationed at Jordan and the Russian River Valley gondola at J; the challenge is to fill each of these multi-ton behemoths with the most donations. The winner will be determined by scale house weigh-in on Friday, December 14, at 2 p.m. All donations must be received by 12 p.m. on the 14^th. New, unwrapped toys and coats of any size are encouraged.

"We want local wineries to join together this season and take up the challenge of improving the lives of our more vulnerable fellow citizens," said John Jordan, CEO of Jordan Vineyard & Winery, who created the John Jordan Foundation earlier this year. "My sister and I have set a fun goal for our respective appellations, and I'm looking forward to breaking last year's record."

"J Vineyards & Winery has a 25-year legacy of giving back to the community," said Judy Jordan, Founder and President of J Vineyards & Winery. "I look forward to participating in this friendly charitable 'competition' with my brother. This is the perfect time for giving."

Jordan Vineyard & Winery hosted its first gondola toy drive in 2011, pitting different departments within the company against one another. Nearly 1,000 pounds of toys were donated by Jordan employees and Jordan Estate Rewards members—the largest donation Toys for Tots received that year. Retired gondolas that were used to transport grapes to Jordan back in the 1980s have been repurposed by winery staff, transformed into sleighs with paint, pin stripes and other holiday decorations.

A winery toy drive delivery event, including scale house weigh-in and holiday toast, will be held on Friday, December 14, at 2 p.m. at Jordan Vineyard & Winery's crushpad, 1474 Alexander Valley Road, Healdsburg, CA 95448. Locals are encouraged to attend and find out which wine region wins the challenge, bragging rights and an engraved plaque. Alexander Valley wineries with questions, please contact Lisa Mattson at Jordan: 707-431-5268 or lmattson@jordanwinery.com. Russian River Valley wineries with questions, please contact Lindsey Auchter at J: 707-431-5482 or lindsey@jwine.com.

Toy and coat drop-off instructions:
November 26-December 13, 9 a.m. to 4 p.m. Donations accepted on December 14 from 9 a.m. to 12 p.m. only.
ALEXANDER VALLEY:  Jordan Vineyard & Winery, 1474 Alexander Valley Road, Healdsburg, CA 95448 *
RUSSIAN RIVER VALLEY:  J Vineyards & Winery, 11447 Old Redwood Highway, Healdsburg, CA 95448

Toys and coats for kids ages infant to 16 are requested; must be new and unwrapped. Donations can be placed in the Toys for Tots donation boxes located in each winery's retail/tasting area. Gondolas will be on display when weather permits. Challenge updates and gondola photos will be posted regularly to each winery's Twitter account and Facebook page (links included below).
* Note: Jordan Vineyard & Winery will be closed on Sunday, December 2, Saturday, December 8, and Sunday, December 9.

Santa Rosa-based U.S. Marine Corps Toys for Tots will distribute toys and coats to needy children in Santa Rosa, Windsor, Healdsburg, Guerneville, Forestville, Sonoma, Rohnert Park and Petaluma the week of December 17^th. In 2011, local Marine Corps League Detachment #686 collected enough toys for more than 7,000 children. For more information about the U.S. Marine Corps Reserve Toys for Tots program, visit www.toysfortots.org.

Learn more about Jordan Vineyard & Winery at www.jordanwinery.com and follow toy drive updates at www.twitter.com/jordanwinery or www.facebook.com/jordanwinery.

Learn more about J Vineyards & Winery at www.jwinery.com and follow toy drive updates at www.twitter.com/jwinery or www.facebook.com/jwinery.

SOURCE Jordan Vineyard & Winery