Welcome!

Agile Computing Authors: Pat Romanski, JP Morgenthal, Mano Marks, Elizabeth White, Yeshim Deniz

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, Machine Learning , PHP

@CloudExpo: Article

BitYota Start-Up Launches Data-Warehouse-as-a-Service

BitYota was one of eight start-ups hand-selected by Amazon to be showcased

Another one of Andreessen Horowitz's seemingly endless supply of gold-tinged start-ups whose future is supposed to be theirs to lose has come out of start-up hiding to proclaim the existence of its newfangled SaaS-style data-warehouse-as-a-service for Big Data analytics running initially on Amazon.

It's called BitYota - a name derived from the combination of the smallest element of computer storage and the yotta, the biggest number, or 1024 - and besides Andreessen Horowitz BitYota's $12 million in seed and Series A funding comes from Globespan Capital, the Social+Capital Partnership, Dawn Capital, Crosslink Capital, Morado Ventures and individual investors like Yahoo founder Jerry Yang; Yahoo board member and former eBay COO, angel investor Maynard Webb; investor and financial writer Graham Summers; and MapReduce BitYota-like start-up ClearStory Data founder and Marc Andreessen buddy Sharmila Mulligan, who's evidently spreading her bets on Big Data analytics.

BitYota was one of eight start-ups hand-selected by Amazon to be showcased at re:Invent, the Amazon Web Service (AWS) inaugural customer and partner event in Las Vegas this week, where AWS happened to announce Redshift, its own strategic data warehouse service in the cloud currently in closed beta.

It's unclear if that surprised BitYota, which has garnered six beta customers in the last few months including an ad tech, an edu tech and a mobile house. All it can really do is characterize Amazon's move as validation.

The start-up says its widgetry is designed to run on cloud infrastructure without compromising functionality or scalability. It plans to expand its service to other public clouds besides Amazon in the near future and with Redshift in the offing guess it'll have to.

BitYota dramatically claims its SaaS platform frees Big Data "from the shackles of Big Costs and Big Headaches" and makes its analytics solution accessible in the fastest, most affordable way to the most users, with no compromise on functionality or service levels.

Its attributes include one-click data integration, fast analytics at scale and accessibility using familiar tools.

It was built from the ground up around its own shared-nothing massively parallel relational database and is supposed to unite the feature-rich functionality of a full-scale data warehouse with the flexibility and cost-effectiveness of Amazon's cloud infrastructure so any company can unleash the value of their data to gain insights and make better business decisions.

BitYota figures it's got a fundamentally improved approach for those looking to harness the power of Big Data analytics. Key features include:

  • Affordable SaaS: Customers no longer have headaches about hardware provisioning or maintaining homogeneous configurations; software versions, upgrades and installations; database administrators manage and maintain the throughput of workloads; advance planning for growth and burst needs; and concurrent users.
  • Click Data Integration: Customers can load data from data sources such as S3, NoSQL stores and RDBMs and combine all their data including event logs, user profiles and transactions in a single place in the cloud. BitYota auto-detects varying data formats and schemas; understands the rate of arrival/change of new data and seamlessly loads it on a pre-determined schedule.
  • Fast Analytics at Scale using Familiar Tools: BitYota's patent-pending massive parallel analytics engine enables analysis over fresh, fully detailed data. It works in the existing ecosystem of programming languages and BI tools; supports SQL92 natively and integrates via an industry-standard ODBC API with popular business intelligence tools and dashboards to visualize results. Access is via industry-standard languages like JavaScript, Perl, and Python and tools that analyze data without any new or intermediary language skills.

"Companies across every spectrum have an undeniable need to use data to unlock new sources of economic value but relatively few companies have invested sufficient time, money or people to do this right," BitYota CEO Dev Patel, who worked on Hadoop at Yahoo, said. "We believe that data and analytics should be broadly accessible to everyone inside the company and it shouldn't take a fortune to analyze data. I'm proud to say that today BitYota launched a data warehouse-as-a-service that allows just that. We are a cost-effective, self-managing and intuitive service that empowers users to work with their own data in familiar ways, with little retooling or disruption."

The starter widgetry costs $1,500 a month for five users starting with 10 EC2 compute unit and 500GB. It's capable of five concurrent queries. There's a week's free trial on a smaller configuration at www.bityota.com/pricing/.

The market for Big Data technology and services is supposed to grow from $3.2 billion in 2010 to $16.9 billion in 2015, at a 40% CAGR. The forecast is split between 34.2% software, 27.3% servers and 61.4% storage.

BitYota's addressable target market is supposed to be a portion of the $5.8 billion operating on public clouds or roughly $3 billion.

It has visions of being to data warehousing what Salesforce has been to customer relationship management.

However, its immediate market would be companies with relatively small data warehouses, or folks already generating their data on Amazon cloud, if Amazon doesn't gobble them all up.

The company, which so far has 15 people, was founded in 2011 by executives and senior engineers with Big Data experience from Yahoo, Oracle, Veritas/Symantec, Informix, BMC, Kabira/Tibco and Twitter.

One of its founders, chief of cloud services Soren Riise, was an honest-to-God rocket scientist at the European Space Agency. Another co-founder, CTO Harmeek Bedi, used to be a lead database architect at Oracle and Informix after IBM bought it.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
"What is the next step in the evolution of IoT systems? The answer is data, information, which is a radical shift from assets, from things to input for decision making," stated Michael Minkevich, VP of Technology Services at Luxoft, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions with...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
@ThingsExpo has been named the ‘Top WebRTC Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @ThingsExpo ranked as the number one ‘WebRTC Influencer' followed by @DevOpsSummit at 55th.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...