Click here to close now.

Welcome!

Web 2.0 Authors: Liz McMillan, AppDynamics Blog, Elizabeth White, Dana Gardner, Ed Featherston

Related Topics: Cloud Expo, Java, Microservices Journal, Virtualization, AJAX & REA, PHP

Cloud Expo: Article

BitYota Start-Up Launches Data-Warehouse-as-a-Service

BitYota was one of eight start-ups hand-selected by Amazon to be showcased

Another one of Andreessen Horowitz's seemingly endless supply of gold-tinged start-ups whose future is supposed to be theirs to lose has come out of start-up hiding to proclaim the existence of its newfangled SaaS-style data-warehouse-as-a-service for Big Data analytics running initially on Amazon.

It's called BitYota - a name derived from the combination of the smallest element of computer storage and the yotta, the biggest number, or 1024 - and besides Andreessen Horowitz BitYota's $12 million in seed and Series A funding comes from Globespan Capital, the Social+Capital Partnership, Dawn Capital, Crosslink Capital, Morado Ventures and individual investors like Yahoo founder Jerry Yang; Yahoo board member and former eBay COO, angel investor Maynard Webb; investor and financial writer Graham Summers; and MapReduce BitYota-like start-up ClearStory Data founder and Marc Andreessen buddy Sharmila Mulligan, who's evidently spreading her bets on Big Data analytics.

BitYota was one of eight start-ups hand-selected by Amazon to be showcased at re:Invent, the Amazon Web Service (AWS) inaugural customer and partner event in Las Vegas this week, where AWS happened to announce Redshift, its own strategic data warehouse service in the cloud currently in closed beta.

It's unclear if that surprised BitYota, which has garnered six beta customers in the last few months including an ad tech, an edu tech and a mobile house. All it can really do is characterize Amazon's move as validation.

The start-up says its widgetry is designed to run on cloud infrastructure without compromising functionality or scalability. It plans to expand its service to other public clouds besides Amazon in the near future and with Redshift in the offing guess it'll have to.

BitYota dramatically claims its SaaS platform frees Big Data "from the shackles of Big Costs and Big Headaches" and makes its analytics solution accessible in the fastest, most affordable way to the most users, with no compromise on functionality or service levels.

Its attributes include one-click data integration, fast analytics at scale and accessibility using familiar tools.

It was built from the ground up around its own shared-nothing massively parallel relational database and is supposed to unite the feature-rich functionality of a full-scale data warehouse with the flexibility and cost-effectiveness of Amazon's cloud infrastructure so any company can unleash the value of their data to gain insights and make better business decisions.

BitYota figures it's got a fundamentally improved approach for those looking to harness the power of Big Data analytics. Key features include:

  • Affordable SaaS: Customers no longer have headaches about hardware provisioning or maintaining homogeneous configurations; software versions, upgrades and installations; database administrators manage and maintain the throughput of workloads; advance planning for growth and burst needs; and concurrent users.
  • Click Data Integration: Customers can load data from data sources such as S3, NoSQL stores and RDBMs and combine all their data including event logs, user profiles and transactions in a single place in the cloud. BitYota auto-detects varying data formats and schemas; understands the rate of arrival/change of new data and seamlessly loads it on a pre-determined schedule.
  • Fast Analytics at Scale using Familiar Tools: BitYota's patent-pending massive parallel analytics engine enables analysis over fresh, fully detailed data. It works in the existing ecosystem of programming languages and BI tools; supports SQL92 natively and integrates via an industry-standard ODBC API with popular business intelligence tools and dashboards to visualize results. Access is via industry-standard languages like JavaScript, Perl, and Python and tools that analyze data without any new or intermediary language skills.

"Companies across every spectrum have an undeniable need to use data to unlock new sources of economic value but relatively few companies have invested sufficient time, money or people to do this right," BitYota CEO Dev Patel, who worked on Hadoop at Yahoo, said. "We believe that data and analytics should be broadly accessible to everyone inside the company and it shouldn't take a fortune to analyze data. I'm proud to say that today BitYota launched a data warehouse-as-a-service that allows just that. We are a cost-effective, self-managing and intuitive service that empowers users to work with their own data in familiar ways, with little retooling or disruption."

The starter widgetry costs $1,500 a month for five users starting with 10 EC2 compute unit and 500GB. It's capable of five concurrent queries. There's a week's free trial on a smaller configuration at www.bityota.com/pricing/.

The market for Big Data technology and services is supposed to grow from $3.2 billion in 2010 to $16.9 billion in 2015, at a 40% CAGR. The forecast is split between 34.2% software, 27.3% servers and 61.4% storage.

BitYota's addressable target market is supposed to be a portion of the $5.8 billion operating on public clouds or roughly $3 billion.

It has visions of being to data warehousing what Salesforce has been to customer relationship management.

However, its immediate market would be companies with relatively small data warehouses, or folks already generating their data on Amazon cloud, if Amazon doesn't gobble them all up.

The company, which so far has 15 people, was founded in 2011 by executives and senior engineers with Big Data experience from Yahoo, Oracle, Veritas/Symantec, Informix, BMC, Kabira/Tibco and Twitter.

One of its founders, chief of cloud services Soren Riise, was an honest-to-God rocket scientist at the European Space Agency. Another co-founder, CTO Harmeek Bedi, used to be a lead database architect at Oracle and Informix after IBM bought it.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefits. The Modern Enterprise model is presented as a newer way to think of enterprise IT, which takes a more holistic approach to embracing modern technologies.
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Every day we read jaw-dropping stats on the explosion of data. We allocate significant resources to harness and better understand it. We build businesses around it. But we’ve only just begun. For big payoffs in Big Data, CIOs are turning to cognitive computing. Cognitive computing’s ability to securely extract insights, understand natural language, and get smarter each time it’s used is the next, logical step for Big Data.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
There's no doubt that the Internet of Things is driving the next wave of innovation. Google has spent billions over the past few months vacuuming up companies that specialize in smart appliances and machine learning. Already, Philips light bulbs, Audi automobiles, and Samsung washers and dryers can communicate with and be controlled from mobile devices. To take advantage of the opportunities the Internet of Things brings to your business, you'll want to start preparing now.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well-defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers is very hard. You have to learn five new and different technologies and best practices (libswarm, sy...
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data retrieval. They can easily adapt to new data sets and provide access to both structured and unstruc...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
The worldwide cellular network will be the backbone of the future IoT, and the telecom industry is clamoring to get on board as more than just a data pipe. In his session at @ThingsExpo, Evan McGee, CTO of Ring Plus, Inc., discussed what service operators can offer that would benefit IoT entrepreneurs, inventors, and consumers. Evan McGee is the CTO of RingPlus, a leading innovative U.S. MVNO and wireless enabler. His focus is on combining web technologies with traditional telecom to create a new breed of unified communication that is easily accessible to the general consumer. With over a de...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. Join SoftLayer on June 9 at 16th Cloud Expo to learn about IBM Cloud's SoftLayer platform, explore se...
SYS-CON Media announced today that 9 out of 10 " most read" DevOps articles are published by @DevOpsSummit Blog. Launched in October 2014, @DevOpsSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce softw...