|By PR Newswire
|November 30, 2012 08:02 AM EST
TORONTO, Nov. 30, 2012 /CNW/ - They say that you're not supposed to play
with your food but celebrity chef Chuck Hughes begs to differ. Chuck
was in Toronto breaking this and other conventional "food rules" with
local kids as part of his work with the Hellmann's® Real Food Grant Program. The Applegrove Community Complex was awarded a
$7,000 Hellmann's Real Food Grant to help fund its after school
program. The program helps kids connect to food through hands-on
cooking lessons, trips to the market and education.
"It's really amazing how easy it is to get kids excited about real food
when you let them get involved and try new things," says Chuck Hughes,
celebrity chef and longtime champion of Hellmann's Real Food Movement.
"We see how passionate kids can get about food through the programs we
fund with Hellmann's Real Food Grants and the result is really
powerful. They want to eat it, they get excited about it - it changes
their whole perspective on eating."
Applegrove Community Complex offers weekly cooking classes and
educational activities several times a week. Over 30 kids attend the
after school activities where they develop a positive relationship with
real food and encourage Canadian children to create a lasting
connection to the food that they eat everyday.
"The skills that Applegrove teaches kids, allows them to develop a love
and understanding of real, fresh, food and this is what the Real Food
Movement is all about," said Stephanie Cox, Senior Brand Manager for
Hellmann's Canada. "We continue to see the magic that comes from
engaging kids in cooking through programs like Applegrove."
Backed by Research
The Hellmann's brand has supported 69 projects across the country with
over $310,000 in funding since 2010. Through the Real Food Movement,
the brand has seen that kids who get their hands on real food early in
life, end up loving it.
Moreover, a recent study for the Hellmann's brand revealed that food
education has an impact on the relationship that kids have with their
food. The survey showed that almost a third (31%) of Canadian children
are throwing out their lunches but students who receive food education
are 67% less likely to do so.
"We know that food education matters but we were surprised at how it
relates to lunchtime eating behaviours," said Stephanie Cox, Senior
Brand Manager for Hellmann's Canada. "Our survey demonstrates a few of
the positive ways food education can change children's attitudes
For easy school lunch ideas visit hellmanns.ca or join our Facebook page
at www.facebook.com/HellmannsCanada for more tips, ideas and real food inspiration.
About the Real Food Movement
Hellmann's® mayonnaise was founded on the principle of starting with real, simple
ingredients - like eggs, oil and vinegar. This commitment to real
ingredients is why Hellmann's® launched the Real Food Movement - a mission to help get more real food
on Canadian tables by inspiring families to smell, taste, touch and
learn about the pleasure that comes from eating real food. Canadians
can join the real food conversation and learn how to eat real at www.facebook.com/HellmannsCanada
About the Real Food Grant Program Recipients:
St. Patrick's Elementary, Saint John, NB - awarded $15,000
Markham Fair, Markham, ON - awarded $5,000
Apple Grove Community Complex, Toronto, ON - awarded $7,000
Kitchener Market, Kitchener, ON - awarded $2,500
Niagara Federation of Agriculture, ON - awarded $2,500
Project Chef, Vancouver, BC - awarded $10,000
Boys and Girls Club of South Coast, Vancouver, BC - awarded $5,000
Galbraith Elementary, Lethbridge, ON - awarded $4,400
Geary Elementary, Geary, NB - awarded $2,500
Quispamsis Elementary, Quispamsis, NB - awarded $1,000
Nokomis Junior Chef, Nokomis, SK - awarded $400
Barrie Farmers' Market, Barrie, ON - awarded $5,000
North Columbia Environmental Society,Revelstoke, BC - awarded $4,700
Jeune Pousse, Montreal, QC - awarded $2,500
St. Jude Elementary, Deux-Montagnes, QC - awarded $5,000
Clean Nova Scotia , Dartmouth, NS - awarded $5,000 grant
The Greenstart Program, Calgary, AB - awarded $15,000 grant
About Unilever Canada
Unilever is one of the world's leading suppliers of fast moving consumer
goods with strong operations in more than 100 countries and sales in
190. With products that are used over two billion times a day around
the world, we work to create a better future every day and help people
feel good, look good and get more out of life with brands and services
that are good for them and good for others. In Canada, the portfolio
includes brand icons such as: Axe®, Becel®, Ben & Jerry's®, Breyers®, Clear®, Degree®, Dove® personal care
products, Hellmann's®, Klondike®, Knorr®, Lipton®, Magnum®, Nexxus®,
Popsicle®, Q-Tips®, Simple®, Skippy, St. Ives®, TRESemmé®, and
Vaseline®. All of the preceding brand names are owned or used under
license by Unilever Canada Inc. Dedicated to serving consumers and the
communities where we live, work and play, Unilever employs more than
1,600 people across Canada. For more information, visit www.unilever.ca.
Unilever's ambition is to double the size of our business, whilst
reducing our overall environmental impact (including sourcing, consumer
use and disposal). We are also committed to doing what we can to
improve health, nutrition and hygiene, with a target to help more than
a billion people take action to improve their health and well-being, as
well as sourcing all our agricultural raw materials sustainably by
2020. All of these goals are itemised in around 60 time-based
commitments in our Unilever Sustainable Living Plan.
About the Survey
From August 14 to August 17, 2012, an online survey was conducted among
a randomly selected sample of 1331 Canadian parents/guardians of
children aged 7 - 15 years, who are also Angus Reid Forum panelists,
and 1331 youths, aged 7 - 15 years of age, who are the children of the
same Angus Reid Forum panelists who were surveyed. The margin of
error—which measures sampling variability—is +/- 2.7% (19 times out of
20) for both sample groups. Discrepancies in or between totals are due
Image with caption: "Celebrity Chef Chuck Hughes visits Applegrove Community Centre and helps with their after school cooking classes . Hellmann's Canada is supporting the initiative with a $2,000-Real Food Grant to help Canadians eat more real food. (CNW Group/Hellmanns)". Image available at: http://photos.newswire.ca/images/download/20121130_C5033_PHOTO_EN_21389.jpg
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