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DTS Celebrates 10 Years of Audio Excellence in the Greater China Region

DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio solutions and audio enhancement technologies, will be celebrating its 10-year anniversary of having offices in the Greater China region. To commemorate 10 years within the Greater China region and as a way of giving thanks to its partners within the region, DTS will be hosting a two-day celebration in Shenzhen, China.

“The opportunity in the consumer electronics market has never been bigger and the need for a global customer support platform has never been greater as evidenced by our four offices in China and 15 offices worldwide,” said Jon Kirchner, Chairman and CEO, DTS. “As our global footprint expands and the focus on connected devices and streaming formats grows, DTS remains committed to the Greater China region and to delivering best-in-class audio technology backed by a world-class technical team across the globe.”

DTS’ 10-Year Anniversary Celebration Events:

  • Day 1Summit: press conference, keynote speeches and awards ceremony
    • When: 15:00 – 20:00, Nov. 30
    • Where: The Westin Shenzhen Nanshan
  • Day 2–Outdoor Roadshow: surround sound demonstrations, live broadcasting in DTS Neural, CE products with DTS technology on display and on sale, games, giveaways, interviews, etc.
    • When: 10:00 – 21:00, Dec. 1
    • Where: OCT Harbour
      No.8 Baishi Road East, Shenzhen, P.R. China

“Ten years ago, we opened our first office in China with the goal to expand our business in what would become one of the world’s most important regions for consumer electronics manufacturing and one of the world’s leading consumer market places,” said George Wu, General Manager, DTS China. “Today, DTS has four offices in China. This bigger, better and stronger infrastructure gives us a greater ability to support our customers in the region, which helps us deliver on our vision of being the leading audio solutions provider for the CE industry.”

Since opening its first office in China 10 years ago, DTS has attained several landmark achievements within the region, including the following:

  • DTS has become a leading standard for audio excellence within the region
  • DTS technology and codecs have been adopted within all six of the leading Chinese TV brands’ products
  • Chinese broadcasters have adopted DTS Neural to deliver live broadcasts in 5.1 surround sound
  • DTS is working with one of China’s leading domestic automobile manufacturers, BYD, to integrate DTS audio solutions into its vehicles
  • DTS audio solutions can be found in products from several of the region’s leading PC manufacturers, including Lenovo
  • DTS has partnered with 14 Chinese mobile brands to include DTS audio solutions within their products

Visit DTS for more information, or connect with DTS on Facebook and Twitter (@DTS_Inc).

About DTS, Inc.

DTS, Inc. (NASDAQ:DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to more than a billion consumer electronics products worldwide. From a renowned legacy as a pioneer in high definition multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc™ standard and is now increasingly deployed in enabling digital delivery of compelling movies, music, games and other forms of digital entertainment to a growing array of network-connected consumer devices. With the acquisition of SRS Labs, DTS strengthens its position as a leader in providing end-to-end audio solutions to the rapidly growing network entertainment sector. DTS technology is in car audio systems, digital media players, DVD players, game consoles, home theaters, PCs, set-top boxes, smart phones, surround music content and every device capable of playing Blu-ray™ discs. Founded in 1993, DTS' corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Los Gatos and Santa Ana, California, Washington, China, France, Hong Kong, Japan, Singapore, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS, the Symbol, and DTS and the Symbol together, are registered trademarks of DTS, Inc. All other trademarks are the properties of their respective owners. © 2012 DTS, Inc. All rights reserved.

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