PORTLAND, ME -- (Marketwire) -- 11/29/12 -- BlueTarp Financial, the leading trade credit and marketing services provider for the building supply industry, today announced it has entered into a new partnership with Comanche Home Center in Lawton, Okla. The partnership went into effect Nov. 1, 2012.

Comanche Home Center is now collaborating with BlueTarp on a customized trade credit program that gives customers a similar level of tailored service that they had on the former in-house plan, while adding new benefits such as large credit lines and flexibility. The organization plans on investing in growth and will use the guaranteed cash flow and reduced risk to kick-start these plans. Additionally, Comanche will take advantage of BlueTarp eMarketing Services. These services will allow Comanche Home Center to increase sales through better and more frequent customer connections using features like direct brand advertising to inboxes, exclusive eDeals, and eSurveys that provide customer insights and analytics.

"The customized services offered by BlueTarp made our decision to partner with them an easy one," said Comanche Home Center Owner Phil Kennedy. "Large lines of credit, coupled with the eMarketing Services, will help us increase sales and allow us to focus on providing outstanding customer service and growing our business."

"Comanche Home Center serves a diverse network of businesses, contractors and individual consumers and we are happy to collaborate with them to build a strong, dependable trade credit program," said Scott Simpson, CEO, BlueTarp Financial. "Taking advantage of our eMarketing Services is timely and savvy. With growth on the near horizon, any time dealers can interact directly with customers -- with BlueTarp doing the behind-the-scenes work -- the better it is for business."

About BlueTarp Financial:
BlueTarp Financial, Inc. has been the leading trade credit and marketing services provider for the building supply industry across the United States since 1998. Merchants who offer BlueTarp Trade Credit to their customers enjoy cash flow, increased sales, and the elimination of the risk of managing credit in-house. BlueTarp is headquartered in Portland, Maine. For more information visit www.bluetarp.com or follow them on Twitter @BlueTarpCredit.