NEW YORK, Nov. 29, 2012 /PRNewswire/ -- Forget standard-looking Bluetooth speakers, the BOOM Movement is taking its next supreme idea to the streets with Urchin, a Ready 4 Anything (R4A) rugged Bluetooth speaker designed to go where you go with style.   Designed to stand out and to withstand whatever you throw at it, the Urchin's interchangeable silicone skins give the Urchin its distinct clean look and also make it shock and water resistant.  Dish it out, we can take it!

(Photo: http://photos.prnewswire.com/prnh/20121129/NY20878)

The Urchin ships with a carbineer for hooking on a belt loop or backpack, a suction cup for sticking to a shower tile, and a screw mount attachment for the dash of a car, or it can be used with the optional bike mount or strap attachment. The Urchin's silicone skin is molded with a hole at the top so it can easily be attached to most anything with everything from a screw in the wall, to a rope tied around a tree.  Also included is a powerful, built-in microphone that instantly turns the Urchin into a hands free speaker for any Bluetooth phone allowing it to be used in the car, at home, on a beach, mountaintop…wherever.  BOOM's Urchin is truly R4A!

The Urchin is built to connect with pretty much any Bluetooth device, with support for Version 2.1 + EDR or higher, Advanced Audio Distribution Profile (A2DP), Audio/Video Remote Control Profile (AVRCP), Simple Secure Pairing (SSP), Advance Audio Coding (AAC), Hands-Free Profile (HFP) 1.5 or higher, and Headset Profile (HSP). With about 10 hours of battery life and a charge time of just two hours, it's also ready to rock on the road whenever the mood strikes.  A 3.5mm input also makes it easy to connect a phone for devices that do not have Bluetooth. (The mini jack input and USB charging port are water resistant when not in use.)

"The Urchin plays loud and clear, and is fully customizable with up to 10 colorways and a range of different attachment accessories for wherever you want to take it," says BOOM's founder, Ryan Minarik. "It's not locked down to your desk like many traditional products, and it's not limited to the accessories we put in the box. It really fits the BOOM lifestyle. It's ready to go on all adventures from a bike ride, to a hike, or anywhere you want to take it."

The BOOM Urchin will make its debut at the International CES in Las Vegas, January 8 – 11, and on the BOOM Movement website on January 8, 2013 for $149.99. For more info, check out www.BoomMovement.com.

To get a taste of the "Born on Original Motives" movement, as well as the Movement's newest product offerings, visit the team at facebook.com/boommovement or check out their website at www.boommovement.com .

For more information, high-resolution images, executive interviews, and product loans, contact Adam Sohmer; Sohmer Associates, LLC (PR representative for BOOM); 347-497-4965; adam@sohmerassoc.com. For more information on DEI Holdings, visit www.deiholdings.com.

SOURCE BOOM