Click here to close now.



Welcome!

Agile Computing Authors: Elizabeth White, Cloud Best Practices Network, Talend Inc., Charlotte Spencer-Smith, Sanjay Uppal

News Feed Item

Only 20% of Fortune 100 CMOs are Social: BusinessNext Social Study Finds

Social Ranking Serves as Litmus Test for Ability to Drive Social Business Transformation

SAN DIEGO, Nov. 29, 2012 /PRNewswire/ -- BusinessNext Social, the world's premier social business conference, today announced the results of a study showing that only one in five CMOs on the Fortune 100 list are active participants in public social networks[i].  The members of the list –  compiled in the BusinessNext Social Top 20 Most Social CMOs in the Fortune 100 – have social credentials demonstrating that they understand what it takes to grow and influence their own networks by using new strategies, cutting-edge social media and mobile technologies and compelling content marketing to build highly adaptive, high performance social businesses.

(Logo:  http://photos.prnewswire.com/prnh/20121024/LA98905LOGO)  

The study was inspired by the increasing focus businesses are placing on social, and the leadership role marketing is taking in managing social media activities.  A recent study by The CMO Survey predicts that social media spending as a percent of rising marketing budgets is expected to increase from 7.6 to 18.8 percent over the next 5 years; Gartner Research predicts the CMO will spend more on IT than the CIO by 2017. [ii][iii]

The senior-most marketing executives recognized for leading social by example include: 

  1. General Electric Company's Beth Comstock (@bethcomstock,  http://www.linkedin.com/in/elizabethjcomstock), CMO and Senior Vice President
  2. Google, Inc.'s Nikesh Arora (@nikesharora), Senior Vice President and Chief Business Officer
  3. Apple, Inc.'s Philip Schiller (@pschiller), Senior Vice President, Worldwide Product Marketing
  4. IBM's Jon C. Iwata (@coastw, www.linkedin.com/pub/jon-iwata/4/b92/abb), Senior Vice President, Marketing and Communications
  5. SAP's Jonathan Becher (@jbecher, http://www.linkedin.com/in/jbecher), CMO
  6. Dell's Karen Quintos (@KarenDellCMO, www.linkedin.com/pub/karen-quintos/1/661/158), CMO
  7. Exxon Mobil Corporation's Ken Cohen (@ken_cohen) Vice President of Public and Government Affairs
  8. Microsoft's Chris Capossela (@chriscapossela, http://www.linkedin.com/pub/chris-capossela/1/995/7a9), CMO
  9. Cisco Systems' Blair Christie (@BlairChristie, http://www.linkedin.com/pub/blair-christie/4/a55/5a1), Senior Vice President and CMO, Government Affairs,
  10. Raytheon's Pam Wickham ( @PamWickham1, http://www.linkedin.com/pub/pam-wickham/42/915/363) Vice President of Corporate Affairs and Communications

The entire list of The 20 Most Social CMOs can be found on the BusinessNext Social Blog.

While not all CMOs are social in every network, they rank high on a BusinessNext-developed formula that provides a holistic measure of the social impact of individual CMOs.  That formula takes into account the number of Twitter followers, retweet frequency, social engagement frequency, social mentions, KRED scores, Klout scores, and related factors.  Weights were assigned to each factor to produce the final rankings.[iv]

Remarkably, CMO resistance to becoming more social remains formidable.  While the top three have a combined Twitter following of nearly 94,000, an astounding 76% of CMOs have no Twitter following whatsoever.  Only 15 executives have at least 100 subscribers on Facebook, and just 12 have Klout scores greater than 30.  Compared to a 2011 CMO study, social CMOs have extended their social reach, while the majority have remained on the sidelines.[v]

"Ironically, these 100 CMOs are charged with leading social initiatives for the world's largest enterprises, yet our analysis shows that the majority have relatively little experience building influencer communities. That is a major stumbling block, according to CMOs and social business experts we have consulted," said Mark Fidelman, Conference Director at BusinessNext Social and lead author of the analysis. "The consensus among the people who top our list is that CMOs need firsthand experience building online communities to connect with customers and foster loyalty, trust and engagement."

Fidelman believes that for those looking to be successful and relevant in any industry where communications and influence are key factors, nurturing a large network will not only be an advantage, it will soon become an executive requirement.

About BusinessNext Social
BusinessNext Social is the world's premier conference for social business, marketing and IT executives to learn how to capture the full power of social -- inside the organization and out.  Thousands of attendees are coming from across the globe to learn from and network with an outstanding group of social media and social business luminaries, influencers and IT vendors that have experienced firsthand how to revolutionize their companies and rapidly evolve into high performance social enterprises with engaged online communities.  BusinessNext is presented by BlogWorld, the leading new media events company, in conjunction with New Media Expo (NMX). More information and conference registration is available at:  http://www.biznextlive.com

Press Contact:
Jenna Dobkin
Publicist, BusinessNext Social
Owner, Dobkin Communications
[email protected]
415.652.2185 – Mobile; Twitter:  @JennaSD

[i] When a company did not have a CMO, we used the head of communications or marketing, instead.

[ii] Source: http://cmosurvey.org/blog/six-reasons-marketing-budgets-are-on-the-rise/

[iii] Source:  http://www.zdnet.com/research-the-devalued-future-of-it-in-a-marketing-world-7000003989/

[iv] The methodology is detailed in Mark Fidelman's Socialized!  How the World's Most Successful Businesses Harness the Power of Social.

[v] Source:  http://www.businessinsider.com/the-fortune-100-league-of-extraordinarily-social-cmos-infographic-2011-3

SOURCE BusinessNext Social

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...