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Agile Computing Authors: Trevor Parsons, Carmen Gonzalez, Larry Dragich, Sebastian Bos, Elizabeth White

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ResellerRatings Launches New Services to Lift Sales Conversion Rates for Retailers

ResellerRatings, an Answers company and the web’s leading independent resource for helping shoppers find the best online retailers, announced today that it has launched two new services to help its merchant customers increase e-commerce sales. These new services, Product Persuasion and Facebook Syndication, are available immediately for its retailers.

Product Persuasion enables retailers to improve purchase conversion on their product pages by sharing actual customers’ reviews on why they purchased their products. Unlike traditional product reviews, which are written after the customer has received and used the product, Product Persuasion asks purchasers why they bought the product immediately following the purchase. These persuasive consumer review snippets are then shared on retailers’ product pages to help other consumers facing similar purchase decisions.

Facebook Syndication is a new service that allows any merchant to showcase its important consumer influencers by sharing their reviews on the merchants’ Facebook pages. With Facebook Syndication, retailers can broaden their consumer reach via social channels and provide yet another way for consumers to research before they purchase.

“We are proud to introduce ResellerRatings’ Product Persuasion and Facebook Syndication in time for the holiday season,” said David Karandish, CEO of Answers. “We have built the industry’s largest repository of community-generated and shared content. The new consumer product reviews generated by Product Persuasion and sharing through Facebook are examples of how this type of content can directly influence purchases and help retailers increase sales.”

About ResellerRatings

Founded in 1998, ResellerRatings is the leading resource for shoppers looking for consumer-generated ratings and reviews of online merchants. Its mission is to offer first-hand customer accounts of online retailers to highlight the best and help shoppers avoid the rest. ResellerRatings provides online merchants with extensive reputation management tools to solicit customer reviews, post public replies, contact reviewers to resolve issues, and flag reviews from non-customers or for other terms violations. The site currently has over 1 million customer reviews and nearly 40,000 online merchants. For more information, visit www.resellerratings.com

About Answers

Established in 1998, Answers is the industry’s top destination for Q&A content (source: Quantcast). One-third of all U.S. Internet users regularly visit Answers.com for information on virtually everything. The Answers platform integrates and surfaces the best content from subject matter experts, community members, social networks, and Internet databases to create the most multidimensional resource on the Web. Answers content is available everywhere: on the web, mobile, and social networks. The Answers platform has over 18 billion answers, which is 10 billion more than its closest competitor. It is also home to a community of 180 million users. For more information about Answers, please visit www.answers.com.

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