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Agile Computing Authors: Elizabeth White, Liz McMillan, Jeev Trika, Karyn Jeffery, Yakov Fain

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Rumblefish and Audible Magic Partner to Make It Easier for Social Video Networks to Monetize Videos With Music Soundtracks

PORTLAND, OR -- (Marketwire) -- 11/28/12 -- Rumblefish, the leading provider of soundtracks for online social video, and Audible Magic, the leading provider of automated content recognition (ACR) solutions, today announced the two companies have joined forces to offer the first end-to-end music licensing platform with closed-loop license verification. By combining the world's largest catalog of copyright-cleared soundtracks with state-of-the art content recognition, the companies solve the problem of discriminating between authorized and unauthorized uses of music for consumers, artists and labels, video apps and online video networks.

This partnership benefits all parties involved in the online video ecosystem. Online video networks and video apps gain access to a significant new revenue stream via content-recognition revenue sharing models, comparable to those used successfully by YouTube. In addition, networks and apps deliver better user experiences by making available a soundtrack solution that avoids videos from being blocked due to music copyright restrictions.

Artists and record labels also gain new online revenue streams to increase their income, and artists have new ways to connect with their fan base and promote their music. In addition, consumers uploading their videos to websites or apps that use the closed-loop verification system are now able to add soundtracks from their favorite artists and avoid having their videos blocked.

The licensing process is simplified through the first-ever closed-loop license verification system enabled through the partnership. Once a video is uploaded to an authorized site or application, the video is scanned for any known music from Audible Magic's database of over 15 million tracks. Videos with licensed soundtracks can be uploaded to authorized sites without restriction. When a track is identified but not licensed, the video will not be uploaded to the site and the user is given options to license an alternative soundtrack for their video. End users can find legal soundtracks to add to their projects at FriendlyMusic.com, or from a host of Rumblefish partners including Animoto, Socialcam, Klip, Pixorial and others. This process removes hurdles that before caused online videos to be blocked or removed immediately from social networking sites.

"The Rumblefish and Audible Magic technologies complement one another perfectly, and when combined, allow customers of both companies to have the most robust music licensing platform built into their video networks," said Vance Ikezoye, President and CEO of Audible Magic. "This platform is a true win-win-win -- for the consumer, for artists and labels, and for video networks."

"Music rights have been the Achilles heel of social video, upsetting users and devaluing otherwise monetizeable video inventory. That's why we consider this a defining partnership, creating an end-to-end music licensing platform and significant revenue opportunity for all social video networks, apps, artists and labels," said Paul Anthony, founder and CEO of Rumblefish. "License verification allows end-users of apps like Socialcam or Klip to add a licensed soundtrack to their video and upload that video to a network such as Facebook or MySpace. The network, instead of being forced to block videos, will use the platform to verify soundtracks and allow video uploads to the network instantly. Everybody wins."

About Rumblefish
Rumblefish is the largest provider of soundtracks for social video and has been a pioneer in the music licensing industry for over a decade. Through its API, SDK and Storefront offerings, the platform allows partners to offer soundtrack functionality for web and mobile applications, and provides access to the world's largest copyright-cleared soundtrack catalog of more than one million tracks. The company makes soundtracks for online social video easy and legal, and has issued more than seven million licenses, paying millions in royalties to its artists. Rumblefish partners include YouTube, Animoto, Socialcam, Virtual Active, Klip and Google. The company can be found at www.rumblefish.com and is headquartered in Portland, OR.

About Audible Magic
Audible Magic Corporation is the trusted leader in digital fingerprinting for recognizing content in all forms across radio and television broadcasts, Internet streams, cable and satellite transmissions, stored digital files, and on consumer devices such as smart TVs, set-top boxes, smart phones, tablets, and other appliances. Currently, Audible Magic works with more than 200 customers and partners, including Facebook, MySpace, Soundcloud, Dailymotion, Verizon, Break, TVPlus, NBC Universal, Viacom, Disney, Sony, Metacafe, Fox, Universal Music, Warner Music, and EMI.

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Rumblefish Contact:
Krista Van Lewen
Commstrat
415-608-0263
Email Contact

Audible Magic Contact:
Jay Friedman
VP of Marketing
408-402-6538
Email Contact

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