| By PR Newswire |
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| November 28, 2012 12:00 PM EST |
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LOS ANGELES, Nov. 28, 2012 /PRNewswire/ -- Hanes and The Salvation Army kick-off their fourth annual sock drive, distributing warms socks and food to those who need it most on LA's Skid Row. This year's sock drive will elevate the brand's total donation to 2.2 million socks to date. Joining these efforts is local California homeless advocate and founder of InvisiblePeople.TV, Mark Horvath. Mark helps distribute Hanes socks throughout the year to those affected by homelessness.
According to the Institute for the Study of Homelessness and Poverty at the Weingart Center, an estimated 254,000 men, women and children experience homelessness in Los Angeles County during some part of the year, with approximately 82,000 people left homeless on any given night.
To learn more about Hanes visit www.Hanes.com and www.Facebook.com/Hanes
The Salvation Army visit www.salvationarmyusa.org and www.facebook.com/salvationarmyusa
Mark Horvath visit www.invisiblepeople.tv.
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WHAT:
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Hanes and The Salvation Army distributing socks and food on LA's Skid Row
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WHERE:
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Gladys Park
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834 6th Street (between 6th & Gladys St.)
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Los Angeles, CA 90021
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WHEN:
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Friday, December 7, 2012
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11 AM – 1 PM PST
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MEDIA OPPS:
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Interviews available upon request, including:
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-- Roy Snapp-Kolas,The Salvation Army
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-- Jamie Wallis, Brand Manager, Hanes
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-- Mark Horvath, Founder of InvisiblePeople.TV
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CONTACT:
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Gillian Kushner (P: 212-445-8417; C: 856-979-2697), gkushner@webershandwick.com
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SOURCE Hanes
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