|By Business Wire
|November 28, 2012 12:00 PM EST
Display Solutions of America, a leading provider
of commercial LCD display and projector solutions, announced today the
launch of VUKUNET in the European market. VUKUNET is the ad serving
platform for Digital out-of-Home (DOOH) networks presented to the
European public for the first time at ISE 2012 in Amsterdam. All that
the VUKUNET platform requires to transform screens into advertising
media is an internet connection. The new solution from NEC connects DOOH
network providers to media agencies to simplify the entire working
process for digital out-of-home campaigns. The platform is independent
of all hardware and software, enabling seamless communication with
VUKUNET for all content management systems and requiring no changes to
“VUKUNET was designed to be a scalable platform right from the
beginning,” said Pierre Richer, President and CEO of NEC Display
Solutions of America. “As a global Fortune 500 company, NEC understands
the technical and business requirements needed to create the standard
for a global ad serving tool in the DOOH market. The reception in EMEA
has been phenomenal from both buyers and sellers. It’s a testimony to
the progressive nature of the various stakeholders in Europe who believe
in this medium."
Germany and the UK are the first European markets to introduce NEC
VUKUNET. Selected partner companies have already been testing the ad
serving platform and the positive feedback so far from customers and
European media experts will help drive the global spread of the solution.
OMG Outdoor, the Omnicom Media Group agency specializing in all
out-of-home media, has already launched the first advertising campaign
on VUKUNET in Germany. The customer is BRIGITTE, Germany's leading
women's magazine. More than 607 branches of the supermarket chain EDEKA
are now showing BRIGITTE ad spots across the country. Placed at
entrances and tills or centrally positioned in the supermarket, the
strategically placed monitors show the BRIGITTE ads via the VUKUNET
system directly where purchase decisions are made. The ads borrow their
design from the magazine's own ad campaign.
The DOOH set-up for BRIGITTE gave cooperation between OMG Outdoor and
Neo Advertising in marketing a DOOH network at more than 607 EDEKA
branches throughout Germany.
"The VUKUNET platform from NEC gives customers like BRIGITTE clear
benefits," said Matthias Grawitter, Managing Director of OMG Outdoor.
"The new solution simplifies processes to enable national campaigns to
be planned faster and more transparently than ever before. We hope to
see the platform set new standards in external digital advertising."
Wonderworks Walkway Media Ltd. is VUKUNET's first partner in the UK. The
company operates a wide-ranging digital out-of-home network of more than
30 shopping centres across the country. Wonderworks Walkway Media Ltd.
aims to have one of the largest DOOH portfolios in the country's malls
by the end of the year.
“We are delighted that we can finally launch our solution in Europe
after various test projects in the UK and Germany. VUKUNET is one of the
most interesting solutions on the DOOH market and seamlessly bridges the
gap between buyers and providers of digital out-of-home media,” said
Dirk Hülsermann of NEC Display Solutions, heading the VUKUNET business
About NEC Display Solutions of America, Inc.
Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc.,
is a leading designer and provider of innovative desktop LCD monitors,
commercial- and professional-grade large-screen LCD displays, a diverse
line of multimedia and digital cinema projectors, and integrated display
solutions. NEC Display Solutions develops leading-edge visual technology
and customer-focused solutions for a wide variety of markets, including
enterprise, healthcare, education and digital signage. For additional
information about NEC Display Solutions of America products, call (866)
NEC-MORE, or visit the website at www.necdisplay.com.
For digital images, please visit http://necdisplay.com/digital-media-library.
Follow us on our social media channels: Facebook,
VUKUNET, from NEC Display Solutions of America, is the engine that
powers the digital out-of-home advertising business. VUKUNET is the only
universal ad serving platform that drives ads to any digital out-of-home
network, regardless of content management system. VUKUNET makes the
buying, flighting and reporting of digital out-of-home ad campaigns
easy. For additional information about VUKUNET, visit www.vukunet.com,
or call (877) 805-VUKU. For VUKUNET logos and digital images, please
About OMG Outdoor
OMG Outdoor is the Omnicom Media Group agency specializing in all
out-of-home media. Its consulting units cover the entire spectrum of
strategic planning activities, from parameters for rough and fine
planning to purchases. OMG Outdoor also advises its customers on all
special forms of external advertising in the analogue and digital
ambient media segment.
As part of the Omnicom Media Group Germany, OMG Outdoor is a member of
the international Omnicom network. By calling on the support of
networked agencies, external advertising specialists are able to
consider their customer's communication strategies from a holistic
viewpoint involving all media types.
The Omnicom Media Group Germany is the German media holding company of
Omnicom, a leading global group offering communication, advertising and
marketing services. With OMD and PHD it operates two of Germany's
leading media agency networks, consolidating various communication
services in more than 100 markets. www.omgoutdoor.de
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