Welcome!

Agile Computing Authors: Liz McMillan, Dana Gardner, Jeev Trika, John Basso, Derek Weeks

News Feed Item

PlayScreen and Bass Pro Shops Sign Exclusive Content Deal for Crickler 2

Social/mobile game developer PlayScreen, LLC has partnered with Bass Pro Shops and Outdoor Partners Entertainment to teach Crickler users about fishing, hunting, camping, and everything else about the Great Outdoors. The second major partnership between PlayScreen and content providers, this announcement cements Crickler 2 as the ideal destination for the biggest brands on the planet.

Starting November 25, five puzzles based on Bass Pro Shops content will be added to Crickler 2. Those who successfully solve any of the five puzzles will be entered in a contest worth $50 in Bass Pro Shops gift cards. However, players who are not one of the five lucky winners still have a chance to win: they will be entered in a “second chance” round also worth a $50 Bass Pro Shops gift card. The contest will run through December 2 and participants must brag on Twitter after successfully solving a puzzle to be eligible to win.

“We are incredibly excited to share our extensive knowledge of the outdoors with Crickler users,” says Chip Pedersen, President and Creative Director, Outdoor Partners Entertainment. “Mobile is here to stay, and smart brands are paying attention. We’re confident that this partnership with PlayScreen will drive sales, increase brand loyalty, and maybe even convince some players that hiking can be as fun as Minecraft.”

In Crickler 2, clues and words sit side by side—and the challenge is “just right,” thanks to adaptive difficulty based on real-time player performance. The game not only keeps players entertained with fresh daily puzzles, but it allows them to keep up with current events through puzzles focusing on the news of the day. Crickler 2 puzzles teach effortlessly thanks to the straightforward gameplay and “knowledge-based” format of each puzzle. Competing games have also tried partnerships with major brands, but superficial gameplay and limited engagement opportunities can only go so far.

“Creating an app or game from scratch is difficult. Companies shouldn’t have to dive into development if they need to reach mobile users,” says William Volk, Chief Creative Officer, PlayScreen. “I strongly believe we have the silver bullet for brands looking to expand to mobile. Crickler 2 makes it easy for players to learn from your brand’s exclusive content, then share it with the world via social media.”

Prolific users began submitting puzzles soon after Crickler 2 was launched. Twitter favorite UberFacts has successfully done the same with funny factoids. The arrival of a major brand such as Bass Pro Shops demonstrates the viability of Crickler as the mobile platform of choice for companies looking to reach mobile users.

Crickler 2 can be downloaded for free from the App Store.

About PlayScreen, LLC

From the very first iPhone game, even before the App Store was an app store, PlayScreen, LLC has been committed to creating the best in mobile, casual, and social games. PlayScreen strives to stay ahead of the curve with a single focus: the players. The company consists of gamers and veteran developers who combine strong design and gameplay with the elusive “fun factor.” To learn more about PlayScreen, please visit http://playscreen.com

About Bass Pro Shops Group

Bass Pro Shops® currently operates 77 retail stores and Tracker Marine Centers across America and Canada visited by over 120 million people annually. Bass Pro Shops® also conducts an international catalog and Internet retailing operation—the American Rod & Gun® wholesale division—which sells to more than 7,000 independently, owned retail stores worldwide. Outdoor World® Incentives also sells Bass Pro Shops® gift cards through over 132,000 retail outlets across America. The Bass Pro Shops® restaurant division has 28 locations. The company’s Tracker Marine Group® (www.trackerboats.com) manufactures and sells Tracker®, Nitro®, SunTracker®, Tahoe®, Grizzly® and Mako® boats through Bass Pro Shops® retail stores and over 400 dealers worldwide. The Resort Group (www.bigcedar.com) includes Big Cedar Lodge® and other resort properties including restaurants and golf courses. For more information regarding Bass Pro Shops® store locations, products or special events, please visit www.basspro.com. To request a free catalog, call 1-800-BASS PRO. Follow Bass ProShops® on Facebook at http://www.facebook.com/bassproshops.

About Outdoor Partners, LLC

Based in Chaska, MN Outdoor Partners LLC is a leading developer of interactive entertainment software for the outdoor enthusiast and video game player. The company develops its games for the leading console systems and PC, as well as fast-growing, emerging platforms such as iOS, Android and Facebook. Backed by a best-selling portfolio of licensed hunting and fishing games, the company’s next offerings include Bass Pro Shops® The Hunt: King of Bucks, Bass Pro Shops® MyGuide: Hunt and Bass Pro Shops® The Strike: Pro Angler. More information can be found online at www.outdoorpartners.net.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.