Welcome!

Agile Computing Authors: Elizabeth White, Jason Bloomberg, Igor Drobiazko, Anders Wallgren, Karyn Jeffery

News Feed Item

Sofa Sunday Shopping Traffic on iPad Matches Record-Breaking Cyber Monday

Catalog Spree, your personal digital mall that lets you browse, discover and shop your favorite catalogs on the iPad and the web, today reported the results of its Sofa Sunday Shopper Insight Report. Catalog Spree shopping data from Sofa Sunday, Nov. 25, 2012, shows that iPad shoppers shopped on Sunday as much as they did on Cyber Monday, with both days’ sales growing substantially over 2011.

The term “Sofa Sunday” emerged in 2011 to describe the popularity of tablet shopping on the Sunday following Thanksgiving, reflecting the emerging consumer trend of using mobile devices to shop online from the comfort of home.

Shopping via the iPad is happening anytime, anywhere and has become socially acceptable even at times and in places where the traditional computer or laptop has not.

  • At home:
    • Over the Thanksgiving holiday, Catalog Spree iPad traffic showed a minor temporary dip during the traditional mealtime (a “Dinner Divot”), in contrast with last year, where iPad shopping did not ramp up until evening.
    • Catalog Spree’s shopping traffic via the iPad on Sofa Sunday doubled in 2012.
  • In the workplace:
    • iPads have established a presence, as evidenced during Cyber Monday 2012, where Catalog Spree sales originating from an iPad remained strong all day, not just in the evening hours as in 2011.
    • Catalog Spree’s shopping traffic via the iPad on Cyber Monday tripled in 2012.

“The iPad has become the platform of choice for shopping, as illustrated by the growth of traffic on Sofa Sunday and Cyber Monday,” said Joaquin Ruiz, CEO of Catalog Spree. “Customers can now window shop from the comfort of their home, find the perfect gifts and avoid Black Friday madness. Our holiday survey showed that 87% of consumers plan to shop from digital catalogs this year.”

Sofa Sunday also saw the rise of the new iPad Mini. Less than 4 weeks after its launch, the Mini is already accounting for close to 2% of total visits on Catalog Spree. This places the iPad mini head-to-head with the fourth generation iPad, despite industry estimates which projected full-size iPads to outsell iPad minis 3:1.

Catalog Spree’s Sofa Sunday Shopper Insight Report provides a closer look at the behavioral shopping habits of consumers, including information that reveals the popularity of when shopping occurs and what shoppers are looking for. Data from the report shows:

  • Geographic activity: Shoppers living in New York City were the most active iPad shoppers on Sofa Sunday, accounting for the highest amount of traffic, followed by Houston, whose shoppers spent the most time within the app (90 minutes on average).
  • Shopping app usage: The most popular time for sofa shopping occurred between 5 - 6 PM PT.
  • Top categories shopped included: Women’s clothing; home décor; kitchen, bed and bath; women’s accessories; shoes and gadgets (tied for fifth).
  • Top product picks: From more than 200,000 products on Catalog Spree, the top three most popular products on Sofa Sunday included the Minted Pastoral Noel Perfect Party suite, the Fresh Finds Pet Cave Bed and the Sharper Image Solar Powered Hydrogen Car.

Full results of the Sofa Sunday Shopper Insight Report, including top trending brands and items, can be found here.

Bringing together more than 350 catalogs from popular brands including LL Bean, Anthropologie, Neiman Marcus, Nordstrom and more, Catalog Spree is the online place where consumers can browse catalogs, discover new brands and share products they like with friends via email, Facebook and Pinterest.

ABOUT CATALOG SPREE:

Catalog Spree is your personal digital mall, the online place where you browse gorgeous catalogs, discover new brands and share products you like. The award-winning iPad app brings the fun of window shopping online, connecting you with the brands you love. Catalog Spree is a privately held company based in Los Altos, California, and backed by Comcast Ventures and Relay Ventures. For more information visit http://catalogspree.com/.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
SYS-CON Events announced today TMCnet has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business-to-business and integrated marketing media company, servicing niche markets within the com...
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
The paradigm has shifted. A Gartner survey shows that 43% of organizations are using or plan to implement the Internet of Things in 2016. However, not just a handful of companies are still using the old-style ad-hoc trial-and-error ways, unaware of the critical barriers, paint points, traps, and hidden roadblocks. How can you become a winner? In his session at @ThingsExpo, Tony Shan will present a methodical approach to guide the holistic adoption and enablement of IoT implementations. This ov...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.