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Agile Computing Authors: Ed Featherston, Peter Silva, Nicholas Lee, Ian Khan, Liz McMillan

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Sofa Sunday Shopping Traffic on iPad Matches Record-Breaking Cyber Monday

Catalog Spree, your personal digital mall that lets you browse, discover and shop your favorite catalogs on the iPad and the web, today reported the results of its Sofa Sunday Shopper Insight Report. Catalog Spree shopping data from Sofa Sunday, Nov. 25, 2012, shows that iPad shoppers shopped on Sunday as much as they did on Cyber Monday, with both days’ sales growing substantially over 2011.

The term “Sofa Sunday” emerged in 2011 to describe the popularity of tablet shopping on the Sunday following Thanksgiving, reflecting the emerging consumer trend of using mobile devices to shop online from the comfort of home.

Shopping via the iPad is happening anytime, anywhere and has become socially acceptable even at times and in places where the traditional computer or laptop has not.

  • At home:
    • Over the Thanksgiving holiday, Catalog Spree iPad traffic showed a minor temporary dip during the traditional mealtime (a “Dinner Divot”), in contrast with last year, where iPad shopping did not ramp up until evening.
    • Catalog Spree’s shopping traffic via the iPad on Sofa Sunday doubled in 2012.
  • In the workplace:
    • iPads have established a presence, as evidenced during Cyber Monday 2012, where Catalog Spree sales originating from an iPad remained strong all day, not just in the evening hours as in 2011.
    • Catalog Spree’s shopping traffic via the iPad on Cyber Monday tripled in 2012.

“The iPad has become the platform of choice for shopping, as illustrated by the growth of traffic on Sofa Sunday and Cyber Monday,” said Joaquin Ruiz, CEO of Catalog Spree. “Customers can now window shop from the comfort of their home, find the perfect gifts and avoid Black Friday madness. Our holiday survey showed that 87% of consumers plan to shop from digital catalogs this year.”

Sofa Sunday also saw the rise of the new iPad Mini. Less than 4 weeks after its launch, the Mini is already accounting for close to 2% of total visits on Catalog Spree. This places the iPad mini head-to-head with the fourth generation iPad, despite industry estimates which projected full-size iPads to outsell iPad minis 3:1.

Catalog Spree’s Sofa Sunday Shopper Insight Report provides a closer look at the behavioral shopping habits of consumers, including information that reveals the popularity of when shopping occurs and what shoppers are looking for. Data from the report shows:

  • Geographic activity: Shoppers living in New York City were the most active iPad shoppers on Sofa Sunday, accounting for the highest amount of traffic, followed by Houston, whose shoppers spent the most time within the app (90 minutes on average).
  • Shopping app usage: The most popular time for sofa shopping occurred between 5 - 6 PM PT.
  • Top categories shopped included: Women’s clothing; home décor; kitchen, bed and bath; women’s accessories; shoes and gadgets (tied for fifth).
  • Top product picks: From more than 200,000 products on Catalog Spree, the top three most popular products on Sofa Sunday included the Minted Pastoral Noel Perfect Party suite, the Fresh Finds Pet Cave Bed and the Sharper Image Solar Powered Hydrogen Car.

Full results of the Sofa Sunday Shopper Insight Report, including top trending brands and items, can be found here.

Bringing together more than 350 catalogs from popular brands including LL Bean, Anthropologie, Neiman Marcus, Nordstrom and more, Catalog Spree is the online place where consumers can browse catalogs, discover new brands and share products they like with friends via email, Facebook and Pinterest.

ABOUT CATALOG SPREE:

Catalog Spree is your personal digital mall, the online place where you browse gorgeous catalogs, discover new brands and share products you like. The award-winning iPad app brings the fun of window shopping online, connecting you with the brands you love. Catalog Spree is a privately held company based in Los Altos, California, and backed by Comcast Ventures and Relay Ventures. For more information visit http://catalogspree.com/.

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