|By PR Newswire||
|November 27, 2012 11:58 AM EST||
LONDRES, November 27, 2012 /PRNewswire/ --
- Johnnie Walker lanza The Spice Road, inspirado en los viajes y realizado exclusivamente para los viajeros
Johnnie Walker ha dado a conocer hoy el primero de una serie de whiskies que están inspirados en la herencia del viaje de John Walker & Sons. Disponible solo en tiendas libres de impuestos, Johnnie Walker The Spice Road rinde homenaje a los viajeros globales de hoy.
El whisky de fascinante complejidad, rico sabor y excepcional suavidad toma la tradición de John Walker & Sons de mezclar para obtener un sabor grande e intenso inspirado por influencias de todo el mundo, en el siglo XXI.
Desde las cuatro esquinas de Escocia a las cuatro esquinas del mundo, Johnnie Walker siempre ha pasado fronteras para descubrir nuevos horizontes.
Desde 1820, la familia Walker y sus agentes viajaron por todo el mundo, navegando por las famosas rutas comerciales: el Spice Road de Europa y Asia; la Royal Route de Europa a Persia; y la Gold Route de América y el Caribe, en busca de aventuras que proporcionasen nuevos negocios y experiencias enriquecidas.
Sus esfuerzos aseguraron que, por los años 20, Johnnie Walker había llegado a 120 países y estaba siendo disfrutado en las grandes líneas oceánicas de ferrocarril de lujo y los primeros vuelos transatlánticos. Mientras, la sorprendente imagen del hombre caminando de Johnnie Walker se convirtió en un icono en todo el mundo.
De vuelta a Londres, junto a las empresas marítimas y puertos desde los que los agentes de Johnnie Walker viajaron por todo el mundo, Alexander Walker estableció la Travellers' Room donde sus agentes podrían reunirse para descansar, comentar estrategias e intercambiar historias y muestras de sus viajes. Esos coloridos cuentos de exploración influyeron en Johnnie Walker Master Blenders, que comenzó a crear diferentes estilos de whisky para reflejar esas exóticas historias.
Hoy, esta tradición continúa a medida que Johnnie Walker lanza una serie de whiskies hechos exclusivamente para los viajeros - Johnnie Walker Explorers' Club Collection.
Las tres primeras combinaciones de la colección, conocidas colectivamente como Trade Routes Series, están inspiradas en la riqueza que se podría encontrar junto a las grandes rutas del comercio.
El primer lanzamiento, Johnnie Walker The Spice Road es una evocadora expresión de la vitalidad, aromas y especias que los agentes de Johnnie Walker habrían descubierto en los prósperos mercados de Asia. Se trata de un whisky de excepcional suavidad y rico sabor, madurado en barricas de roble viejo para un intenso acabado por los mercados de especias, pero aún fiel al estilo de la firma de Johnnie Walker.
"Seleccionamos epecialmente whiskies para crear una mezcla intensa de intrigante complejidad inspirado en la riqueza de esta parte del mundo: hay un picante enérgico en la nariz, equilibrado por cítricos frescos. Los sabores suaves, ricos y de miel en el paladar, calentado por la dulzura de clavos, jengibre y vainilla, dan forma a un acabado lento del humo de la firma Johnnie Walker," comentó el Master Blender Jim Beveridge.
Steve White, director de marketing de Diageo Global Travel and Middle East, dijo: "El viajar está en el ADN de Johnnie Walker y son esas credenciales las que creemos que resonarán con los viajeros de hoy que están garantizando la fortaleza de sus viajes.
"Esta herencia de viajes y espíritu pionero de aventura hace de Johnnie Walker la compañía perfecta para los viajeros de hoy."
Con un precio de venta minorista recomendado de 43 dólares / 36,90 euros / 26 libras, Johnnie Walker The Spice Road estará disponible en tiendas libres de impuestos en Europa, Oriente Medio y Australia en diciembre. Estará disponible en tiendas libres de impuestos globalmente a partir de enero de 2013.
El segundo y tercer lanzamiento en Trade Routes Series - Johnnie Walker The Gold Route y Johnnie Walker The Royal Route estarán disponibles en tiendas libres de impuestos en 2013.
Disfrute Johnnie Walker de forma responsable
La palabras Johnnie Walker, Explorers' Club Collection, The Spice Road, The Gold Route y The Royal Route, el emblema Striding Figure y palabras y logos asociados son marcas registradas de © John Walker & Sons 2012.
Notas a los redactores
Johnnie Walker Facebook: facebook.com/JohnnieWalker
Johnnie Walker Instagram: @johnniewalker
Twitter Hashtag: #JWSpiceRoad
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 30, 2016 03:30 PM EDT Reads: 3,766
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 30, 2016 02:30 PM EDT Reads: 1,028
SYS-CON Events announced today that Adobe has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of co...
Aug. 30, 2016 02:00 PM EDT Reads: 3,758
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Aug. 30, 2016 01:45 PM EDT Reads: 642
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 30, 2016 01:30 PM EDT Reads: 865
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Aug. 30, 2016 01:20 PM EDT Reads: 241
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 30, 2016 01:15 PM EDT Reads: 2,064
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 30, 2016 01:00 PM EDT Reads: 3,229
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Aug. 30, 2016 10:30 AM EDT Reads: 410
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Aug. 30, 2016 09:08 AM EDT Reads: 302
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 30, 2016 02:30 AM EDT Reads: 1,872
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 30, 2016 02:00 AM EDT Reads: 2,256
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 30, 2016 01:30 AM EDT Reads: 3,063
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 30, 2016 01:00 AM EDT Reads: 1,954
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 30, 2016 12:00 AM EDT Reads: 1,689
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 29, 2016 10:00 PM EDT Reads: 2,509
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 29, 2016 08:30 PM EDT Reads: 2,464
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 29, 2016 07:00 PM EDT Reads: 2,003
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 29, 2016 12:15 PM EDT Reads: 909
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 28, 2016 10:30 PM EDT Reads: 4,098