Welcome!

Agile Computing Authors: Liz McMillan, Pat Romanski, Elizabeth White, Dana Gardner, Andy Thurai

News Feed Item

Johnnie Walker lanza The Spice Road

LONDRES, November 27, 2012 /PRNewswire/ --

- Johnnie Walker lanza The Spice Road, inspirado en los viajes y realizado exclusivamente para los viajeros

Johnnie Walker ha dado a conocer hoy el primero de una serie de whiskies que están inspirados en la herencia del viaje de John Walker & Sons. Disponible solo en tiendas libres de impuestos, Johnnie Walker The Spice Road rinde homenaje a los viajeros globales de hoy.

     (Photo: http://photos.prnewswire.com/prnh/20121127/579532-a )
     (Photo: http://photos.prnewswire.com/prnh/20121127/579532-b )

El whisky de fascinante complejidad, rico sabor y excepcional suavidad toma la tradición de John Walker & Sons de mezclar para obtener un sabor grande e intenso inspirado por influencias de todo el mundo, en el siglo XXI.

Desde las cuatro esquinas de Escocia a las cuatro esquinas del mundo, Johnnie Walker siempre ha pasado fronteras para descubrir nuevos horizontes.  

Desde 1820, la familia Walker y sus agentes viajaron por todo el mundo, navegando por las famosas rutas comerciales: el Spice Road de Europa y Asia; la Royal Route de Europa a Persia; y la Gold Route de América y el Caribe, en busca de aventuras que proporcionasen nuevos negocios y experiencias enriquecidas.

Sus esfuerzos aseguraron que, por los años 20, Johnnie Walker había llegado a 120 países y estaba siendo disfrutado en las grandes líneas oceánicas de ferrocarril de lujo y los primeros vuelos transatlánticos. Mientras, la sorprendente imagen del hombre caminando de Johnnie Walker se convirtió en un icono en todo el mundo.

De vuelta a Londres, junto a las empresas marítimas y puertos desde los que los agentes de Johnnie Walker viajaron por todo el mundo, Alexander Walker estableció la Travellers' Room donde sus agentes podrían reunirse para descansar, comentar estrategias e intercambiar historias y muestras de sus viajes. Esos coloridos cuentos de exploración influyeron en Johnnie Walker Master Blenders, que comenzó a crear diferentes estilos de whisky para reflejar esas exóticas historias.

Hoy, esta tradición continúa a medida que Johnnie Walker lanza una serie de whiskies hechos exclusivamente para los viajeros - Johnnie Walker Explorers' Club Collection.

Las tres primeras combinaciones de la colección, conocidas colectivamente como Trade Routes Series, están inspiradas en la riqueza que se podría encontrar junto a las grandes rutas del comercio.

El primer lanzamiento, Johnnie Walker The Spice Road es una evocadora expresión de la vitalidad, aromas y especias que los agentes de Johnnie Walker habrían descubierto en los prósperos mercados de Asia. Se trata de un whisky de excepcional suavidad y rico sabor, madurado en barricas de roble viejo para un intenso acabado por los mercados de especias, pero aún fiel al estilo de la firma de Johnnie Walker.

 "Seleccionamos epecialmente whiskies para crear una mezcla intensa de intrigante complejidad inspirado en la riqueza de esta parte del mundo: hay un picante enérgico en la nariz, equilibrado por cítricos frescos. Los sabores suaves, ricos y de miel en el paladar, calentado por la dulzura de clavos, jengibre y vainilla, dan forma a un acabado lento del humo de la firma Johnnie Walker," comentó el Master Blender Jim Beveridge.

Steve White, director de marketing de Diageo Global Travel and Middle East, dijo: "El viajar está en el ADN de Johnnie Walker y son esas credenciales las que creemos que resonarán con los viajeros de hoy que están garantizando la fortaleza de sus viajes.

"Esta herencia de viajes y espíritu pionero de aventura hace de Johnnie Walker la compañía perfecta para los viajeros de hoy."

Con un precio de venta minorista recomendado de 43 dólares / 36,90 euros / 26 libras, Johnnie Walker The Spice Road estará disponible en tiendas libres de impuestos en Europa, Oriente Medio y Australia en diciembre. Estará disponible en tiendas libres de impuestos globalmente a partir de enero de 2013.

El segundo y tercer lanzamiento en Trade Routes Series - Johnnie Walker The Gold Route y Johnnie Walker The Royal Route estarán disponibles en tiendas libres de impuestos en 2013.

Disfrute Johnnie Walker de forma responsable
http://www.DRINKiQ.com

La palabras Johnnie Walker, Explorers' Club Collection, The Spice Road, The Gold Route y The Royal Route, el emblema Striding Figure y palabras y logos asociados son marcas registradas de © John Walker & Sons 2012.

Notas a los redactores

Johnnie Walker Facebook: facebook.com/JohnnieWalker

Johnnie Walker Instagram: @johnniewalker

Twitter Hashtag: #JWSpiceRoad

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
DXWorldEXPO LLC announced today that Ed Featherston has been named the "Tech Chair" of "FinTechEXPO - New York Blockchain Event" of CloudEXPO's 10-Year Anniversary Event which will take place on November 12-13, 2018 in New York City. CloudEXPO | DXWorldEXPO New York will present keynotes, general sessions, and more than 20 blockchain sessions by leading FinTech experts.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and Bi...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...