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Citi Innovation Lab and SapientNitro Honored at National Infocomm Awards in Singapore for Next-Generation Banking Experience

SapientNitro, part of Sapient® (NASDAQ: SAPE), is proud to announce that Citi Interactive Solutions, an interactive wall experience created by Citi Innovation Lab in collaboration with SapientNitro has won the prestigious National Infocomm Award (NIA) 2012 in Singapore in the “Most Innovative Use of Infocomm Technology (Private Sector - General)” category.

Rapid prototyping in a highly agile environment gives SapientNitro the flexibility and speed to brin ...

Rapid prototyping in a highly agile environment gives SapientNitro the flexibility and speed to bring to market solutions for Citi Innovation Lab. (Photo: Business Wire)

Citi Interactive Solutions is a real-time, gesture-based 3x3 (3 rows x 3 columns) digital wall experience that transforms the way that Citi interacts with treasurers and financial controllers. Built-in functionality allows Citi’s solution experts to respond to client inquiries, provide visual snapshots of portfolios, run real-time benchmarking analyses using data, as well as instantaneously create highly complex, scenario-based working capital solutions tailored to clients -- all presented in a user friendly, visually immersive way. Through rich, interactive data visualization based storytelling and an experiential approach, Citi Interactive Solutions engages and establishes an impactful connection with end users.

The innovation exemplifies SapientNitro’s connected capability that brings together creativity, technology, and strategic insights to redefine how companies and brands connect to their changing customers.

“SapientNitro has a long-standing and successful partnership with Citi Innovation Lab, dating back to the early days of our establishment,” said Keng-Mun Lee, Head, Citi Innovation Lab Singapore. “Their team brings game-changing ideas to the table and, combined with the skills and expertise to realize them, supports us to realize our vision of creating the customer interaction of the future.”

Citi Interactive Solutions was first deployed at Citi’s inaugural Client Experience Center for institutional clients in Singapore in 2011, followed by similar venues in Hong Kong and Dublin, and soon, Mumbai and Miami.

Commenting on the award, Christian Oversohl, Senior VP and APAC Lead for SapientNitro, said, “Being recognized as the partner that helped create such award-winning solution further energizes us as we continually push the boundaries of storytelling for brands. Citi Interactive Solutions represents the best of experience innovation in the transaction banking space and positions Citi as a clear leader in next-generation banking. By combining creativity and technology in inventive ways, we’ve developed not only a solution to the complex needs of Citi’s corporate clients, but an interactive storytelling platform that forms deeper connections between Citi’s solution experts and their clients. We are thrilled about our ongoing relationship with Citi Innovation Lab and excited for what’s next.”

Sapient has a 20-year relationship with Citi in Asia-Pacific and North America and has served multiple businesses under the Citi umbrella with banking solutions that extend from web and mobile to in-branch.

About The National Infocomm Awards

Jointly organised by the Infocomm Development Authority of Singapore (IDA) and the Singapore infocomm Technology Federation (SiTF), the National Infocomm Awards (NIA) is Singapore's highest accolade for infocomm innovation. Started in 2002, this biennial series of national-level awards recognises organisations and companies in Singapore, which have exemplified the spirit of innovation, in their development of new infocomm products and services, or their use of infocomm technology to achieve excellence. This is the sixth year that IDA and SiTF have organised the Awards. A full list of winners can be found at:

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

Sapient is a registered service mark of Sapient Corporation

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