Welcome!

Agile Computing Authors: Liz McMillan, Elizabeth White, John Basso, Pat Romanski, Sematext Blog

News Feed Item

Twilight: Breaking Dawn - Part 2 Commands Moviegoer Social Sentiment During Record Breaking Thanksgiving Weekend

USC Annenberg and IBM Film Forecaster Reveals Box Office Winners

LOS ANGELES, Nov. 26, 2012 /PRNewswire/ -- Twilight: Breaking Dawn - Part 2 continued to infiltrate the Twitterverse during Thanksgiving weekend, with competition from Box Office leaders Skyfall and the newly released, Rise of the Guardians - according to the University of Southern California (USC) Annenberg Innovation Lab and the IBM (NYSE: IBM) Film Forecaster, a Social Sentiment Index.

(Logo:  http://photos.prnewswire.com/prnh/20090416/IBMLOGO )

Infographics: http://bit.ly/UGjjIB

Video: http://bit.ly/NUcjLt

The Social Sentiment Index combines sophisticated analytics and natural language processing technologies to gauge positive, negative and neutral opinions shared in millions of public tweets. In this instance, the index was used to measure and understand moviegoers' views surrounding the biggest movie weekend – Thanksgiving.

The project evaluated over five million tweets over a time period of 11 days and compared the volume around Twilight: Breaking Dawn, to other movies in theaters, such as the next installment of James Bond, Skyfall, Wreck-It Ralph, Flight, and The Man with the Iron Fists, all of which opened one to two weeks prior to Twilight. The analysis also included sentiment around new Thanksgiving weekend releases including Life of Pi, Red Dawn, and Rise of the Guardians.

On Sunday, November 25, Box Office Mojo revealed Twilight generated approximately $64 million in ticket sales over the holiday weekend (Wednesday-Sunday) – 22 percent of the total revenue for the biggest Hollywood holiday weekend on record. The Twitter results over the 11 days offered a different perspective:

  • Despite leading the pack with 4.25 million tweets compared to runner up Skyfall with 700,000, Twilight's positive sentiment dropped from 90 percent at pre-release to 75 percent on Saturday, November 24. Some of the tweeted words were perceived as negative – not necessarily towards the movie, but the majority captured moviegoer "sadness" that the series was ending.
  • Skyfall maintained a sentiment ratio of 9:1, receiving consistent positive tweets, and shared similar results to weekend newcomers Red Dawn (96 percent positive average), Life of Pi (91 percent) and Rise of the Guardians at 99 percent.
  • On Thanksgiving Day, Rise of the Guardians generated the highest number of positive tweets, followed by The Man with the Iron Fists and Red Dawn.
  • Flight, starring "Oscar" contender Denzel Washington received only 6,410 tweets, but most recorded tweets were positive.
  • On opening day, Twilight received over a million tweets, 78 percent expressed positive sentiment. The majority of the remaining sentiment reflected the audiences' emotional reaction to the "tear-jerking" moments in the movie – so not necessarily negative.

"In the past, box office receipts indicated success or failure. Thanks to advances in analytics, movie makers now have the ability to analyze the public sentiments of their viewers in real time," said Professor Jonathan Taplin, Director of the USC Annenberg Innovation Lab. "With technologies such as the Film Forecaster, movie studios such as Lionsgate can go beyond receipts, to truly understand the voice of the crowd."

The collaboration between USC Annenberg and IBM is part of an ongoing initiative to demonstrate how advanced analytics technologies applied to big data can help Chief Marketing Officers (CMOs) in the sports, entertainment, retail, and news industry derive valuable insights from online public sentiment. 

"Today, Box Office results and industry accolades are not the sole drivers of recognition across the movie community – real-time audience sentiment is a strong factor too," said Steve Canepa, General Manager of Media and Entertainment, IBM. "Organizations in the Media and Entertainment industry are now taking advantage of big data to better understand their audience and to deliver better products, services and marketing campaigns that ultimately drive greater results for their business."

Event: A Night Behind the Movies

On Wednesday, November 28, IBM and USC Annenberg will host a Consumer Sentiment Event, featuring a panel of experts in the movie industry. Movie enthusiasts and media and entertainment representatives have the opportunity to submit questions around social sentiment and the future of film using #moviebizbuzz or via Facebook. Selected questions will be asked during the event and answered by the following panelist:

  • Rob Friedman, Co-Chairman of Lionsgate Motion Picture Group
  • Professor Jonathan Taplin, Director of the Annenberg Innovation Lab, USC
  • Kevin Driscoll, PhD candidate at the Annenberg School of Communication and Journalism
  • Steve Canepa, General Manager, IBM Media & Entertainment Group
  • David Barnes, Director of Emerging Technologies, IBM Software Group

For more information about: The University of Southern California Annenberg Innovation Lab visit http://www.annenberglab.com/; or IBM Media & Entertainment, visit www.ibm.com/media. Follow us on Twitter: @Smarter Media  

About the IBM Social Sentiment Index

The IBM Social Sentiment Index uses advanced analytics and natural language processing technologies to analyze large volumes of social media data in order to assess public opinions. The Index can identify and measure positive, negative and neutral sentiments shared in public forums such as Twitter, blogs, message boards and other social media, and provide quick insights into consumer conversations about issues, products and services. Representing a new form of market research, social sentiment analyses offer organizations new insights that can help them better understand and respond to consumer trends.  IBM's social sentiment capabilities are delivered on an industry-leading big data platform that can access, store and analyze any data regardless of how fast it is moving, what type it is, or where it resides. For more information about IBM Social Sentiment Index, please visit www.ibm.com/social-sentiment.  Follow the conversation at #IBMIndex on Twitter.

Contacts

Fabienne Guildhary Dawson
IBM External Relations
1 (917) 374-6860
[email protected]

SOURCE IBM

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...