Welcome!

Agile Computing Authors: Liz McMillan, Harry Trott, Ken Schwaber, Aruna Ravichandran, Elizabeth White

News Feed Item

Thanksgiving Meal Planning From A Mobile Device Changes The Day For Home Cooks Ushering In A New Era Of Digital Trends

Mobile Meal Planning is More Popular than Ever—Millions of Home Cooks Bring Digital Resources Into the Kitchen Making Allrecipes the Top Destination for Turkey's Big Day

SEATTLE, Nov. 23, 2012 /PRNewswire/ -- Allrecipes.com, the world's #1 digital food brand with more than 1 billion annual visits, celebrated its biggest Thanksgiving ever as record-breaking numbers of home cooks visited the site during the weeks leading up to Thanksgiving Day. The day before Thanksgiving, Wednesday November 21, saw Allrecipes' busiest traffic day ever, shattering previous records with more than 7.9 million visits from home cooks. For the first time ever, the biggest hour of traffic on the site was between 3-4 p.m. PT, an hour later than past years. This trend shows the transition of home cooks leveraging mobile devices in the kitchen while cooking, rather than searching on a laptop or desktop and then moving to the kitchen with a printed recipe or written notes.

(Logo: http://photos.prnewswire.com/prnh/20120723/SF44086LOGO )

Visits to Allrecipes.com from mobile devices the week leading up to Thanksgiving Day were up 97 percent year-over-year, with the total number of visits from mobile devices for the same time period reaching an astounding 12 million. The recently-launched Video Cookbook app for Windows 8 and iOS, saw nearly 20,000 unique visitors, while nearly 4 million home cooks visited Allrecipes from a tablet device the week leading up to Thanksgiving, a 232 percent increase year-over-year.

Top Thanksgiving recipes of 2012:

  1. Yummy Sweet Potato Casserole
  2. Turkey Brine 
  3. Grandma's Green Bean Casserole 
  4. Apple Pie by Grandma Ople 
  5. Grandma's Corn Bread Dressing
  6. Perfect Turkey
  7. Candied Yams
  8. A Simply Perfect Roast Turkey
  9. Double Layer Pumpkin Cheesecake
  10. Awesome Sausage, Apple and Cranberry Stuffing

"Thanksgiving is the most popular holiday for a home-cooked feast. Seventy percent of home cooks prepared for a Thanksgiving meals this year, and it's so rewarding to be the go-to food resource for them as they embrace the latest digital technologies, platforms and devices to simplify meal planning," said Lisa Sharples, president of Allrecipes.com. "Allrecipes has always believed digital technology, social media, and online communities would revolutionize how, when, and where cooks are thinking about their next meal, so it's thrilling for us to see the numbers continue to rise each year!"

More than 1.6 million home cooks also sought out original, made-for-web video content to gain inspiration and confidence for preparing the year's biggest feast. Allrecipes.com video views shot up 200 percent year-over-year as home cooks eagerly devoured instructional food-focused videos on the web, mobile devices and internet TVs.

What did home cooks need the most help with? Below are the top five instructional videos home cooks watched this Thanksgiving:

  1. How To Prep And Roast Turkey
  2. How To Brine A Turkey
  3. How To Make Turkey Gravy
  4. How To Make Stuffing
  5. How To Make Pumpkin Pie

The top recipe videos for Thanksgiving were:

  1. Whipped Sweet Potato Casserole
  2. Candied Sweet Potatoes
  3. Green Bean Casserole
  4. The Best Mashed Potatoes
  5. Apple Pie By Grandma Ople

Specialized diet recipes trended up this year compared to last, with searches for vegetarian, vegan, gluten-free and Paleo recipes during the week leading up to Thanksgiving rising 40 percent. For vegetarians, vegans, and others with dietary restrictions, the top recipes were:

Regionally, America's tastes are as diverse as the country's geography. The most uniquely popular side dish for each region is:

Families also enjoyed a second helping of Thanksgiving! The most popular leftover recipes are:

About Allrecipes
Allrecipes, the world's largest digital food brand, receives more than 1 billion annual visits from family-focused women who connect and inspire one another through photos, reviews, videos and blog posts. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes is a global, multiplatform brand providing insights into the lives of women everywhere based on activity from 18 websites, 18 mobile sites, 11 mobile apps, and 14 eBooks serving 23 countries in 12 languages. Allrecipes is part of Meredith Corporation (NYSE: MDP), the leading media and marketing company serving American women. For additional information regarding Meredith, please visit www.meredith.com. For additional information regarding Allrecipes, please visit http://press.allrecipes.com.

Stephanie Robinett
206.708.9271
[email protected]

SOURCE Allrecipes.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
@ThingsExpo has been named the ‘Top WebRTC Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @ThingsExpo ranked as the number one ‘WebRTC Influencer' followed by @DevOpsSummit at 55th.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
"What is the next step in the evolution of IoT systems? The answer is data, information, which is a radical shift from assets, from things to input for decision making," stated Michael Minkevich, VP of Technology Services at Luxoft, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions with...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...