Welcome!

Agile Computing Authors: Elizabeth White, Yeshim Deniz, AppNeta Blog, Carmen Gonzalez, Derek Weeks

News Feed Item

Tennent's Captures 'Scotland to a T' with Launch of Iconic New Pint Glass

GLASGOW, Scotland, November 23, 2012 /PRNewswire/ --

'Shaggy cows needing haircuts...Gold medal winning thighs...Sun's Oot Taps aff!'

The nation has spoken! And after over 3000 entries, a nationwide tour and weeks of debate to select 36 winning comments....Scotland's favourite pint Tennent's Lager has today (22nd November) unveiled its much anticipated Scotland pint glass in time for St Andrew's Day celebrations.

     (Photo: http://photos.prnewswire.com/prnh/20121123/577994-a )

     (Photo: http://photos.prnewswire.com/prnh/20121123/577994-b )

The warmth, wit and wisdom of the Scottish people is emblazoned across this limited edition version of Tennent's iconic pint glass, which will be in pubs across the country as a glass is raised to Scotland on 30th November.

The 'Scotland to a T' campaign began this summer when Tennent's handed its glass over to the public and asked them what makes them smile the most about Scotland - with the aim of creating a unique snapshot of the nation in words and pictures.

The resulting glass design contains a funny and moving mix of the things that people love about their home country. It shows that Scots are proud of their national treasures - from the 'The Big Yin', the 'squadrons of midges' and the 'Tartan Army' to the famous 'Hampden Roar' and of course, 'T in the Paaarrk!'.

People voted Scotland as 'a nation of innovators', as the place 'where the rest of the world comes to party', and confessed a love for 'cheering when we cross the border' and going 'out on the randan'.

The quirks of our national tongue are celebrated, as Scotland is the place where 'two positives make 1 negative (aye right!)', 'where 'how' means 'why' and 'where 'hunners' means 1,2 or 3'!

Our 'dreich' weather also gets a special mention and we are 'the only country made more beautiful by rain'...although Scotland is also hailed as the place 'where umbrellas go to die'!

To further celebrate, Tennent's has created an animated film inspired by and bringing to life some of the phrases on the glass. This will be available at http://www.youtube.com/watch?v=NzrHp8iAYoI as a humorous and fitting 'toast' to St Andrew's day.

Commenting on the 'Scotland to a T' campaign and the unveiling of the new glass, Tennent's Lager Marketing Manager Jane Cannon said: 'Tennent's is a big part of Scottish life and culture and our drinkers really captured that with their brilliant response to this campaign. It was no easy task to pick a shortlist of words and images from so many great entries, but it's been a lot of fun and we're really proud of the finished glass. Here's hoping we'll see it raised across the country to celebrate St Andrew's Day.'

The Scotland to a T campaign follows the hugely successful regional glass campaign from last year, which handed the Tennent's pint glass over to drinkers to describe their home 'cities to a T' - resulting in 6 eye-catching glasses that were distributed and sold in their thousands across the country.

Tennent's latest campaign was launched on Tennents.com and the brand's Facebook page and was supported by a tour of the country with a 'Scotland to a T' booth which allowed people to express their views on video.

In celebration of St Andrew's Day, full window displays of the quotes and images from the glass will also be on show at select pubs across Scotland and the glass will be available to purchase at tennents.com from 1st December priced £6.50.

Notes to editors:

Tennent Caledonian

  • The Tennent's business has been brewing since 1740 at the historic Wellpark Brewery in the east end of Glasgow - built by H&R Tennent and today the oldest running commercial concern in Glasgow
  • Founded in 1885, Tennent's Lager is known as an industry pioneer, recognised as being the first commercial lager to be produced to scale in Scotland (and one of the first in the UK) and at the forefront of introducing canned and draught lager to the UK
  • The brand is renowned for its iconic 'Red T' logo and for its innovative marketing campaigns, including some of Scotland's most memorable and entertaining advertising
  • In November 2010 the business opened its Tennent's Training Academy on-site at Wellpark. This state-of-the-art facility provides high quality industry training that is accessible for the entire industry - not just for Tennent's customers
  • In October 2011, Tennent Caledonian launched a major new beer brand for Scotland - Caledonia Best - made with 100 per cent Scottish barley
  • In March 2012 Scotland's First Minister the Right Honourable Alex Salmond MSP opened a new £4 million bottling line at Wellpark Brewery
  • In April 2012 Tennent Caledonian launched a new premium export lager for the Scottish market: Tennent's Original Export - brewed in Glasgow using the finest natural ingredients.
  • In July 2012 Tennent Caledonian was awarded a series of gold, silver and bronze medals at two of the toughest global beer quality challenges: the Monde Selection in Belgium and the International Beer Challenge. Three of the business's new brands fared well in the competitions, with five medals awarded for Tennent's Original Export (UK market), and Tennent's Scotch Ale / Tennent's Extra (Italian market).
  • This summer three of Tennent Caledonian's flagship products were part of a unique Scotland House showcase for the 2012 Olympic Games. As the eyes of the world turned to London, Tennent's Lager, Caledonia Best and Tennent's Original Export were amongst the very finest food and drink on offer in the city. The Scotland House initiative was hosted by the Scottish Government with partners including Scotland Food & Drink.
  • In September 2012 the Tennent's Original Export outdoor billboard campaign scooped a series of accolades at the Scottish Creative Awards, including the Grand Prix award, 48 or 96 Sheet Poster, Art Direction and the Outdoor Campaign Awards.

SOURCE Tennent's Lager

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Judith Hurwitz is president and CEO of Hurwitz & Associates, a Needham, Mass., research and consulting firm focused on emerging technology, including big data, cognitive computing and governance. She is co-author of the book Cognitive Computing and Big Data Analytics, published in 2015. Her Cloud Expo session, "What Is the Business Imperative for Cognitive Computing?" is scheduled for Wednesday, June 8, at 8:40 a.m. In it, she puts cognitive computing into perspective with its value to the busin...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Cybersecurity is a critical component of software development in many industries including medical devices. However, code is not always written to be robust or secure from the unknown or the unexpected. This gap can make medical devices susceptible to cybersecurity attacks ranging from compromised personal health information to life-sustaining treatment. In his session at @ThingsExpo, Clark Fortney, Software Engineer at Battelle, will discuss how programming oversight using key methods can incre...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...