KINGSTON, ONTARIO -- (Marketwire) -- 11/22/12 -- The Empire Life Insurance Company (Empire Life) has launched a new electronic claims service, making it fast and easy for group insurance customers to submit claims.

Plan members can submit healthcare claims online and be reimbursed within 24 hours. Features include real-time adjudication, coordination of benefits capability, and flexibility for employers to choose from different levels of robust audit controls based on their risk tolerance and benefits philosophy.

"Our new eClaims service gives our group customers choice, convenience and control," says Steve Pong, Senior Vice-President, Group Solutions. "We know how important it is for small and mid size businesses to focus on what matters most - their business. This service will reduce paperwork and free up time for business owners, helping them to do just that."

Smart screens walk group customers' employees through questions only relevant to their claim, and provide help along the way. Receipts do not need to be submitted unless requested, and need to be kept for just one year.

"Our smart, simple solution makes submitting claims a breeze," says Janet Jackson, Vice-President, Group Marketing. "It's intuitive and convenient for employees, which means employers spend less time answering questions and managing paper claim forms."

To learn more about Empire Life eClaims visit http://www.empire.ca/consumer/group-benefits/our-products/en/.

About Empire Life

A subsidiary of E-L Financial Corporation Limited and in business since 1923, Empire Life helps Canadians build wealth and protect their financial security with competitive individual and group life and health insurance, investment and retirement products. The company's vision is to be the leading, independently owned, Canadian financial services company committed to simplicity, being easy to do business with and having a personal touch.

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