Welcome!

Agile Computing Authors: Liz McMillan, LeanTaaS Blog, Kevin Jackson, Yeshim Deniz, Elizabeth White

News Feed Item

Social Media Marketing 2012

 

NEW YORK, Nov. 22, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Social Media Marketing 2012

http://www.reportlinker.com/p01033738/Social-Media-Marketing-2012.html#u...

Executive Summary

Social media marketing (SMM) has continued to gain importance among marketers in recent years, with many companies and brands using social networks to boost their reputation and connect with target audiences. While social media sites present a good base from which to drive brand development, concerns have been voiced by some businesses over the lack of measuring techniques and data analytics presented by social networks regarding paid-for advertisements placed on their sites. In May 2012, motor manufacturer GM revealed that it would be discontinuing its paid-for advertisements on Facebook, principally due to the lack of evidence presented by the social network to show how advertisements translated into revenue. It is likely, however, that social media measurement will become more sophisticated in the future, as social networks look to grow their businesses by attracting advertisers to their sites.Another emerging trend has been the development of mobile marketing platforms for social media sites, with both Facebook and Twitter developing new mobile platforms for potential advertisers. This has been driven by the growing popularity of smartphones within the UK, with a report undertaken by Google and Ipsos suggesting that smartphone ownership was near to reaching the 50% mark in January 2012. Other mobile devices, such as tablet computers — owned by approximately 11% of the UK population, according to figures published by Ofcom — have also continued to gain in popularity, thus presenting further opportunities to marketers to advertise on mobile platforms.Social enterprise solutions are also tipped to become more important in the future, reflected in the expansion of technology firms within this particular area; for example, Microsoft's acquisition of office social network Yammer in June 2012. This trend has been driven by the rising number of people now opting to work remotely, as well as the increasing popularity of conversing via social networks. Social enterprise networks are a development of customer relationship management (CRM) tools, initially used by out-of-house sales representatives to collate data on possible sales leads and appointments. Such services have been developed to incorporate usage by other in-house teams, such as marketing and advertising departments, as well as to boost conversations and collaborative projects in-house.Despite the increasing impetus now put on SMM by agencies, companies and brands alike, there is still much room for growth. The majority of marketing agencies depend on existing staff members to develop their own understanding of SMM, rather than employing a 'digital native' or out-of-house specialist social media firm. The lack of sophisticated social media measurement solutions for assessing the impact and potential revenue generation of a particular advertising campaign is likely to be the main reason behind this. However, figures from The Chartered Institute of Marketing (CIM) suggest that investment in expanding social media activities within marketing agencies is likely to increase over the next few years, with 32% of agencies expecting to invest in social media training, while a quarter (25%) are currently pursuing the recruitment of a 'digital native' in 2012.

Table of Contents

Executive Summary

Introduction

BACKGROUND

DEFINITION

Strategic Overview

MARKET DYNAMICS AND SEGMENTATION

Market Sectors

Total Market Value and Growth

Use of the Internet

COMPETITIVE STRUCTURE

EDUCATING THE MARKET

Books

Conferences and Seminars

Awards

SOCIAL NETWORKING BUSINESS

MARKET FORECASTS

Social Media

BACKGROUND

THE SOCIAL MEDIA LANDSCAPE

Social Networking Sites

Niche Social Networks

Micro-Publication Networks

Aggregators

Blogging Sites

Bookmarking Sites

HOW TO ENGAGE WITH SOCIAL NETWORKS

WIDGETS, ADD-ONS, AFFILIATE ADS AND APPS

Blinkbox London/Instagram App

Starbucks App for Android

ITV Sport/Ladbrokes

Social Networking Tools for Enterprises

BACKGROUND

SOCIAL ENTERPRISE SOLUTIONS - COMPETITOR ANALYSIS

Jive Software

Oracle

Salesforce

SAP

SocialText

CONSUMER RESEARCH

SOCIAL NETWORKING TOOLS FOR MARKETERS

File Name/URL Shortening

Social Media Optimisation Tools

Social Marketing Tools

THE VALUE OF SOCIAL MARKETING

THE TIME FACTOR

Social Brands

INTRODUCTION

TOP BRANDS ENGAGED WITH SOCIAL MEDIA

By Sector

Social Networking Sites by Adoption Rates

WHAT MAKES A BRAND WORK ON SOCIAL MEDIA?

An International Perspective

MARKET DEVELOPMENTS

Use of Social Networking Sites by Region

The Power of Facebook

BUSINESS BEHAVIOUR

Europe

The US

Asia/Pacific

Latin America

Middle East/Africa

PEST Analysis

POLITICAL

Online Privacy: EU Amends Cookie Policy

UK Data Surveillance Laws Could Be Introduced

Plans for Superfast Broadband Network Continue to Be Rolled Out

ECONOMIC

The Value of Social Networks

SOCIAL

Google to Penalise for Over-Optimised SEO

The Social Olympics

TECHNOLOGICAL

The Next Big Thing: Smartphone Advertising Platforms

Industry Dynamics

INTRODUCTION

Jamie Armstrong, Social Media Manager, StormID

Laurence Bresh, Marketing Director, VisitBritain

Thomas Brown, Head of Insight, The Chartered Institute of Marketing

Jordan Stone, Senior Director, We Are Social

Erika Clegg, Founder, Spring

VIRTUAL ROUNDTABLE

With Which Social Networking Site Do You Think Marketing/Public Relations Companies Most Participate With for Business? Any Particular Reason Why?

What Are the Three Main Aims for Businesses/What Can Businesses Hope to Achieve by Engaging with Social Networking Sites?

Do You Integrate Your Company's Website with Social Networking Sites? If So, How?

How Do You Measure the Results/Success of Your Social Networking Efforts? What Are the Challenges Involved in Doing This?

What Percentage of Your Working Day/Marketing Activities Is Spent Interacting on Social Networking Sites?

Do You Believe That Participating in Social Networking Sites For Marketing Has A Clear/Direct Impact on Sales?

What Do You Believe Are the Main Strengths and Weaknesses in Using Social Media Marketing?

Do You Expect Social Media Marketing Activities to Increase/Decrease/Stay the Same Over the Next Months?

Company Profiles

INTRODUCTION

FACEBOOK INC

Company Structure

Profitability

Current and Future Developments

GOOGLE INC

Company Structure

Profitability

Current and Future Developments

LINKEDIN CORP

Company Structure

Profitability

Current and Future Developments

TWITTER

Company Structure

Profitability

Current and Future Developments

The Future

SOCIAL MEDIA MARKETING ACTIVITIES IN THE FUTURE

FUTURE TRENDS

Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Key Note Sources

Key Note Ltd

Key Note Research

The Key Note Range of Reports

To order this report:e-Commerce Industry: Social Media Marketing 2012

Nicolas Bombourg

Reportlinker

Email: [email protected]

US: (805)652-2626

Intl: +1 805-652-2626

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...