Click here to close now.




















Welcome!

Agile Computing Authors: Cloud Best Practices Network, Liz McMillan, Georgiana Comsa, Elizabeth White, Jason Bloomberg

News Feed Item

Social Media Marketing 2012

 

NEW YORK, Nov. 22, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Social Media Marketing 2012

http://www.reportlinker.com/p01033738/Social-Media-Marketing-2012.html#u...

Executive Summary

Social media marketing (SMM) has continued to gain importance among marketers in recent years, with many companies and brands using social networks to boost their reputation and connect with target audiences. While social media sites present a good base from which to drive brand development, concerns have been voiced by some businesses over the lack of measuring techniques and data analytics presented by social networks regarding paid-for advertisements placed on their sites. In May 2012, motor manufacturer GM revealed that it would be discontinuing its paid-for advertisements on Facebook, principally due to the lack of evidence presented by the social network to show how advertisements translated into revenue. It is likely, however, that social media measurement will become more sophisticated in the future, as social networks look to grow their businesses by attracting advertisers to their sites.Another emerging trend has been the development of mobile marketing platforms for social media sites, with both Facebook and Twitter developing new mobile platforms for potential advertisers. This has been driven by the growing popularity of smartphones within the UK, with a report undertaken by Google and Ipsos suggesting that smartphone ownership was near to reaching the 50% mark in January 2012. Other mobile devices, such as tablet computers — owned by approximately 11% of the UK population, according to figures published by Ofcom — have also continued to gain in popularity, thus presenting further opportunities to marketers to advertise on mobile platforms.Social enterprise solutions are also tipped to become more important in the future, reflected in the expansion of technology firms within this particular area; for example, Microsoft's acquisition of office social network Yammer in June 2012. This trend has been driven by the rising number of people now opting to work remotely, as well as the increasing popularity of conversing via social networks. Social enterprise networks are a development of customer relationship management (CRM) tools, initially used by out-of-house sales representatives to collate data on possible sales leads and appointments. Such services have been developed to incorporate usage by other in-house teams, such as marketing and advertising departments, as well as to boost conversations and collaborative projects in-house.Despite the increasing impetus now put on SMM by agencies, companies and brands alike, there is still much room for growth. The majority of marketing agencies depend on existing staff members to develop their own understanding of SMM, rather than employing a 'digital native' or out-of-house specialist social media firm. The lack of sophisticated social media measurement solutions for assessing the impact and potential revenue generation of a particular advertising campaign is likely to be the main reason behind this. However, figures from The Chartered Institute of Marketing (CIM) suggest that investment in expanding social media activities within marketing agencies is likely to increase over the next few years, with 32% of agencies expecting to invest in social media training, while a quarter (25%) are currently pursuing the recruitment of a 'digital native' in 2012.

Table of Contents

Executive Summary

Introduction

BACKGROUND

DEFINITION

Strategic Overview

MARKET DYNAMICS AND SEGMENTATION

Market Sectors

Total Market Value and Growth

Use of the Internet

COMPETITIVE STRUCTURE

EDUCATING THE MARKET

Books

Conferences and Seminars

Awards

SOCIAL NETWORKING BUSINESS

MARKET FORECASTS

Social Media

BACKGROUND

THE SOCIAL MEDIA LANDSCAPE

Social Networking Sites

Niche Social Networks

Micro-Publication Networks

Aggregators

Blogging Sites

Bookmarking Sites

HOW TO ENGAGE WITH SOCIAL NETWORKS

WIDGETS, ADD-ONS, AFFILIATE ADS AND APPS

Blinkbox London/Instagram App

Starbucks App for Android

ITV Sport/Ladbrokes

Social Networking Tools for Enterprises

BACKGROUND

SOCIAL ENTERPRISE SOLUTIONS - COMPETITOR ANALYSIS

Jive Software

Oracle

Salesforce

SAP

SocialText

CONSUMER RESEARCH

SOCIAL NETWORKING TOOLS FOR MARKETERS

File Name/URL Shortening

Social Media Optimisation Tools

Social Marketing Tools

THE VALUE OF SOCIAL MARKETING

THE TIME FACTOR

Social Brands

INTRODUCTION

TOP BRANDS ENGAGED WITH SOCIAL MEDIA

By Sector

Social Networking Sites by Adoption Rates

WHAT MAKES A BRAND WORK ON SOCIAL MEDIA?

An International Perspective

MARKET DEVELOPMENTS

Use of Social Networking Sites by Region

The Power of Facebook

BUSINESS BEHAVIOUR

Europe

The US

Asia/Pacific

Latin America

Middle East/Africa

PEST Analysis

POLITICAL

Online Privacy: EU Amends Cookie Policy

UK Data Surveillance Laws Could Be Introduced

Plans for Superfast Broadband Network Continue to Be Rolled Out

ECONOMIC

The Value of Social Networks

SOCIAL

Google to Penalise for Over-Optimised SEO

The Social Olympics

TECHNOLOGICAL

The Next Big Thing: Smartphone Advertising Platforms

Industry Dynamics

INTRODUCTION

Jamie Armstrong, Social Media Manager, StormID

Laurence Bresh, Marketing Director, VisitBritain

Thomas Brown, Head of Insight, The Chartered Institute of Marketing

Jordan Stone, Senior Director, We Are Social

Erika Clegg, Founder, Spring

VIRTUAL ROUNDTABLE

With Which Social Networking Site Do You Think Marketing/Public Relations Companies Most Participate With for Business? Any Particular Reason Why?

What Are the Three Main Aims for Businesses/What Can Businesses Hope to Achieve by Engaging with Social Networking Sites?

Do You Integrate Your Company's Website with Social Networking Sites? If So, How?

How Do You Measure the Results/Success of Your Social Networking Efforts? What Are the Challenges Involved in Doing This?

What Percentage of Your Working Day/Marketing Activities Is Spent Interacting on Social Networking Sites?

Do You Believe That Participating in Social Networking Sites For Marketing Has A Clear/Direct Impact on Sales?

What Do You Believe Are the Main Strengths and Weaknesses in Using Social Media Marketing?

Do You Expect Social Media Marketing Activities to Increase/Decrease/Stay the Same Over the Next Months?

Company Profiles

INTRODUCTION

FACEBOOK INC

Company Structure

Profitability

Current and Future Developments

GOOGLE INC

Company Structure

Profitability

Current and Future Developments

LINKEDIN CORP

Company Structure

Profitability

Current and Future Developments

TWITTER

Company Structure

Profitability

Current and Future Developments

The Future

SOCIAL MEDIA MARKETING ACTIVITIES IN THE FUTURE

FUTURE TRENDS

Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Key Note Sources

Key Note Ltd

Key Note Research

The Key Note Range of Reports

To order this report:e-Commerce Industry: Social Media Marketing 2012

Nicolas Bombourg

Reportlinker

Email: [email protected]

US: (805)652-2626

Intl: +1 805-652-2626

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of IoT applications and projects. Business operations, IT, and data scientists need advanced analytics t...
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.