Welcome!

Web 2.0 Authors: Carmen Gonzalez, Jim Kaskade, Scott Bampton, Aater Suleman, Pat Romanski

News Feed Item

14.2 million Brits bombarded by SMS spam

A staggering 148.43 million spam texts are received by GB consumers every month, according to AdaptiveMobile, the world leader in mobile security. The YouGov online study of over 1,000 consumers who had received text message spam found that it was rated the most annoying form of spam (41%) ahead of email (36%) and physical junk mail (17%).

“What starts as an annoyance can very quickly turn into fraud,” says Ciaran Bradley, VP Handset Security, AdaptiveMobile. “We’ve seen this happen in America over the last few years and with 60% of the British population having received unsolicited messages, this is becoming an important issue for the mobile ecosystem. If we act now, there is no reason why we cannot get rid of this headache entirely and preserve a channel which is very much trusted by the nation.”

Despite these problems, SMS is still one of the nation’s most trusted ways of communicating. 17% of consumers who would trust a common digital channel ranked SMS as most trusted, second only to email (60%) on an index of trust around receiving messages from an unknown company or individual. However, this trust can often be abused: almost a quarter of those who have received junk SMS messages (22%) have replied ‘opt out’ or ‘stop’ , which tells spammers that phones are active. Unfortunately, almost half (48%) of consumers who have replied to text message spam get more spam, receive unwanted calls or may have money charged to their account.

“Many people will have experienced the irritation of receiving unwanted marketing calls or spam texts,” says Stephen Eckersley, Head of Enforcement at the Information Commissioner’s Office. “Better mobile controls can help to reduce the amount of spam texts an individual receives. We are currently working to identify companies who continue to send out spam in breach of the law and we have the power to issue a monetary penalty of up to £500,000 against the worst offenders.”

In the case of money being taken following an SMS spam scam, the research uncovered that such thefts could go unnoticed for months. According to the research, 14% of respondents would not query discrepancies on their mobile bills with their operator until they reached over £5 per month, which could add up to £20.4m every month, across the population, landing in the pockets of thieves.

“29% of those that have received text spam claim that they would leave their operator if they received between 11 and 30 spam text messages a month. Unfortunately, one in eight of those who get spam at least once a month (16%) are already receiving these levels,” concluded Bradley. “There is clear concern that unless SMS spam is eradicated, operators will experience significant churn. There needs to be a much better way of reporting spam – with only 6% having reported spam to their operator or a consumer forum (2%), some respondents simply don’t know what to do with it (8%). Operators, content aggregators, security providers and regulators need to work together to expose the spammers and share data on the culprits to ensure the problem can be solved once and for all.”

-ends-

Notes to editors:

Total sample size for the YouGov Plc. survey was 2016 adults, of which 1229 had ever received a spam text message. Fieldwork was undertaken between 29th - 31st October 2012. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

  • Figure of 14.2 million Brits who are bombarded by SMS spam represents 49% of respondents who have received mobile spam and receive it once a week or more extrapolated to the total GB adult population (47.75 million according to latest ONS figures)
  • Figure of 148.43 million spam texts received every month calculated from findings showing 48.66% of GB population receive spam every month extrapolated to the total GB adult population - 23.24 million. The amount received every month as a percentage of the total GB population was then added together (10% received one text added to 18% (x2) who received two messages and so on)
  • Figure of 17% who ranked SMS as most trusted is a percentage of those who would trust a common digital channel from the list of Facebook, Twitter, SMS, Email, Instant Messaging (21% of overall respondents)
  • Figure of £20.4m every month, across the GB population, landing in the pockets of thieves represents 15% of the 28.58 million Brits that have received spam (4.07 million) multiplied by £5.01 per month

In response to these findings AdaptiveMobile is launching its Facebook consumer spam reporting app. AdaptiveMobile’s approach is an evolution from traditional spam reporting methods, removing the onus on consumers to remember shortcode numbers, and moving spam reporting into the social media age. Available soon will be the SpamGuard app for Android smartphones, enabling subscribers to report unwanted messages to their network operator from their mobile device in just one click. Operators will also be able to import AdaptiveMobile’s Facebook app to their existing Facebook presence, giving subscribers another easy way of reporting spam. These tools will give operators accurate evidence of threats and the ability to take direct action against them, to help solve the global issue of SMS spam.

About AdaptiveMobile:

AdaptiveMobile is the world leader in mobile security, enabling trusted networks for the world’s largest operator groups and protecting one in six subscribers globally. AdaptiveMobile provides Operators with the most comprehensive network-based security solutions enabling them to protect their consumer and enterprise customers against the growing threat of mobile abuse. www.adaptivemobile.com / @AdaptiveMobile /#GSIMVI

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that TeleStax, the main sponsor of Mobicents, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TeleStax provides Open Source Communications software and services that facilitate the shift from legacy SS7 based IN networks to IP based LTE and IMS networks hosted on private (on-premise), hybrid or public clouds. TeleStax products include Restcomm, JSLEE, SMSC Gateway, USSD Gateway, SS7 Resource Adaptors, SIP Servlets, Rich Multimedia Services, Presence Services/RCS, Diame...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: Samsung recognizes that true, accelerated innovation cannot be driven from one source, but requires a...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and busin...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridsto...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing and Personal Systems Group, will discuss how key attributes of mobile technology – touch input, senso...
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform your business. He will discuss opportunities and challenges ahead for the IoT from a market and tec...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
As a disruptive technology, Web Real-Time Communication (WebRTC), which is an emerging standard of web communications, is redefining how brands and consumers communicate in real time. The on-going narrative around WebRTC has largely been around incorporating video, audio and chat functions to apps. In his session at Internet of @ThingsExpo, Alex Gouaillard, Founder and CTO of Temasys Communications, will look at a fourth element – data channels – and talk about its potential to move WebRTC beyond browsers and into the Internet of Things.