Welcome!

Agile Computing Authors: Liz McMillan, Elizabeth White, Pat Romanski, Mike Raia, PagerDuty Blog

News Feed Item

14.2 million Brits bombarded by SMS spam

A staggering 148.43 million spam texts are received by GB consumers every month, according to AdaptiveMobile, the world leader in mobile security. The YouGov online study of over 1,000 consumers who had received text message spam found that it was rated the most annoying form of spam (41%) ahead of email (36%) and physical junk mail (17%).

“What starts as an annoyance can very quickly turn into fraud,” says Ciaran Bradley, VP Handset Security, AdaptiveMobile. “We’ve seen this happen in America over the last few years and with 60% of the British population having received unsolicited messages, this is becoming an important issue for the mobile ecosystem. If we act now, there is no reason why we cannot get rid of this headache entirely and preserve a channel which is very much trusted by the nation.”

Despite these problems, SMS is still one of the nation’s most trusted ways of communicating. 17% of consumers who would trust a common digital channel ranked SMS as most trusted, second only to email (60%) on an index of trust around receiving messages from an unknown company or individual. However, this trust can often be abused: almost a quarter of those who have received junk SMS messages (22%) have replied ‘opt out’ or ‘stop’ , which tells spammers that phones are active. Unfortunately, almost half (48%) of consumers who have replied to text message spam get more spam, receive unwanted calls or may have money charged to their account.

“Many people will have experienced the irritation of receiving unwanted marketing calls or spam texts,” says Stephen Eckersley, Head of Enforcement at the Information Commissioner’s Office. “Better mobile controls can help to reduce the amount of spam texts an individual receives. We are currently working to identify companies who continue to send out spam in breach of the law and we have the power to issue a monetary penalty of up to £500,000 against the worst offenders.”

In the case of money being taken following an SMS spam scam, the research uncovered that such thefts could go unnoticed for months. According to the research, 14% of respondents would not query discrepancies on their mobile bills with their operator until they reached over £5 per month, which could add up to £20.4m every month, across the population, landing in the pockets of thieves.

“29% of those that have received text spam claim that they would leave their operator if they received between 11 and 30 spam text messages a month. Unfortunately, one in eight of those who get spam at least once a month (16%) are already receiving these levels,” concluded Bradley. “There is clear concern that unless SMS spam is eradicated, operators will experience significant churn. There needs to be a much better way of reporting spam – with only 6% having reported spam to their operator or a consumer forum (2%), some respondents simply don’t know what to do with it (8%). Operators, content aggregators, security providers and regulators need to work together to expose the spammers and share data on the culprits to ensure the problem can be solved once and for all.”

-ends-

Notes to editors:

Total sample size for the YouGov Plc. survey was 2016 adults, of which 1229 had ever received a spam text message. Fieldwork was undertaken between 29th - 31st October 2012. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

  • Figure of 14.2 million Brits who are bombarded by SMS spam represents 49% of respondents who have received mobile spam and receive it once a week or more extrapolated to the total GB adult population (47.75 million according to latest ONS figures)
  • Figure of 148.43 million spam texts received every month calculated from findings showing 48.66% of GB population receive spam every month extrapolated to the total GB adult population - 23.24 million. The amount received every month as a percentage of the total GB population was then added together (10% received one text added to 18% (x2) who received two messages and so on)
  • Figure of 17% who ranked SMS as most trusted is a percentage of those who would trust a common digital channel from the list of Facebook, Twitter, SMS, Email, Instant Messaging (21% of overall respondents)
  • Figure of £20.4m every month, across the GB population, landing in the pockets of thieves represents 15% of the 28.58 million Brits that have received spam (4.07 million) multiplied by £5.01 per month

In response to these findings AdaptiveMobile is launching its Facebook consumer spam reporting app. AdaptiveMobile’s approach is an evolution from traditional spam reporting methods, removing the onus on consumers to remember shortcode numbers, and moving spam reporting into the social media age. Available soon will be the SpamGuard app for Android smartphones, enabling subscribers to report unwanted messages to their network operator from their mobile device in just one click. Operators will also be able to import AdaptiveMobile’s Facebook app to their existing Facebook presence, giving subscribers another easy way of reporting spam. These tools will give operators accurate evidence of threats and the ability to take direct action against them, to help solve the global issue of SMS spam.

About AdaptiveMobile:

AdaptiveMobile is the world leader in mobile security, enabling trusted networks for the world’s largest operator groups and protecting one in six subscribers globally. AdaptiveMobile provides Operators with the most comprehensive network-based security solutions enabling them to protect their consumer and enterprise customers against the growing threat of mobile abuse. www.adaptivemobile.com / @AdaptiveMobile /#GSIMVI

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
SYS-CON Events announced today that CDS Global Cloud, an Infrastructure as a Service provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CDS Global Cloud is an IaaS (Infrastructure as a Service) provider specializing in solutions for e-commerce, internet gaming, online education and other internet applications. With a growing number of data centers and network points around the world, ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.