Welcome!

Agile Computing Authors: Elizabeth White, William Schmarzo, Don MacVittie, APM Blog, Progress Blog

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Microsoft Cloud, Containers Expo Blog, Agile Computing

@CloudExpo: Article

GreenButton Uses Multiple Clouds for Big Compute

The company is targeting financial services, media and entertainment, aerospace, oil and gas, and biotech

The inspiration for GreenButton was the devilishly complicated battle scene in the 2003 movie "The Lord of the Rings" that its founder Scott Houston pulled together in two weeks for director Peter Jackson against all odds. It was accomplished in record time with thousands of servers and little sleep.

Fade to today. The GreenButton start-up claims its newfangled Cloud Fabric is the first server solution to let users - both the enterprise and service providers - deploy, manage and run compute-intensive applications in either private or public clouds or, for that matter, in multiple multi-tenant clouds.

It's talking about what it calls "Big Compute," basically deploying as much supplementary processing power as the cloud can provide. Thousands of cores spun up in 20-30 minutes at a fraction of the usual cost.

An SGI and Compaq veteran, Houston says, "Cloud computing has been focused on running general-type applications with low memory and CPU requirements. We believe the future of cloud computing is to bring the applications that most people have said ‘will never run in the cloud' to the cloud."

He claims to be seeing exceptional growth and adoption of his widgetry among High Performance Computing and technical computing users looking for a highly scalable, robust, cost-effective solution.

The company is targeting financial services, media and entertainment, aerospace, oil and gas, and biotech. It has partnerships with Pixar, SAP and some ISVs.

Enterprises are meant to run Cloud Fabric to manage workloads in their private clouds and then burst to public clouds when needed.

Only approved jobs are sent to the public cloud and only when on-premise capacity is exhausted. The job is matched to the cloud with the right SLA and price. The architecture is designed so the cloud handles failures and transient error conditions. Porting between clouds is supposed to be easy.

Apparently any application that can scale across multiple nodes can make use of GreenButton including highly parallel workloads, Big Data analysis and Message Passing Interface (MPI) applications.

The company says it's currently running rendering, animation, simulation, bioinformatics, audio/video indexing and captioning, geological analysis and Monte Carlo computations.

This Cloud Fabric stuff is also supposed to let service providers integrate and sell the solution to their ISV and enterprise customers.

They can run the platform on their own cloud infrastructure or on a public platform like Amazon, Windows Azure, VMware vCloud or Dell Cloud Services. OpenStack support is in the works. GreenButton was named Microsoft's Global Cloud Partner last year.

According to Dell cloud evangelist Stephen Spector, "GreenButton has earned the reputation as the best provider of HPC and on-demand computing solutions in the business. With Cloud Fabric, we are able to differentiate our cloud offering and drive utilization, giving our customers a proven Software-as-a-Service solution to help them get the most out of the cloud with the least amount of effort. Cutting time-to-market at a fraction of the cost is invaluable to all."

The company also offers a hosted managed service where it runs GreenButton in one or more public clouds for ISVs that don't have their own infrastructure but want to market a cloud-based service that their customers can take advantage of with the push of a button.

The New Zealand cloudbursting start-up is hawking a centralized multi-cloud management toolkit and SDK called GreenButton Mission Control.

It includes a development emulator to enable workloads and commercial features around billing, reporting and chargeback for granular visibility into cloud use and costs. The emulator is used to test and verify application integration prior to cloud deployment.

It also includes data synchronization tools for the cloud called GreenButton CloudSync, a seamless way to migrate data iteratively into the cloud as well as define custom data extraction for integration with other data sources that can automatically synchronize nominated files with the cloud. (Got that?)

Files can be as big as can be sensibly uploaded and downloaded to and from the cloud over the Internet. If they're so big that it's impractical to send them over the Internet, a physical disk can be shipped to the cloud provider to be uploaded or downloaded directly.

Only owners of the files uploaded to GreenButton can access them or the results of their job. After a job runs, GreenButton wipes the data from that compute node before it's allowed to process another job. All communication with GreenButton is secured using SSL so files and jobs can't be intercepted on the wire.

GreenButton services are exposed to clients via Web Services accessible from Windows, Mac OS X and Linux desktops and, in the rare case mobile devices complements of an integrated green button. Ditto desktop applications like Numerix and Deep Exploration. A green button can also be plugged into Office apps.

The GreenButton Q&A says its platform tracks the number of milliseconds that end customers use a third-party application and charges this aggregated time to the user's GreenButton account. It's an hourly rate and includes the compute and storage costs, GreenButton's management fee, and the software license.

Usage reports can be downloaded from Mission Control, with information about usage at the organizational, departmental and individual level. It provides this data as CSV files so they can be imported into Excel or some other financial tool and compared against budgeted numbers. Users can also get an itemized bill to drill down into how individual applications and jobs are tracking against budget.

GreenButton prices its platform-agnostic widgetry by asking would-be users how much time they've got and what they've willing to pay. Figure a company will pay $75,000 along with a $7,500 fee for each app. The integration work should probably take no more than a couple of weeks.

The company is working on angel investments and a $4 million A/B round from a couple of New Zealand VCs. It has offices in Seattle and San Jose along with East Coast ambitions and an unidentified telco account in Europe.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things’). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing? IoT is not about the devices, it’s about the data consumed and generated. The devices are tools, mechanisms, conduits. In his session at Internet of Things at Cloud Expo | DXWor...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.