Welcome!

Web 2.0 Authors: Ram Sonagara, Jnan Dash, Elizabeth White, Liz McMillan, Jason Bloomberg

Related Topics: Cloud Expo, Java, SOA & WOA, .NET, Virtualization, Web 2.0

Cloud Expo: Article

GreenButton Uses Multiple Clouds for Big Compute

The company is targeting financial services, media and entertainment, aerospace, oil and gas, and biotech

The inspiration for GreenButton was the devilishly complicated battle scene in the 2003 movie "The Lord of the Rings" that its founder Scott Houston pulled together in two weeks for director Peter Jackson against all odds. It was accomplished in record time with thousands of servers and little sleep.

Fade to today. The GreenButton start-up claims its newfangled Cloud Fabric is the first server solution to let users - both the enterprise and service providers - deploy, manage and run compute-intensive applications in either private or public clouds or, for that matter, in multiple multi-tenant clouds.

It's talking about what it calls "Big Compute," basically deploying as much supplementary processing power as the cloud can provide. Thousands of cores spun up in 20-30 minutes at a fraction of the usual cost.

An SGI and Compaq veteran, Houston says, "Cloud computing has been focused on running general-type applications with low memory and CPU requirements. We believe the future of cloud computing is to bring the applications that most people have said ‘will never run in the cloud' to the cloud."

He claims to be seeing exceptional growth and adoption of his widgetry among High Performance Computing and technical computing users looking for a highly scalable, robust, cost-effective solution.

The company is targeting financial services, media and entertainment, aerospace, oil and gas, and biotech. It has partnerships with Pixar, SAP and some ISVs.

Enterprises are meant to run Cloud Fabric to manage workloads in their private clouds and then burst to public clouds when needed.

Only approved jobs are sent to the public cloud and only when on-premise capacity is exhausted. The job is matched to the cloud with the right SLA and price. The architecture is designed so the cloud handles failures and transient error conditions. Porting between clouds is supposed to be easy.

Apparently any application that can scale across multiple nodes can make use of GreenButton including highly parallel workloads, Big Data analysis and Message Passing Interface (MPI) applications.

The company says it's currently running rendering, animation, simulation, bioinformatics, audio/video indexing and captioning, geological analysis and Monte Carlo computations.

This Cloud Fabric stuff is also supposed to let service providers integrate and sell the solution to their ISV and enterprise customers.

They can run the platform on their own cloud infrastructure or on a public platform like Amazon, Windows Azure, VMware vCloud or Dell Cloud Services. OpenStack support is in the works. GreenButton was named Microsoft's Global Cloud Partner last year.

According to Dell cloud evangelist Stephen Spector, "GreenButton has earned the reputation as the best provider of HPC and on-demand computing solutions in the business. With Cloud Fabric, we are able to differentiate our cloud offering and drive utilization, giving our customers a proven Software-as-a-Service solution to help them get the most out of the cloud with the least amount of effort. Cutting time-to-market at a fraction of the cost is invaluable to all."

The company also offers a hosted managed service where it runs GreenButton in one or more public clouds for ISVs that don't have their own infrastructure but want to market a cloud-based service that their customers can take advantage of with the push of a button.

The New Zealand cloudbursting start-up is hawking a centralized multi-cloud management toolkit and SDK called GreenButton Mission Control.

It includes a development emulator to enable workloads and commercial features around billing, reporting and chargeback for granular visibility into cloud use and costs. The emulator is used to test and verify application integration prior to cloud deployment.

It also includes data synchronization tools for the cloud called GreenButton CloudSync, a seamless way to migrate data iteratively into the cloud as well as define custom data extraction for integration with other data sources that can automatically synchronize nominated files with the cloud. (Got that?)

Files can be as big as can be sensibly uploaded and downloaded to and from the cloud over the Internet. If they're so big that it's impractical to send them over the Internet, a physical disk can be shipped to the cloud provider to be uploaded or downloaded directly.

Only owners of the files uploaded to GreenButton can access them or the results of their job. After a job runs, GreenButton wipes the data from that compute node before it's allowed to process another job. All communication with GreenButton is secured using SSL so files and jobs can't be intercepted on the wire.

GreenButton services are exposed to clients via Web Services accessible from Windows, Mac OS X and Linux desktops and, in the rare case mobile devices complements of an integrated green button. Ditto desktop applications like Numerix and Deep Exploration. A green button can also be plugged into Office apps.

The GreenButton Q&A says its platform tracks the number of milliseconds that end customers use a third-party application and charges this aggregated time to the user's GreenButton account. It's an hourly rate and includes the compute and storage costs, GreenButton's management fee, and the software license.

Usage reports can be downloaded from Mission Control, with information about usage at the organizational, departmental and individual level. It provides this data as CSV files so they can be imported into Excel or some other financial tool and compared against budgeted numbers. Users can also get an itemized bill to drill down into how individual applications and jobs are tracking against budget.

GreenButton prices its platform-agnostic widgetry by asking would-be users how much time they've got and what they've willing to pay. Figure a company will pay $75,000 along with a $7,500 fee for each app. The integration work should probably take no more than a couple of weeks.

The company is working on angel investments and a $4 million A/B round from a couple of New Zealand VCs. It has offices in Seattle and San Jose along with East Coast ambitions and an unidentified telco account in Europe.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the technology industry and how do they see opportunities for other women in their area of expertise.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
“The age of the Internet of Things is upon us,” stated Thomas Svensson, senior vice-president and general manager EMEA, ThingWorx, “and working with forward-thinking companies, such as Elisa, enables us to deploy our leading technology so that customers can profit from complete, end-to-end solutions.” ThingWorx, a PTC® (Nasdaq: PTC) business and Internet of Things (IoT) platform provider, announced on Monday that Elisa, Finnish provider of mobile and fixed broadband subscriptions, will deploy ThingWorx® platform technology to enable a new Elisa IoT service in Finland and Estonia.
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...