Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, Pat Romanski, Jeev Trika, Yakov Fain

News Feed Item

17th Annual MITX Interactive Awards Honors Best Digital Marketing Work in New England

The Massachusetts Innovation & Technology Exchange (MITX) announced the winners of its 17th annual awards competition, recognizing achievement in web and mobile innovation and emerging marketing applications produced and developed in New England. The awards were presented last night at a crowded show at the Marriott Copley in Boston.

“These extremely talented winners are the best of the best in the digital marketing industry in New England. This year, we saw ingenuity and technology come together like never before to produce innovative marketing strategies and creative,” said MITX president Debi Kleiman. “MITX is so proud to host an awards program that celebrates such high caliber work year after year.”

The 2012 finalists competed in 25 categories, including vertical industries ranging from Consumer Goods to Financial Services. The awards honor web sites, applications, and marketing campaigns that also leverage gaming, mobile, video, and social media from companies active in the Internet business and marketing industries in New England.

The 2012 MITX Interactive Award winners include:

Brand Response Campaign
Olympus: Are You PEN Ready?
mediahub/Mullen for Olympus

Branded Content
DiabetesEducation.com
Cantina for Liberty Medical Supply, Inc. | An Express Scripts Company

Consumer Goods
LensCrafters CompleteLook
SapientNitro for LensCrafters

Corporate Social Responsibility
The Life is good 2011 Festival Campaign
Life is good

Direct Response Campaign
Kaspersky Lab The Dark Knight Rises Sweepstakes
Havas Edge for Kaspersky Lab

eCommerce
NYDJ Fall 2012 Collection Digital Lookbook
Toth + Co. with Onestop for NYDJ

Educational Institution
Andover Walkabout
Genuine Interactive for Andover Phillips Academy

eLearning
Virtual Ventilator
Genuine Interactive for Boston Children's Hospital

Experimental and Innovative
LensCrafters CompleteLook
SapientNitro for LensCrafters

Financial Services and Insurance
Like My Community
Hill Holliday for Liberty Mutual

Games
Red Bull Records- AWOLNATION Megalithic Mayhem
Pod Digital Design for Red Bull Records

Healthcare and Wellness
Good Form Running iPad Application
Almighty for New Balance

Integrated Campaign
Men in Black 3
Hill Holliday for Dunkin' Brands

Mobile
Seaport Square iPad Application
Neoscape, Inc. for Boston Global Investors

Mobile Advertising
What Are You Drinkin' Ice Coffee Flick Game
Hill Holliday for Dunkin' Brands

Nonprofit and Government
Birthright Israel's Mazel 13 Pin & Win Contest
THD for Birthright Israel Foundation

Paid Media Content
Making a Big Bet on Comedy
mediahub/Mullen for JetBlue

Physical Computing and Robotics
Duracell Virtual Stadium
Digitas for Duracell

Professional Services
mullen.com
Mullen

Promotional Content
EF College Break Stories Campaign
EF College Break, a division of EF Education First

Social Content
LensCrafters How You See It
SapientNitro for LensCrafters

Social Engagement
Call Someone Who Cares
Mullen for U.S. Cellular

Sports
Light You Up
Mullen for Adidas

Technology
GoMo
Mullen and Google

Travel, Entertainment and Leisure
Get Away With It
Mullen for JetBlue

Best Creative
Unreal. Candy Unjunked.
Genuine Interactive for Unreal Food, Inc.

Best Engagement
Get Away With It
Mullen for JetBlue

Best Use of Technology
LensCrafters CompleteLook
SapientNitro for LensCrafters

Best User Experience
Unreal. Candy Unjunked.
Genuine Interactive for Unreal Food, Inc.

Best of Show
LensCrafters CompleteLook
SapientNitro for LensCrafters

Digital Marketer of the Year
Fidelity

The 2012 MITX Interactive Awards are sponsored by: Platinum Sponsor PWC; Gold Sponsors Bingham, Miller Systems; Silver Sponsors Genuine Interactive, SapientNitro, ShareThis, The Atom Group, and Vitamin T.

For additional information, please visit the MITX Interactive Awards website.

About MITX

Established in 1996, the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creators of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
Korean Broadcasting System (KBS) will feature the upcoming 18th Cloud Expo | @ThingsExpo in a New York news documentary about the "New IT for the Future." The documentary will cover how big companies are transmitting or adopting the new IT for the future and will be filmed on the expo floor between June 7-June 9, 2016, at the Javits Center in New York City, New York. KBS has long been a leader in the development of the broadcasting culture of Korea. As the key public service broadcaster of Korea...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...