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LeapPad 2™ Scores High Marks In Toy Industry Winning Nearly Two Dozen Awards Worldwide

Kids, parents, retailers and industry veterans acknowledge LeapPad2™ as the "must-have" kid's tablet of 2012

EMERYVILLE, Calif., Nov. 21, 2012 /PRNewswire/ --LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced LeapPad2 was the most recognized kid's tablet of the year leading into the all-important holiday season. LeapPad2 was selected as a top toy by more kid, parenting and industry experts and retailers than any other kid's tablet, receiving 20 awards from prestigious U.S. organizations including the Dr. Toy, Oppenheim Toy Portfolio, Parents' Choice Foundation and Time to Play, among many more, and key awards in the UK and Canada.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

LeapPad2 continues to win multiple industry awards and top major retailer lists, and be recognized as the must-have quality educational tablet that offers best-in-class learning. Consumer reviews on top e-commerce sites rate LeapPad2 4.5 stars and feedback on social sites including Facebook tout LeapPad2 as a breakthrough tablet for kids.

"LeapPad2 is an exceptional kid's tablet and we are very proud of the positive recognition it has received around the world," said John Barbour, chief executive officer at LeapFrog. "Last year we launched LeapPad1, the hottest kid's product of the year and most sought-after toy during the holidays, and we are doing it again this year with LeapPad2. With hours of learning fun for kids and a library filled with top-quality educational entertainment designed and approved by our team of educational experts, kids, parents, educators and industry veterans all agree that LeapPad2 is the best educational product to hit the market this year."

Since launching in August, LeapPad2 has been in high-demand and has proven to be one of the hottest products for kids this year.

U.S. awards for LeapPad2 include:

  • "10 Best Children's Software/Hi Tech," Dr. Toy
  • "100 Best Children's Products," Dr. Toy
  • "Gold Winner," National Parenting Publication Awards
  • "Platinum Award," Oppenheim Toy Portfolio
  • "Preschool Toy of the Year," Parents Magazine
  • "Recommended Award," Parents' Choice Foundation

LeapPad2 has topped respected industry lists including Time to Play's "Most Wanted" holiday list and The Toy Insider's "Hot 20" list. Both predict the most in-demand toys for the 2012 holiday season. LeapPad2 was also named on all major retailer holiday lists such as Toys"R"Us' "Fabulous 15," Walmart's "Top 20," Kmart's "Fab 15" and Amazon's Holiday Toy List.

LeapPad2's prestige spans the globe and is highly regarded internationally. The U.K. Toy Retailers Association included the learning tablet on its highly acclaimed "Dream Dozen" toy list.

LeapPad2's international recognition:

  • "Best Bet Awards," Canadian Toy Testing Council (Canada)
  • "Bronze Award for Best Electronic Toy," Independent Toy Awards (UK)
  • "Overall Winner and Electronic Toy," Mums Choice Awards (UK)
  • "Gold Award Electronic Toys and New Technology," Practical Preschool Awards  (UK)
  • "Overall Winner for Electronic Toy," Rainbow Awards  (UK)
  • "Overall Winner for Best Electronic Toy," Toy Talk  (UK)

About LeapPad2
LeapPad2 offers kids more engaging learning experiences than ever before. New features include front-and-back cameras and video recorders, a faster LF 2000 processor and double the on-board memory (4GB), all wrapped in a high-tech styled kid-tough tablet design. LeapPad2 also has improved battery life and is compatible with a recharger pack, available separately.

About the LeapFrog Learning Library
LeapPad2 has an extensive library of hundreds of games, eBooks, videos, music and more that are carefully designed and approved by LeapFrog's highly experienced team of educational experts. These include a combination of LeapFrog's top quality educational entertainment and engaging content from the biggest names in children's entertainment. LeapFrog's own learning content is grounded in the latest research and draws on a comprehensive curriculum that covers more than 2,500 skills across 100 skill categories.

LeapPad2 is sold at MSRP $99.99. It is recommended for children 3 to 9 years. Downloadable apps are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. LeapPad2 is now available at leapfrog.com, online and at major retailers in the U.S., Canada, UK and Ireland, and in other select other countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later this year. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad2. For more information on LeapPad2, visit www.leapfrog.com/leappad2.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.  


Monica Ma

LeapFrog PR


[email protected]

Kathryn Green

LeapFrog PR


[email protected]

SOURCE LeapFrog Enterprises, Inc.

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