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By Business Wire |
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November 20, 2012 07:00 PM EST |
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SocialVibe,
the pioneer in engagement
advertising, today announced that it has partnered with the Ad
Council and United Way to launch an online
campaign in support of Hurricane Sandy victims.
As part of a nationwide initiative to galvanize Americans to contribute
to the recovery, SocialVibe is leveraging its partnerships with premium
online publishers including Pandora, World Golf Tour and Ovation to
reach out to its 101 million U.S. audience as part of the effort.
SocialVibe is using its engagement platform to bring awareness to
Sandy’s disaster and encourage Americans to help United Way by making a
donation. The company has developed an interactive engagement ad unit,
which displays a PSA that reinforces the power of a monetary donation
and emphasizes the difference even a small donation can make. A poll
question featured within the unit also inspires users to think about why
they want to contribute, followed by information about United Way’s
Hurricane Sandy Recovery Fund and a click through that links them
directly to the donation page.
The PSA was created using communications materials provided in a new
online toolkit developed by a disaster relief coalition that includes
the Center for International Disaster Information, the U.S. Agency for
International Development, The UPS Foundation, the National Voluntary
Organizations Active in Disaster and InterAction. The toolkit was
created to help organizations like United Way develop consistent
messages that can be used in times of crisis to communicate to Americans
that the most impactful contribution that they can make to ongoing
relief and recovery efforts is a monetary donation to the organization
of their choice.
To date, SocialVibe’s web-based campaign has resulted in thousands of
visits to the webpage for the United
Way’s Hurricane Sandy Recovery Fund. SocialVibe plans to run the
online campaign until November 28, 2012.
Hurricane Sandy severely affected portions of the Caribbean and
Mid-Atlantic and Northeastern U.S., where it impacted at least 24 states
from Florida to New England, with particularly severe damage in New
Jersey and New York. Its storm surge hit New York City on October 29,
2012, flooding streets, tunnels and subway lines and cutting power in
and around the city. Officials estimate that 209 people were killed
along the path of the storm, including 100 people in the U.S. Early
damage estimates from the storm have topped $20 billion, with
preliminary estimates of losses that include business interruption
surpassing $50 billion--making it the second-costliest Atlantic
hurricane behind only Hurricane Katrina. The storm left millions without
power and thousands of people homeless. SocialVibe’s own New York
offices were shut down for more than a week following the storm.
“SocialVibe is honored to be working with the Ad Council, United Way and
our publisher partners in this worthy cause to support the victims of
Hurricane Sandy,” said Todd Tappin, chief executive officer of
SocialVibe. “Many of our fellow citizens have experienced profound loss
as a result of this disaster and we hope this campaign will make it
easier for those wishing to donate.”
Many of SocialVibe’s premium publisher partners waived their fees in
support of this effort including World Golf Tour and Ovation.
“World Golf Tour is happy to provide an easy way for our online
community of over five million players to help out United Way and
victims of Hurricane Sandy,” said YuChiang Cheng, founder and chief
executive officer of World Golf Tour.
SocialVibe combines the power of an extensive network of premium online
and mobile partners, a large, 750x500 rich media ad unit and innovative
new placements such as value exchange and interstitials to deliver
proven results for brands and marketers. This combination is one of the
most powerful in digital advertising, driving industry leading results
such as five to 10 times the engagement of display, 60 seconds time
spent, 80 percent-plus completion rates and more than 15 percent lift in
key brand metrics such as consideration and purchase intent.
About SocialVibe
SocialVibe is a next-gen digital ad-tech company that powers engagement
advertising for some of the world’s top brands. In today’s online
landscape where consumer attention is hard to capture, SocialVibe’s
interactive ads deliver better results through deeper engagement by
delivering an improved consumer experience and more powerful brand
interaction. As a pioneer and recognized leader in engagement marketing,
SocialVibe enables advertisers to reach consumers where they are most
passionately engaged across the web and mobile, including social, social
gaming, content, music, video, Wi-Fi, travel and sports. SocialVibe is
based in Los Angeles, California with offices in New York, Chicago and
London. For more information, visit socialvibe.com
or check out twitter.com/socialvibe.

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