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Agency's Use of Digital Tools Ranked Among Continent's Best

EDMONTON, ALBERTA -- (Marketwire) -- 11/20/12 -- Edmonton Economic Development Corporation (EEDC) has been benchmarked as among the best in North America for its use of digital marketing tools to enhance economic development initiatives.

Montreal-based Intelegia's Canadian American Cities Online Marketing Index singled out EEDC's labour attraction campaign last summer to recruit skilled trades workers to alleviate Alberta's labour crunch as well as to communicate to potential workers about northern Alberta's quality of life.

"This recognition is the third consecutive year that EEDC's online engagement has appeared in Intelegia's rankings," says Jenifer Christenson, executive director of external relations at EEDC. Intelegia's index, which studies how well economic development agencies are marketing their regions online for investment attraction, surveyed North America's 40 largest metropolitan cities. "Having a digital presence is a key tool for organizations like ours to engage and share stories with our audiences."

Other top-ranked cities included Chicago, Halifax, Houston, New York City, London and Ottawa.

Visit Edmonton.com for more information on EEDC, or follow us on Twitter and like us on Facebook.

Edmonton Economic Development Corporation (EEDC) provides leadership in economic development, markets Edmonton as a must-see destination, manages the Shaw Conference Centre and Edmonton Research Park, and acts as a stakeholder in TEC Edmonton, a joint venture with the University of Alberta. For more information, visit www.edmonton.com Learn more about Edmonton through the stories of people who've experienced it at www.edmontonstories.ca

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