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Agile Computing Authors: Xenia von Wedel, Sanjay Zalavadia, Elizabeth White, Liz McMillan, Dana Gardner

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Kandessa Launches Quick Serve Leader Digital for Top QSR Management, Expands Co-Branding for Marketers

BOSTON, MA -- (Marketwire) -- 11/20/12 -- The publisher of quick-service restaurant news trends and insights via Quick Serve Leader and Chain Pulse magazines said it will launch a new digital edition for its 4,000 recurring readers, Quick Serve Leader Digital. As an extension of the popular online version of Quick Serve Leader, foodservice publisher Kandessa Media will launch bi-monthly digital issues starting with the December "Global Influences and Online Ordering" issue next month."

Through its new digital news and insights program, Kandessa Media is strengthening its digital information services already launched this quarter for QSR (Quick-Serve Restaurant) C-suite execs, franchisees, operators and their managers, through Chain Pulse magazine.

Readers of the digital version of Quick Serve Leader will be able to view it online and on mobile devices (January), and can print, bookmark and download digital articles.

Information on the first three issues was released as follows:

  • December - Global Influences and Online Ordering (People Development insert)
  • February - Pizza Trends and Franchising, Using Technology to Boost QSR Sales
  • April - Burger Trends and Loyalty Marketing

"Kandessa's digital push for its QSR news and insights gives readers the flexibility of viewing it at their own pace and convenience," says Rick Zambrano, managing publisher. "Given the restaurant industry's desire for a fresh perspective and new choice in QSR business intelligence, we're proud to bring these products to top-level management in the segment."

New Ad Programs

The integrated marketing program allows cut-above advertisers and marketers to chain and independent quick-serve restaurateurs to launch a single campaign across all online and digital issues.

Through its Channels Program, advertisers can place direct response and embedded video ads in the digital issues.

Growth of a 'Fresh' Choice in QSR Business Intelligence

Focusing its content and expertise on the Northeast Corridor, Quick Serve Leader's 4,000 unique monthly reader reach already makes it the second-most read online resource for innovation topics in menu, marketing, tech and operations for top-level fast food and fast casual management, when measured by U.S. market readership.

Readers can immediately pre-subscribe to the digital edition through the Quick Serve Leader website here.

Follow Kandessa's innovation news for QSR management on Twitter at @ChainPulse and @Quicksrv_Leader, or on LinkedIn.

HOW TO ADVERTISE

For Quick Serve Leader and Chain Pulse Ad Opportunities Kit, please go to slideshare.net: http://www.slideshare.net/kandessamedia/will-kandessa-media-marketing-opportunities-10

More information can be obtained at http://quickserveleader.com/myqsrad or by emailing advertise at kandessa.com.

HOW TO SUBSCRIBE

To become a subscriber of Quick Serve Leader Digital, simply register by clicking here.

To register for digital Chain Pulse magazine or to access a sample, go to digital.chainpulse.com.

ABOUT KANDESSA MEDIA

Kandessa Media was founded by a restaurant professional, for restaurant professionals, to inform and inspire industry peers with inside-the-industry news and insights. Content is geared toward chain restaurant C-suite executives, and independent restaurateurs and their managers. A product of the industry, since 2009 Kandessa has provided news, commentary on best practices, and insights into emerging trends.

Our foodservice publications bring a fresh and focused intelligence on restaurants to the people who lead them:

For the ever-changing quick-serve segment, the webzine Quick Serve Leader brings specialized content from an insider's angle to quick-serve restaurant (QSR) leaders that include chain executives, franchisees and independent owners.

Eatery Pulse Magazine combines regional news, trend-based insights, and business intelligence on best practices for restaurant management reported from an inside-the-industry angle. The digital, bilingual foodservice magazine is available through an annual subscription.

Chain Pulse is an interactive, digital, flip-style magazine for C-suite QSR execs, operators and franchisees, and is available through annual subscriptions from Kandessa.

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Rick Zambrano
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