Agile Computing Authors: Elizabeth White, John Mertic, Pat Romanski, Carmen Gonzalez, Liz McMillan

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Ebates: Clothes & Vacations Beat Electronics as Top Holiday Gifts for Adults

Ebates.com, the pioneer and leader in online cash back shopping, today announced findings from its Ebates 2012 Holiday Wish List Survey. The national survey of more than two-thousand adults conducted online on its behalf by Harris Interactive in November 2012 discovered that clothing was the number one most-wanted gift this holiday (33%), followed by a vacation (28%). Rounding out the top ten most-wanted gifts by adults are: Laptop (20%), Tablet (18%), Android/iPhone Smartphone (17%), Jewelry (17%), Homemade Gift (16%), Spa Day (16%), Tickets to a sporting event (13%) and latest E-reader (8%).

When it comes to the top gift choices, answers vary by gender:

  • More women want clothes versus men (38% versus 28%)
  • More men want tickets to a sporting event (18% versus 9%)
  • More women want E-readers like the Kindle or Nook (10% versus 5%)
  • 5% of men did say they would like a spa day (versus 26% of women)

While parents may not rate electronics as their top gift choices, they are certainly in tune with what their kids want for a holiday gift. When asked what they thought their kids under the age of 18 would most want for a holiday gift, they answered:

  • Latest Android or iPhone (15%); while 21% of 8-18 year olds said this in the complimentary youth 2012 Holiday Wish List Survey.
  • Latest Tablet or mini tablet (15%); while 14% of youth said this
  • Clothes (10%); while 11% of youth said this

The Ebates Holiday Wish List for 2012 also found more than three quarters of adults plan to shop online this year (78%). Most of those shoppers (85%) are indeed going to look for deals like cash back, free shipping, and coupon codes.

The top ways to save money when shopping online, include:

  • Use free shipping offers – 70%
  • Use coupon codes – 61%
  • Shop on discount days – 49%
  • Stack or “bundle” Coupons – 21%
  • Use a cash back site – 21%
  • Use reviews or blogs for advice – 21%
  • Look for double reward days – 17%
  • Subscribe to an online coupon service – 12%
  • Take advantage of student discounts - 7%

“We know most shoppers are going to spend their money wisely this year, either on a gift for themselves or for a loved one,” added Johnson. “With a majority of adults shopping online to save time and money this holiday season, Ebates is offering the smartest way to shop with great deals including double cash back and free shipping at hundreds of stores.”

The Ebates Black Friday and Cyber Monday promotions run through November 26th.

To download or share the accompanying 2012 Holiday Wish List infographic, please visit: http://www.ebates.com/hottest-gifts-infographic.htm

Survey Methodology

The adult survey was conducted online within the United States by Harris Interactive on behalf of Ebates from November 5-7 among 2,059 adults ages 18 and older. The youth survey was conducted online within the United States by Harris Interactive on behalf of Ebates from October 17-24, 2012 among 1,121 8-18 year olds. These online surveys are not based on probability samples and therefore no estimates of theoretical sampling error can be calculated.

For complete survey methodology, including raw data and weighting variables, please contact Deanna Siste at Grayling Connecting Point at [email protected].

About Ebates®

Over 1,500 online stores have joined the roster of retailers that offer cash back, special deals, including free shipping, and over 5000 coupons to members of Ebates.com. The free membership allows consumers to shop online at their favorite retailers while earning back a percentage of every purchase via a "Big Fat Check" or PayPal payment. From niceties to necessities, members of Ebates benefit save with discounts and cash back at top-name merchants for everything from furniture to fashion and appliances to airfare. Shopping with Ebates is hassle-free: no rebate forms to fill out and no points or miles to redeem – just straightforward savings plus cash back. Ebates supports a strong community of 12 million savvy shoppers across the country and around the world. Please follow us on Twitter @Ebates and “Like” us on Facebook at www.facebook.com/ebatesshopping. To learn more visit www.ebates.com.

About Performance Marketing Brands

Performance Marketing Brands (PMB) owns and operates the world's most rewarding shopping programs. Through its family of distinct websites and reward programs, PMB users can get a great deal and earn cash back every time they shop. PMB owns and operates: Ebates.com, the leader in online cash back shopping; Ebates.ca, the number one choice for Canadians who love to shop and save online; FatWallet.com, the preferred online resource for savvy consumers; AnyCoupons.com, the one-stop shop for any coupon available online; and OneReceipt, the solution to manage all your receipts in one place. In 2012, shoppers are expected to spend over $1.5 billion through PMB's websites and shopping programs. To learn more, visit www.performancemarketingbrands.com.

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