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Lancement international: Nouveau packaging pour la gamme d'Appellations Françaises signée Barton & Guestier

BORDEAUX, France, November 20, 2012 /PRNewswire/ --

Barton & Guestier: Le passeport pour découvrir les grandes appellations françaises

Barton & Guestier a le plaisir de vous présenter le nouveau design de sa principale gamme d'appellations françaises, qui regroupe sous une même signature 19 appellations* en provenance de 6 grandes régions de production.

Pour accéder au Multimedia News Release, veuillez cliquer sur le lien:

http://www.multivu.com/mnr/58630-barton-guestier

Le nouveau packaging est une véritable invitation au voyage en France, l'occasion unique de découvrir et de mieux comprendre les grandes régions de production et leurs appellations.

L'étiquette présente de manière simple les appellations, les régions et les cépages et donne également des informations sur le goût du vin, autant d'éléments informatifs pour les consommateurs.

Les appellations plus prestigieuses reprennent des symboles régionaux, représentatifs de la culture et de l'héritage de chaque terroir.

La forme unique de l'étiquette, la signature Barton & Guestier (sur l'étiquette et la capsule), et la reprise du timbre rouge B&G passeport sur l'ensemble des appellations offrent à cette gamme un impact exceptionnel en linéaire.

Les contres étiquettes fournissent des informations claires et détaillées grâce notamment au QR code qui permet l'accès en un clic à la fiche technique du produit, au site internet et la page Facebook de Barton & Guestier.

Les appellations classiques sont proposées en bouteilles bordelaises et bourguignonnes allégées et les appellations plus prestigieuses en bouteilles spécifiques, coniques ou régionales.

Tous les vins portent la même capsule or marquée B&G Barton & Guestier pour une identification rapide en linéaire.

Le nouveau packaging remplace la gamme Barton & Guestier Gold Labels.

Tous les vins restent vinifiés et élaborés par l'équipe des oenologues de Barton & Guestier. Laurent Prada : « Proposer une gamme de vins issus des principaux vignobles de France est un véritable challenge. Cela impose la sélection de vins qui respectent la typicité de chaque appellation. Cette sélection permet de garantir aux consommateurs une réelle expérience des terroirs qu'ils découvrent. Cette démarche est possible grâce aux partenariats que nous avons établis avec les vignerons dans chacune des régions.

Plus encore que la technologie, c'est la relation humaine qui permet de proposer les meilleures qualités.»

Le lancement de cette gamme s'accompagne d'actions de promotions auprès des professionnels et des consommateurs avec des sacs isothermes, des drop-stops sur collerettes, des étuis cadeaux, et un véritable passeport informatif, l'ensemble personnalisé B&G !

Contact presse:
Philippe Marion - Barton & Guestier
Phone: +33(0)5-56-95-48-00 - e-mail: [email protected]



Video: http://www.multivu.com/mnr/58630-barton-guestier

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