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Agile Computing Authors: Samuel Scott, Cloud Best Practices Network, Liz McMillan, Georgiana Comsa, Jason Bloomberg

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Il gruppo retail e di servizi finanziari leader in Sud Africa sceglie le soluzioni CoreMedia per favorire il coinvolgimento online dei clienti

AMBURGO, Germania e LONDRA, November 20, 2012 /PRNewswire/ --

JD Group ha in programma l'integrazione di CoreMedia CMS e CoreMedia LiveContext con SAP® Web Channel Experience Management per garantire al cliente un'esperienza multicanale completa

CoreMedia, azienda leader per il Web Content Management (WCM), ha annunciato in data odierna che JD Group, uno dei principali retailer e fornitori di servizi finanziari in Sud Africa, ha scelto CoreMedia CMS e CoreMedia LiveContext per ottimizzare i propri canali online di coinvolgimento dei clienti e sfruttare l'applicazione SAP® Web Channel Experience Management. Le soluzioni mobile stanno diventando sempre più il canale di accesso online preferito da molti clienti in Sud Africa e JD Group sarà in grado di fornire ai propri clienti esperienze online sensibili al contesto su qualsiasi canale o punto di contatto.

La scelta si basa sulla solida partnership tra CoreMedia e SAP, e sottolinea la forza della soluzione di marketing contestuale CoreMedia LiveContext utilizzata in combinazione con SAP Web Channel Experience Management 2.0. L'implementazione del progetto per il JD Group è gestita da CoreMedia in collaborazione con Ctrlroom, società di consulenza leader in Sud Africa per la fornitura di servizi di e-commerce e di strategia digitale online. Le efficaci funzionalità di CoreMedia per il coinvolgimento dei clienti permetteranno di arricchire l'esperienza online generale offerta ai clienti dalle aziende appartenenti al JD Group, in particolare attraverso canali fondamentali come quelli mobile e social, garantendo un coinvolgimento maggiore, più vendite e anche una maggiore fidelizzazione della clientela.

"L'iniziativa 'Art of Service" riguarda l'intero JD Group e ha l'obiettivo di fornire un'esperienza positiva per il cliente, sia all'interno dei nostri punti vendita sia online, attraverso una gamma crescente di canali," ha commentato Andrew Murray, Chief Information Officer del JD Group. "La nostra capacità di anticipare e riconoscere le esigenze dei nostri clienti come anche di soddisfare le loro aspettative riveste un'importanza fondamentale per questa iniziativa. Per il JD Group è essenziale avere una presenza online di rilievo ed eravamo consapevoli di avere bisogno di una soluzione per la gestione dei contenuti in grado di aggiungere un valore reale alle nostre attuali soluzioni SAP".

"Dopo la recente implementazione a livello di gruppo dell'applicazione SAP ERP per potenziare le nostre operazioni critiche di back-office, è risultato essenziale che qualsiasi soluzione si integrasse con SAP Web Channel Experience Management," ha aggiunto Murray. "CoreMedia CMS e CoreMedia LiveContext non hanno solo dimostrato di soddisfare questi requisiti, bensì si sono rivelati altamente personalizzabili e di facile utilizzo da parte dei nostri team commerciali e di marketing. L'utilizzo delle soluzioni CoreMedia per gestire e fornire efficacemente le nostre risorse multiple di contenuti in maniera contestuale contribuirà anche ad aumentare la presenza online del JD Group e le entrate da e-commerce per il retail di arredamento e i servizi finanziari, offrendo allo stesso tempo un coinvolgimento del cliente notevolmente migliorato."

Il primo grande progetto di JD Group basato su CoreMedia sarà un sito di servizi finanziari online caratterizzato da un'applicazione integrata per il finanziamento, che collega direttamente con l'implementazione dell'applicazione SAP Customer Relationship Management (SAP CRM). Anche la rapidità di implementazione ha rappresentato un fattore chiave per la decisione del JD Group e la conseguente scelta di CoreMedia, considerando che sono necessarie settimane piuttosto che mesi per lo sviluppo, la verifica e l'implementazione del sito. Il progetto sarà quindi lanciato attraverso i marchi multipli del JD Group, con caratteristiche Web che comprenderanno CoreMedia CMS e/o CoreMedia LiveContext con SAP Web Channel Experience Management.

"Siamo lieti che il JD Group abbia scelto il nostro CoreMedia CMS e CoreMedia LiveContext per la gestione dei contenuti e il marketing contestuale del suo principale progetto di e-commerce multi-brand basato sulla soluzione SAP," ha aggiunto il CEO di CoreMedia, Gerrit Kold. "I nostri strumenti editoriali altamente efficaci ma pur sempre facili da utilizzare si integrano perfettamente con SAP Web Channel Experience Management, consentendo agli utenti aziendali del JD group di accedere istantaneamente ai contenuti e pubblicarli online, indipendentemente dai canali o dai punti di contatto interessati. La soluzione CoreMedia CMS, con il suo software SAP certificato per l'integrazione con SAP NetWeaver®, conferma la nostra capacità di soddisfare i livelli più elevati di standard tecnici e di interoperabilità per i clienti importanti come il JD Group."

CoreMedia collabora con SAP per contribuire ad incrementare la fornitura di informazioni Web contestuali di fondamentale importanza per le aziende come il JD Group. CoreMedia Live Context permette alle organizzazioni che utilizzano SAP Web Channel Experience Management di supportare qualsiasi aspetto dell'esperienza dei clienti con numerose informazioni contestuali unificate su qualsiasi canale online. SAP Web Channel Experience Management 2.0 fornisce una gamma completa di funzioni di e-marketing. e-commerce e e-service per la realizzazione e l'utilizzo dei negozi online come canale redditizio di vendita, servizi e interazioni.

Informazioni su JD Group

JD Group opera in Sud Africa come finanziaria leader diversificata per servizi finanziari di consumo di massa, retailer differenziato di arredamento, elettrodomestici, elettronica di consumo, home entertainment, automazione per l'ufficio e forniture nel settore edilizio, e anche come retailer diversificato di veicoli a motore, pezzi di ricambio e servizi di manutenzione. Le sei divisioni commerciali del gruppo servono i propri mercati di riferimento attraverso una rete di canali multi-brand che rappresentano 12 marchi retail, suddivisi tra 1.143 punti vendita retail e 84 concessionarie di autoveicoli nella regione. Per maggiori informazioni, visitate il sito http://www.jdgroup.co.za

Informazioni su Ctrlroom

Con sede vicino a Durban, in Sud Africa, Ctrloom lavora con le organizzazioni per aumentare le loro percentuali di conversione online e sviluppare strategie digitali coerenti per incrementare le loro attività di marketing ATL (above-the-line). L'azienda riunisce tutte le discipline principali dell'abilitazione Web, compresa l'esperienza degli utenti, la consulenza e l'integrazione e-commerce, la gestione dei contenuti, l'ottimizzazione sui motori di ricerca, i servizi di Web analytics e social media marketing, che contribuiscono a fornire percentuali di conversione ottimizzati. http://www.ctrlroom.co

Informazioni su CoreMedia

CoreMedia è fornitore leader del software Web Content Management (WCM) alle organizzazioni che hanno la necessità di garantire ai propri clienti un'esperienza online coinvolgente e guidata dal contesto, indipendentemente dal canale o dal punto di contatto utilizzato. La suite WCM dell'azienda offre un valore commerciale unico tramite l'integrazione perfetta delle risorse digitali e di social media, aumentando la produttività editoriale e accelerando il tempo di immissione sul mercato in ambienti complessi. Di conseguenza, le aziende sono in grado di attuare le proprie strategie online in modo più efficace per coinvolgere gli utenti, creare la fidelizzazione dei clienti e produrre infine maggiori entrate e redditività.

Fondata nel 1996, CoreMedia ha sede ad Amburgo, Germania, con uffici a San Francisco, Londra e Singapore. I clienti di CoreMedia comprendono marchi globali come American Association of Medical Colleges (AAMC), Australian Broadcasting Corporation (ABC), Bertelsmann, BILD, CLAAS, Continental, EPCOS, Deutsche Telekom, Internet Broadcasting, O2, e Singapore Press Holdings.

http://www.coremedia.com

SAP, SAP NetWeaver e tutti i loghi SAP sono marchi o marchi registrati di SAP AG in Germania e in diversi altri paesi.

Tutti gli altri nomi dei prodotti e servizi a cui si è fatto riferimento sono marchi delle rispettive aziende.

Cheryl Billson
CoreMedia PR Team
+44(0)7791-720460
[email protected]


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