Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, John Basso, Pat Romanski, Kevin Benedict

News Feed Item

CORRECTING and REPLACING PBS KIDS Survey Finds Top Holiday Gifts Are Downloadable This Season

Please replace the release with the following corrected version due to multiple revisions.

The corrected release reads:

PBS KIDS SURVEY FINDS TOP HOLIDAY GIFTS ARE DOWNLOADABLE THIS SEASON

More Parents Plan to Give Downloadable Apps and Games; PBS KIDS Offers Tips to Help Parents Choose the Best Apps for Kids

In its annual holiday survey of parents of 2 to 10-year-olds, PBS KIDS found that the leading trend in gifts for kids this year will be downloadable such as apps, games, e-books and digital music. Fifty-eight percent (58%) of parents reported that they will “most likely” or “definitely” be purchasing downloadable gifts this season. Of these parents, almost all (95%) plan to spend more or the same as last year on downloads.

Since eighty-six percent of parents report that their kids already have access to a computer, smartphone, or tablet, the focus this year is less on giving new devices and more on the downloadable items that will keep these gadgets fresh and exciting. Parents are gifting downloadables in two primary ways – by selecting and pre-loading apps and games onto devices for their kids (74%) and with gift cards that enable the purchase of downloads (57%).

“As parents plan to give children downloadable gifts this holiday season, it is important to remember that content is key,” said Lesli Rotenberg, Senior Vice President, Children’s Media, PBS. “Tablet and mobile devices can provide learning opportunities when they are loaded with curriculum-based apps and games that are both fun and educational, but it can be overwhelming for parents to determine which apps are the right apps for their kids. At PBS, we recognize the trust that parents place in us to help them make the right media choices for their children.”

This holiday season, PBS is offering the following tips to help parents navigate successful selection and use of downloadable gifts:

  1. Keep it Fresh: A good app is the perfect combination of education and entertainment, and should be appropriate for your child’s age and stage of development. Kids are most engaged when the features in an app address as many senses as possible and when these features offer variations on a theme, and are not too repetitive. Keep in mind your child’s age and skill set and choose games that present the right amount of challenge without becoming frustrating.
  2. Safety First: Parenting today includes teaching kids how to use digital media responsibly. Help children recognize the difference between information worth sharing and private information. There are many ways you can share your ideas and creativity online, but personal information should remain private.
  3. Avoid apps that try to sell: A six- or seven-year-old can’t be expected to distinguish between an entertaining game and advertising. Select apps from trusted, reliable sources, and make sure that they are not trying to market to your child.
  4. Play Together: 56% of surveyed parents reported that they co-play mobile apps with their children “often” or “sometimes”. This is a great habit to start early in a child’s exposure to media. Talking with kids about the game or activity as you play offers both the opportunity to bond as a family and also identify teachable moments.
  5. Set limits: As with any new toy, parents should set expectations and limitations with their kids. Enjoying downloadable apps and games should be balanced with other offline activities and play.

This holiday season, PBS KIDS has 24 educational mobile apps available for download. Some that will sure to be favorite stocking stuffers include:

  • DANIEL TIGER’S NEIGHBORHOOD “Play at home with Danielfor iOS and Android, Kindle Tablet and Nook Tablet – Playing is learning as kids explore bedtime, bath time ad play pretend doctor at Daniel’s house.
  • SUPER WHY! ABC Adventures: Alphabet for iOS devices – Named one of the Top 25 iPad Apps for kids by TIME.com, kids can play five literacy games while mastering the alphabet.
  • DINOSAUR TRAIN “Mesozoic Math Adventures for iPad, Nook Tablet, Kindle Tablet – Kids develop math skills and explore life sciences, vocabulary and concepts alongside Buddy, Tiny and Don.
  • MARTHA SPEAKS Word Spinner for iPad – Up to four players can join in the fun, with six interactive mini-games that both kids and parents can enjoy together while building storytelling and vocabulary skills.
  • CYBERCHASE 3D BUILDER for iPad – Kids can help rebuild a town turning 2D shapes into 3D structures while developing spatial and reasoning skills.

PBS continues to provide parents with tools and resources to make smart media choices, and to offer kids media content that will help them learn and grow. With a cross-platform approach, PBS KIDS is increasingly serving children wherever they live, learn, and play – through educational apps, on TV, online, and in the classroom.

More helpful tips are available online at PBSParents.org.

Survey Methodology

PBS KIDS surveyed a sample of 1,000 parents who currently have a child between the ages of 2-10. Respondents were 20 years of age and older. Interviewing for this survey was completed during November 2-7, 2012.

About PBS KIDS

PBS KIDS, the number one educational media brand for children, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit PBS.org/pressroom, or follow PBS KIDS on Twitter and Facebook.

Click here to subscribe to Mobile Alerts for PBS.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...