Click here to close now.


Agile Computing Authors: Dana Gardner, Tim Hinds, Pat Romanski, Brian Daleiden, Elizabeth White

News Feed Item

CORRECTING and REPLACING PBS KIDS Survey Finds Top Holiday Gifts Are Downloadable This Season

Please replace the release with the following corrected version due to multiple revisions.

The corrected release reads:


More Parents Plan to Give Downloadable Apps and Games; PBS KIDS Offers Tips to Help Parents Choose the Best Apps for Kids

In its annual holiday survey of parents of 2 to 10-year-olds, PBS KIDS found that the leading trend in gifts for kids this year will be downloadable such as apps, games, e-books and digital music. Fifty-eight percent (58%) of parents reported that they will “most likely” or “definitely” be purchasing downloadable gifts this season. Of these parents, almost all (95%) plan to spend more or the same as last year on downloads.

Since eighty-six percent of parents report that their kids already have access to a computer, smartphone, or tablet, the focus this year is less on giving new devices and more on the downloadable items that will keep these gadgets fresh and exciting. Parents are gifting downloadables in two primary ways – by selecting and pre-loading apps and games onto devices for their kids (74%) and with gift cards that enable the purchase of downloads (57%).

“As parents plan to give children downloadable gifts this holiday season, it is important to remember that content is key,” said Lesli Rotenberg, Senior Vice President, Children’s Media, PBS. “Tablet and mobile devices can provide learning opportunities when they are loaded with curriculum-based apps and games that are both fun and educational, but it can be overwhelming for parents to determine which apps are the right apps for their kids. At PBS, we recognize the trust that parents place in us to help them make the right media choices for their children.”

This holiday season, PBS is offering the following tips to help parents navigate successful selection and use of downloadable gifts:

  1. Keep it Fresh: A good app is the perfect combination of education and entertainment, and should be appropriate for your child’s age and stage of development. Kids are most engaged when the features in an app address as many senses as possible and when these features offer variations on a theme, and are not too repetitive. Keep in mind your child’s age and skill set and choose games that present the right amount of challenge without becoming frustrating.
  2. Safety First: Parenting today includes teaching kids how to use digital media responsibly. Help children recognize the difference between information worth sharing and private information. There are many ways you can share your ideas and creativity online, but personal information should remain private.
  3. Avoid apps that try to sell: A six- or seven-year-old can’t be expected to distinguish between an entertaining game and advertising. Select apps from trusted, reliable sources, and make sure that they are not trying to market to your child.
  4. Play Together: 56% of surveyed parents reported that they co-play mobile apps with their children “often” or “sometimes”. This is a great habit to start early in a child’s exposure to media. Talking with kids about the game or activity as you play offers both the opportunity to bond as a family and also identify teachable moments.
  5. Set limits: As with any new toy, parents should set expectations and limitations with their kids. Enjoying downloadable apps and games should be balanced with other offline activities and play.

This holiday season, PBS KIDS has 24 educational mobile apps available for download. Some that will sure to be favorite stocking stuffers include:

  • DANIEL TIGER’S NEIGHBORHOOD “Play at home with Danielfor iOS and Android, Kindle Tablet and Nook Tablet – Playing is learning as kids explore bedtime, bath time ad play pretend doctor at Daniel’s house.
  • SUPER WHY! ABC Adventures: Alphabet for iOS devices – Named one of the Top 25 iPad Apps for kids by, kids can play five literacy games while mastering the alphabet.
  • DINOSAUR TRAIN “Mesozoic Math Adventures for iPad, Nook Tablet, Kindle Tablet – Kids develop math skills and explore life sciences, vocabulary and concepts alongside Buddy, Tiny and Don.
  • MARTHA SPEAKS Word Spinner for iPad – Up to four players can join in the fun, with six interactive mini-games that both kids and parents can enjoy together while building storytelling and vocabulary skills.
  • CYBERCHASE 3D BUILDER for iPad – Kids can help rebuild a town turning 2D shapes into 3D structures while developing spatial and reasoning skills.

PBS continues to provide parents with tools and resources to make smart media choices, and to offer kids media content that will help them learn and grow. With a cross-platform approach, PBS KIDS is increasingly serving children wherever they live, learn, and play – through educational apps, on TV, online, and in the classroom.

More helpful tips are available online at

Survey Methodology

PBS KIDS surveyed a sample of 1,000 parents who currently have a child between the ages of 2-10. Respondents were 20 years of age and older. Interviewing for this survey was completed during November 2-7, 2012.


PBS KIDS, the number one educational media brand for children, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit, or follow PBS KIDS on Twitter and Facebook.

Click here to subscribe to Mobile Alerts for PBS.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...