Welcome!

Agile Computing Authors: William Schmarzo, Liz McMillan, Gopala Krishna Behara, Sridhar Chalasani, Tirumala Khandrika

News Feed Item

CORRECTING and REPLACING PBS KIDS Survey Finds Top Holiday Gifts Are Downloadable This Season

Please replace the release with the following corrected version due to multiple revisions.

The corrected release reads:

PBS KIDS SURVEY FINDS TOP HOLIDAY GIFTS ARE DOWNLOADABLE THIS SEASON

More Parents Plan to Give Downloadable Apps and Games; PBS KIDS Offers Tips to Help Parents Choose the Best Apps for Kids

In its annual holiday survey of parents of 2 to 10-year-olds, PBS KIDS found that the leading trend in gifts for kids this year will be downloadable such as apps, games, e-books and digital music. Fifty-eight percent (58%) of parents reported that they will “most likely” or “definitely” be purchasing downloadable gifts this season. Of these parents, almost all (95%) plan to spend more or the same as last year on downloads.

Since eighty-six percent of parents report that their kids already have access to a computer, smartphone, or tablet, the focus this year is less on giving new devices and more on the downloadable items that will keep these gadgets fresh and exciting. Parents are gifting downloadables in two primary ways – by selecting and pre-loading apps and games onto devices for their kids (74%) and with gift cards that enable the purchase of downloads (57%).

“As parents plan to give children downloadable gifts this holiday season, it is important to remember that content is key,” said Lesli Rotenberg, Senior Vice President, Children’s Media, PBS. “Tablet and mobile devices can provide learning opportunities when they are loaded with curriculum-based apps and games that are both fun and educational, but it can be overwhelming for parents to determine which apps are the right apps for their kids. At PBS, we recognize the trust that parents place in us to help them make the right media choices for their children.”

This holiday season, PBS is offering the following tips to help parents navigate successful selection and use of downloadable gifts:

  1. Keep it Fresh: A good app is the perfect combination of education and entertainment, and should be appropriate for your child’s age and stage of development. Kids are most engaged when the features in an app address as many senses as possible and when these features offer variations on a theme, and are not too repetitive. Keep in mind your child’s age and skill set and choose games that present the right amount of challenge without becoming frustrating.
  2. Safety First: Parenting today includes teaching kids how to use digital media responsibly. Help children recognize the difference between information worth sharing and private information. There are many ways you can share your ideas and creativity online, but personal information should remain private.
  3. Avoid apps that try to sell: A six- or seven-year-old can’t be expected to distinguish between an entertaining game and advertising. Select apps from trusted, reliable sources, and make sure that they are not trying to market to your child.
  4. Play Together: 56% of surveyed parents reported that they co-play mobile apps with their children “often” or “sometimes”. This is a great habit to start early in a child’s exposure to media. Talking with kids about the game or activity as you play offers both the opportunity to bond as a family and also identify teachable moments.
  5. Set limits: As with any new toy, parents should set expectations and limitations with their kids. Enjoying downloadable apps and games should be balanced with other offline activities and play.

This holiday season, PBS KIDS has 24 educational mobile apps available for download. Some that will sure to be favorite stocking stuffers include:

  • DANIEL TIGER’S NEIGHBORHOOD “Play at home with Danielfor iOS and Android, Kindle Tablet and Nook Tablet – Playing is learning as kids explore bedtime, bath time ad play pretend doctor at Daniel’s house.
  • SUPER WHY! ABC Adventures: Alphabet for iOS devices – Named one of the Top 25 iPad Apps for kids by TIME.com, kids can play five literacy games while mastering the alphabet.
  • DINOSAUR TRAIN “Mesozoic Math Adventures for iPad, Nook Tablet, Kindle Tablet – Kids develop math skills and explore life sciences, vocabulary and concepts alongside Buddy, Tiny and Don.
  • MARTHA SPEAKS Word Spinner for iPad – Up to four players can join in the fun, with six interactive mini-games that both kids and parents can enjoy together while building storytelling and vocabulary skills.
  • CYBERCHASE 3D BUILDER for iPad – Kids can help rebuild a town turning 2D shapes into 3D structures while developing spatial and reasoning skills.

PBS continues to provide parents with tools and resources to make smart media choices, and to offer kids media content that will help them learn and grow. With a cross-platform approach, PBS KIDS is increasingly serving children wherever they live, learn, and play – through educational apps, on TV, online, and in the classroom.

More helpful tips are available online at PBSParents.org.

Survey Methodology

PBS KIDS surveyed a sample of 1,000 parents who currently have a child between the ages of 2-10. Respondents were 20 years of age and older. Interviewing for this survey was completed during November 2-7, 2012.

About PBS KIDS

PBS KIDS, the number one educational media brand for children, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit PBS.org/pressroom, or follow PBS KIDS on Twitter and Facebook.

Click here to subscribe to Mobile Alerts for PBS.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
SYS-CON Events announced today that T-Mobile exhibited at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on qua...
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness. For more information, please visit https://www.cedexis.com.
SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.