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1st Source Servall Launches New Digital Marketing Service For Appliance Parts Businesses

Profit Partner Solutions is first within industry to offer full suite of digital marketing solutions designed for appliance and HVAC sales and service businesses


CENTER LINE, Mich., Nov. 19, 2012 /PRNewswire/ --  1st Source Servall, one of the largest distributors of appliance parts in North America, today announced it has launched a new digital marketing services division - Profit Partners Solutions - to assist small businesses in the appliance parts and services industry.  The new suite of services provides small businesses the opportunity to utilize various web based platforms, including website development and social media to enhance brand awareness, services and name recognition. 

Profit Partners Solutions is designed to assist small appliance service and HVAC businesses that wish to incorporate digital marketing applications into their business model but either do not have the expertise or the budget to hire an outside consultant to develop and implement.

"We strongly believe that the small appliance sales and service businesses throughout the country are the backbone of our industry, but the reality is that many of these businesses do not have access to web based marketing, which will eventually have severe economic ramifications on them and the entire industry," said Kim Adler, president, 1st Source Servall.  "This is why we are offering this cost efficient digital marketing service to ensure smaller businesses can establish an online marketing presence to survive in the digital commerce age. If they prosper, the entire industry prospers."

1st Source Servall's Profit Partners Solutions offers a full suite of digital marketing options that are specifically designed for the appliance & HVAC sales and service industry. Business owners can either select the full suite of options or choose individual services that best fit their business needs. 

Profit Partners Solutions offers the following digital services:

  • Website on Demand is ideal for the company that may not have a website, or a current site, to refresh the businesses digital image as well as ensure easier access for their customers.  Services to be provided include full website creation, with design and creative aspects by digital media experts who understand the appliance industry.  Businesses can choose from template website designs that have been uniquely developed to accommodate and showcase industry specific needs and services.  This service includes Google Analytics, website based email addresses and individualized URL.
  • Social Media on Demand is a service that helps a company establish a social media presence to increase brand recognition in order to interact with customers as well as engage potential new customers.  Profit Partners Solutions works with their clients to create unique Facebook, Google +, Twitter and LinkedIn accounts and provide training on how to use these platforms to keep customers and prospects engaged.  The service is also available to businesses that may already utilize social media, but want to learn how to better use it as a sales and communication tool or enhance its social media identity.  Profit Partners Solutions social media experts will analyze current social media presence, assist in making the presence more aesthetically pleasing and engaging, and will train the business how to better utilize the tool to engage customers. 
  • Local Search on Demand helps businesses ensure that they are found on the internet by customers and are optimized on the most popular local directories.  Profit Partners Solutions will claim a business' listing for the company on the top 10 local directories in the desired market, such as Google, Bing, Yahoo and other local directories, and add all of the specific details that lead to improving search optimization rankings. All listings will be optimized with important information about the business and will include a company logo and photos of the business.
  • e-commerce on Demand creates a web-based sales division for traditional brick and mortar businesses by providing a modern parts website branded specifically with the company logo and colors. Each business is provided appliance parts lookup functionality, detailed parts descriptions with pictures, a fully functional secure shopping cart and web chat availability. This will transform any business into a 24 hour operation with limitless growth potential, without adding any extra work. 1st Source Servall will offer access to their extensive inventory, ship all ordered parts directly to the end consumer in the name of their client, process all credit card payments and handle all customer service aspects. In addition, every sale through the business' ecommerce webpage will result in a rebate from 1st Source Servall. 
  • Parts Department on Demand offers customers the opportunity to have 1st Source Servall act as their customer contact and sales center for appliance parts. Each business receives a unique branded toll free number, 7 day per week consumer call handling by parts experts, access to the largest appliance parts inventory in the US and a rebate earned on all sales.
  • Parts Promo on Demand and Truck Stock on Demand are both designed to help business owners maximize their profitability through discounted parts agreements and inventory guarantees. Parts Promo on Demand assists businesses on a quarterly basis to identify highly sold appliance parts and ensure the best pricing possible on them.  Truck Stock on Demand offers appliance service companies' assistance in identifying highest used appliance parts in a service business and then determining the right amount to stock on their service trucks.  The service guarantees the sale of the initial inventory, allowing small businesses to add inventory and improve profits without taking long term financial risks.

"1st Source Servall takes great pride in creating a business service that has the potential to greatly benefit small appliance businesses across America through a digital presence in order to enhance their visibility and market share," Adler said. 

For more information of Profit Partners Solutions, please visit, or call 1.800.519.7800.

About 1st Source Servall:

Founded in 1929, 1st Source Servall ( is a third-generation family-owned and operated distributor of appliance parts. With branch offices and call centers located throughout the Midwest, Southwest, Southeast and Northeast, 1st Source Servall is one of North America's largest distributor of appliance parts. The company employs more than 550 people and has 52 stores nationwide, the most in the appliance parts industry. Find 1st Source Servall on Facebook at and can be followed on Twitter at @1stsourceserval.

Benjamin Roberts, e3communications

SOURCE 1st Source Servall

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