STAMFORD, Conn., Nov. 19, 2012  /PRNewswire/ -- This season, Philips Norelco is giving fans the chance to upgrade their holiday style during its "30 Days of Upgrades" Twitter™ contest, which includes daily product giveaways and a weekly cash prize.

(Photo:  http://photos.prnewswire.com/prnh/20121119/NY15953 )

Beginning today through December 17, Philips Norelco's @ShaveExperts Twitter™ handle will ask its followers to respond to weekly themed questions such as "What is your number one holiday wish" or "Who in your life is most deserving of a holiday upgrade?" with a  tweet, photo or video tagged #NorelcoUpgrade. Each day, one lucky winner will be chosen at random to receive a Philips Norelco PowerTouch with Aquatec shaver, and at the end of every week, a lucky winner will win a grand prize of $500 and Philips Norelco's most advanced electric shaver, theSensoTouch 3D.

Philips Norelco is also offering up to $20 off its latest electric shaving and grooming products through December 31, 2012. Download the coupon for instant savings.

"Philips Norelco is the number one electric shaving brand with unparalleled technology and award winning design," said Annette Domnik, senior director of marketing for Philips Norelco. "The holidays are a great time to upgrade to a more advanced grooming system – either as a gift for that special someone or as a treat for yourself."

For additional information about the "30 Days of Upgrades" program send a tweet or direct message to @ShaveExperts.

About the Philips Norelco SensoTouch 3D:
The SensoTouch 3D features revolutionary Aquatec technology that lets you shave dry for fast and easy convenience or wet (with or without shaving cream) for an even smoother and closer shave. It can even be used in the shower for added convenience. The shaver features state-of-the-art technology to catch different length hairs at the same time while ensuring little to no skin irritation, and a sleek and masculine design with a high-tech LED display. 

About Philips Norelco PowerTouch with Aquatec:
The Philips Norelco PowerTouch with Aquatec features flexing heads that automatically adjust to every contour of your face and neck for a smoother shave and a patented Super Lift and Cut Dual-Precision system that lifts hairs to cut comfortably close below skin level. With wet and dry technology, men can get a reliably close shave however they prefer – with gel or foam for extra skin protection, or dry for added convenience.

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 122,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

SOURCE Philips Norelco