NEW YORK, Nov. 19, 2012 /PRNewswire/ -- When planning a content marketing strategy, incorporating a company blog into the mix just might be the secret weapon needed for a small business owner to distinguish themselves from their competition.  Consistently creating relevant content on your blog, however, is vital to its success as an effective small business marketing tactic.

(Logo: http://photos.prnewswire.com/prnh/20110719/NY37427LOGO)

(Logo: http://photos.prnewswire.com/prnh/20110831/NY59180LOGO)

In the latest article on PR Newswire's PR Toolkit, Chris Sturk, Managing Editor of Mequoda, offers five tips for small business owners on how they can effectively manage a better company blog.  Sturk believes that by determining your post frequency, optimizing the content and being conversational in your approach can all help to tell the story of your organization, showcase your knowledge on specific subject matter and help your brand get found online.

To read the complete article, visit http://bit.ly/UJ3zuh.

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                               

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1-201.360.6009
Meryl.Serouya@prnewswire.com

SOURCE PR Newswire Association LLC