Click here to close now.




















Welcome!

Agile Computing Authors: Liz McMillan, Eric Aarrestad, Tim Hinds, Ian Khan, Bob Gourley

News Feed Item

Research Proves Shazam-Enabled TV Advertising Extends Engagement and Improves Effectiveness

Shazam®, the world’s leading media engagement company, today revealed the results of a recent case study conducted by Frank N. Magid Associates to measure the efficacy of Shazam-enabled TV advertising. The findings were a compelling endorsement of Shazam for TV advertising, where Shazam’s custom second-screen interactive experience engages viewers and improve brand recall:

  • People who used Shazam to tag an ad are three times as likely to interact with the brand through desirable follow-up actions after seeing the commercial vs. people who did not use Shazam.
  • People who used Shazam were more than twice as likely to talk about the brand or the ad with others.
  • 55% of people who tagged the ad cited that one of the reasons they did so was to bookmark it to go back and reference information on the brand or product later in addition to their immediate post-viewing engagement. For people who were in the market for that product, that number jumps to 65%.
  • People who used Shazam had a higher recall of the commercial and its message vs. people who did not use Shazam.

Since the launch of Shazam for TV advertising in 2011, we have seen people use the app to dramatically shift how they consume advertising,” said Shazam’s EVP Advertising, Evan Krauss. “In every industry vertical, from auto to finance to retail, we have seen mobile engagement using the second screen extend people’s interactions with the brand or product from a 30-second ad to several minutes of engagement. This new study validates this, adds to our understanding about significant lift in brand and campaign effectiveness, and tells us what we always suspected – that people use Shazam to ‘bookmark’ the information so they can also go back and continue to engage with the information at a later time.”

Shazam has clearly taken its great brand in the music discovery space and successfully extended it into television with the Shazam for TV service,” said Mike Vorhaus, President, Magid Advisors. “Shazam-enabled ads are both effective for brands as well as valued by consumers, making this an excellent new method of engagement. The extended time that people are willing to engage with the brands and their products demonstrate that consumers have embraced using the second screen and that Shazam’s work with agencies is setting the standard for the industry.”

Details of the major findings are:

Brand interaction – 68% of people who tagged the ad went on to further engage with the brand, compared to the 23% for those who did not tag the commercial. The interactions included checking out offers, visiting the company’s website or Facebook page, liking or following the company, getting a price quote, or locating a local retailer. In each of these activities, Shazam tagging resulted in between three to four times the amount of activity.

Word of Mouth / Social Activity – 55% of people who tagged the ad talked about the brand with others, compared to the 25% for those who did not tag the commercial. People who used Shazam were more than twice as likely to talk about the brand or the ad with others, and for those in market for the product, 65% of people who tagged the ad talked about the brand with others. These sought-after social activities included talking about the brand with someone: in person, on the phone, via a social networking site, in an email or another way.

Bookmarking for later use – 55% of the people who used Shazam to tag the ad cited that one of the reasons they did so was to save it for later. A popular use case that Shazam is known for is going back to your tag list to interact with content of interest at a later time. This behaviour translates well from music discovery to TV advertising, with 55% of the people who Shazam’d the ad using it as a bookmark so that they could interact with it in their own time. The vast majority of those bookmarking did so in addition to engaging with or talking about the brand. Of those who bookmarked, 79% took some immediate action with the brand, and bookmarked it for later; 65% talked about the brand, and bookmarked it for later.

Future Intent – Shazam tagging lifts future intent across the board, with increases ranging from 60% to 135%. One of the most important measures of success for any ad is whether it motivated or persuaded consumers to take future actions about the brand or product. With an average 17 percentage point advantage, people who used Shazam to tag the ad said they were more inclined to do a variety of activities, from visiting the brand’s website, to getting additional information, to checking out the product and visiting their local retailer.

Brand Affinity – 71% of people who tagged the commercial liked the brand, compared to the 61% for those who did not tag the commercial. For this particular ad campaign, Shazam measured five different key aspects of the product from tangible physical aspects to intangible value-related characteristics. Across the board, people who used Shazam rated every facet an average of six percentage points higher than the people who did not. Similarly, 59% of people who tagged the ad liked the brand’s commercial, compared to the 38% for those who did not tag the commercial. And people who tagged the commercial feel more positive about the commercial and its brand impact than those who did not tag the commercial – 43% feel better about the brand vs 26% for those who did not tag the commercial.

Recall – 100% of people who tagged the ad recalled the ad, compared to 65% recall for those who did not tag the ad. While 98% of those who tagged could recall the brand’s ad message, 95% of those who did not tag but remembered the ad could recall the brand message.

Lack of Confusion – Almost all Shazam users, regardless of whether or not they tagged the brand’s commercial, do not experience any confusion or distraction when seeing the Shazam on-screen graphic in the commercial. 96% were not confused, and 92% were not distracted.

The study, commissioned by Shazam, was conducted by Frank M. Magid Associates over the course of three weeks and recruited participants to watch a primetime TV show live – in natural viewing conditions in their own homes – during which the brand’s commercial aired. After viewing the TV show, Shazam users were asked to complete a follow up survey based on their recall of the brand’s TV commercial. Surveys were completed by 439 Shazam users who tagged the TV commercial and 431 people did not tag the commercial. All respondents were: 18 years or older, based in the US, smartphone users (iPhone or Android), and able to access live TV at home including broadcast networks ABC, CBS, NBC, FOX or CW.

Recently, Shazam announced that it has expanded its Shazam for TV second-screen service in the U.S. to support TV programming on any channel, anytime of day, making Shazam a “TV companion app.” The core service, presented by Samsung Galaxy S III through December 2012, gives viewers in the U.S. access to cast details and photos, music in the show, celebrity gossip, trivia, celebrity tweets, and links to additional information, plus the ability to instantly share and comment on the show or episode on Facebook and Twitter. Shazam will continue to work in partnership with show creators and broadcasters to create custom second-screen interactive experiences.

For people who don't yet have the Shazam application on their smartphone, it is available for free on every major platform and can be found on iTunes App StoreGoogle playAmazon App Store, AT&T’s AppCenterVerizon VCast app storeNokia StoreWindows Phone MarketplaceBlackBerry App World, and GetJar.

About Shazam

Shazam is the world’s leading media engagement company with more than 250 million people in 200 countries and adding another 2 million new users each week. With the industry’s unlimited fastest tagging in the Free and premium Encore Apps on iOS and Android devices, Shazam is the best way for people to discover, explore, buy, and share more music, TV shows and branded content they love.

For further information about Shazam Entertainment visit www.shazam.com and @ShazamNews or follow us on Facebook. For daily music updates follow the Shazam Blog and @Shazam.

Shazam Media enquiries: [email protected]

The Shazam, Shazam Encore, LyricPlay, and Shazam for TV names and icons are trademarks of Shazam Entertainment Limited

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with APIs within the next year.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Akana has released Envision, an enhanced API analytics platform that helps enterprises mine critical insights across their digital eco-systems, understand their customers and partners and offer value-added personalized services. “In today’s digital economy, data-driven insights are proving to be a key differentiator for businesses. Understanding the data that is being tunneled through their APIs and how it can be used to optimize their business and operations is of paramount importance,” said Alistair Farquharson, CTO of Akana.
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
"Optimal Design is a technology integration and product development firm that specializes in connecting devices to the cloud," stated Joe Wascow, Co-Founder & CMO of Optimal Design, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Electric Cloud and Arynga have announced a product integration partnership that will bring Continuous Delivery solutions to the automotive Internet-of-Things (IoT) market. The joint solution will help automotive manufacturers, OEMs and system integrators adopt DevOps automation and Continuous Delivery practices that reduce software build and release cycle times within the complex and specific parameters of embedded and IoT software systems.
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.