Welcome!

Web 2.0 Authors: Yeshim Deniz, Pat Romanski, Carmen Gonzalez, Jason Bloomberg, Greg Ness

News Feed Item

RetailMeNot Shoppers Trend Report Explores 2012 Black Friday Outlook

Year-over-year survey data reveals changing consumer attitudes about holiday spending, promotional offers, most desirable gifts and online shopping

AUSTIN, Texas, Nov. 16, 2012 /PRNewswire/ -- RetailMeNot.com (www.retailmenot.com), the largest online coupon site in the United States, today released its second annual Black Friday edition of its Shoppers Trend Report (STR), which identifies retail purchase patterns and consumer trends leading up to the 2012 holiday shopping season.

(Logo: http://photos.prnewswire.com/prnh/20120308/DA66724LOGO-b)

To understand changing consumer sentiments concerning the holiday shopping season, RetailMeNot compared findings from its newly released 2012 Black Friday survey conducted by The Omnibus Company (http://www.omnibus.com), a division of Kelton, against results from a similar 2011 Black Friday survey.

Comparisons of 2011 and 2012 holiday shopping survey data revealed that of consumers planning to shop this holiday season, fewer plan to scale back their budgets compared to those surveyed last year.

  •  This year 71% of holiday shoppers plan to spend "about the same" or "more" than they spent last year vs. 63% who said "about the same" or "more" in 2011.
    • This year 29% plan to spend "less" than they spent last year vs. 37% who said "less" in 2011.
    • This year 26% plan to spend "more" than they spent last year vs. 11% who said "more" in 2011.
    • This year 45% say they intend to spend "about the same" as they spent last year vs. 52% who said "about the same" in 2011.
  • This holiday shopping season, consumers expect to spend an average of $172 per person on gifts.
    • Men plan to spend an average of $215 per person on gifts, while women plan to spend an average of $131 per person.
    • Holiday shoppers ages 30–39 plan to spend the most this holiday season on gifts, reporting an average of $245 per person. 

The STR also revealed other consumer shopping insights leading into the holiday shopping season:

PREFERRED PROMOTIONAL OFFERS

  • When asked which type of promotional offer would be most likely to result in a purchase, consumers who would be interested in such an offer at all express interest in a buy one, get one free deal (45%), followed by a specific dollar amount off (17%) or a specific percentage off (17%), then free shipping (16%).
    • In 2011, free shipping ranked first in popularity with 26%, followed closely by a certain percentage off (23%), buy one, get one free offers (20%) and a certain dollar amount off (18%).
    • Similar to 2011, very few consumers this year are most inclined to purchase an item if the promotional offer is a loyalty program points benefit (3%), while 3% would never purchase an item using a promotional offer, down from 11% last year.

WHAT'S ON YOUR HOLIDAY SHOPPING LIST?

  • According to the survey, clothing and accessories is the most popular gift category again this year, with 28% of consumers stating most of their purchases will fall within that category. In 2011, a majority (54%) of consumers said clothing and accessories were most likely to be on their gift lists.
  • Other popular items topping the list for shoppers this year include consumer electronics, such as TVs, video games, tablets, e-readers and mobile phones (22%); toys (18%); and books, movies & music (12%).
  • This year, very few report that most of their gift purchases will be in home goods (6%), bath & beauty (4%), travel (2%) or luxury (1%) gifts.
    • In 2011, popular items included books, movies and music (44%); consumer electronics. such as TVs, e-readers and video games (37%); toys (34%); bath and beauty products/treatments (26%); and furniture or appliances (18%).
  • This year, men will be more likely than women to make most of their gift purchases in the consumer electronics category (30% versus 14%).

TO SHOP AT WORK OR NOT?

This year, 69% of shoppers plan to do more or the same amount of online shopping for gifts this holiday season.

  • Shopping online for holiday gifts more this year than last year is more common among:
    • Consumers age 18–39 (40%) vs. those over 40 years of age (20%).
    • Those who will spend more than $75 per person on gifts (38%) vs. consumers who will spend less money (22%).
    • Consumers who use a mobile device (38%) vs. those who don't (17%).
    • Consumers who plan to purchase tech gifts this year (38%) vs. those who don't (16%).
  • 86% of working adults who intend to shop online this holiday season plan to shop online during work hours, and report spending an average of four hours a day doing so. In 2011, only about half of working adults (46%) planned to spend time shopping for the holidays online during work hours, including 11% who expected to spend five hours or more doing so.
    • Parents are more likely to spend four or more hours shopping online at work than shoppers without children (34% vs. 26%).

Visit RetailMeNot.com/deals/blackfriday or download the RetailMeNot Coupons app for iPhone and Android to search for thousands online and in-store offers this season and score the savings you want.

Survey Methodology:

The Kelton survey was conducted between November 6 and November 12, 2012, among 1,091 Americans ages 18 and over using an email invitation and an online survey.  Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results.  In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.  The margin of error for any subgroups will be slightly higher.

About RetailMeNot.com

RetailMeNot.com (www.retailmenot.com) is the leading consumer destination for collaborative online coupon, deal and promotional code hunting and sharing. Our mission is to help consumers save money and enjoy a hassle-free discount shopping experience. Since November 2006, our users have shared hundreds of thousands of deals and offers from retailers from across the globe. Online coupons are rated and ranked by users, ensuring that quality deals rise to the top and expired coupons drop down the list. RetailMeNot.com is operated by WhaleShark Media, Inc., the world's leading marketplace for online coupons and deals.

Shopping on the go? Download the RetailMeNot Coupons app for iPhone and Android phones to access Hot Deals, browse top coupons, popular stores and categories and get thousands of online and in-store coupons to shop when you want, where you want. Make sure to "like" RetailMeNot.com on Facebook, follow the company via Twitter @retailmenot and add us on Google+.

About WhaleShark Media, Inc.

WhaleShark Media, Inc. (www.whalesharkmedia.com) is the world's leading marketplace for online coupons and deals. The company's websites enable consumers seeking to save money to find hundreds of thousands of offers from retailers across the globe. WhaleShark Media experiences more than 400 million consumer visits to its sites every year. The WhaleShark Media portfolio of coupon and deal websites includes www.RetailMeNot.com, the largest online coupon site in the United States; www.VoucherCodes.co.uk, the largest online coupon site in the United Kingdom; www.Deals.com in Germany; web.Bons-de-Reduction.com and

www.Poulpeo.com in France; www.Deals2Buy.com; www.CouponSeven.com; and www.CouponShare.com. WhaleShark Media is a fast-growing, profitable company funded by venture capital firms Austin VenturesNorwest Venture Partners, Adams Street PartnersGoogle VenturesJ.P. Morgan Asset Management, and Institutional Venture Partners (IVP).

Be sure to "like" WhaleShark Media on Facebook and follow the company via Twitter @whalesharkmedia.

Media Contacts:

Brian Hoyt
RetailMeNot.com
+1 512 777 2957 office
+1 202 330 3070 mobile
[email protected]

Kristen Nelson
RetailMeNot.com
+1 512 777 2887 office
+1 832 398 5792 mobile
[email protected]

Allison+Partners (for RetailMeNot.com)
[email protected]

SOURCE RetailMeNot.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.