ANAHEIM, Calif., Nov. 16, 2012 /PRNewswire/ -- iViu Technologies, a location-based mobile media provider, today launched a customer experience mobile application with WSS, a leading Southern California retailer that offers a wide variety of footwear, clothing and accessories from all category-leading brands. With the location-aware iViu app, WSS will engage customers with real-time, personalized information on best sellers, special offers and discounts, giveaways, exclusive events, and customized push notifications for creating a compelling in-store customer experience.

The iViu app pinpoints a WSS customer's location, even when indoors, and offers instantaneous, relevant product, brand or in-store information. Through the app, WSS will deliver updates on promotions, shopping tips, photos, videos, special events, reviews and recommendations, and other items that reflect its brand personality. In providing this value‑added information to engage customers, WSS will strengthen brand loyalty while guiding customers closer to a purchasing decision.

"The iViu app reflects our brand and messaging in a way that resonates and connects with our customers, and the technology drives the type of relationship-building that generates strong word of mouth and loyalty.  Thanks to iViu, we now have our own WSS mobile app with the latest technology and brand communication capability without having to build it ourselves," said Tony Oliver, Chief Operating Officer, at WSS. "By providing relevant information along with real-time notifications based on our customers' preferences, we can deliver an engaging and personal experience that differentiates our brand from other retailers."

"With 58 stores and participation in hundreds of local community events each year, WSS will be a terrific example of the scalability and reach of our iViu application," said Chris Turner, CEO of iViu Technologies. "Our location-aware system empowers retailers to communicate relevant, timely, actionable information to their customers and – in turn – lets them share that information with their social networks to drive much greater brand awareness and ultimately bottom-line revenues."

According to Turner, the iViu application is a universal, "gateway" application that connects users to multiple retailers, while being customized to reflect each brand's particular personality. To become an iViu Insider at WSS and other retail establishments, visit the Apple App Store or Android Play Store to download the application and learn more.

About WSS
WSS is a leading Southern California retailer founded in 1984. WSS (formerly Warehouse Shoe Sale) offers a wide variety of footwear, clothing, and accessories from all major brands. WSS carries over 3,000 of the latest styles in stores and over 5,000 styles online from such brand names as Nike, Jordan, Vans, Converse, Skechers, Reebok, Adidas, Puma, New Balance, DC Shoes, Timberland, K-Swiss and many, many more. With over 25 years in business and 58 stores, WSS has an unrivaled reputation for having Great Values and Great Selection and for bringing customers the latest in the best styles. Participating in over 350 local events per year, WSS is also committed to giving back to the community. Stay connected to WSS via our Website, Facebook and Twitter.

About iViu Technologies
iViu Technologies is a location-aware system that empowers retailers to communicate relevant, timely, actionable information that is tailored to the preferences and current location of consumers. Using their patented system and a location-based smartphone application, iViu connects a brand's digital content with a consumer's physical presence. iViu's free app enables users to become "Information Insiders," receiving engaging content and promotions based on exact location and learned preferences as well as "Thought Leaders" with the ability to share observations with their social network. For retailers, iViu's industry-first universal application ensures standard location policies and practices, and can be designed to reflect their brand personality while deployed across multiple locations to ensure a unified user experience. For more information, visit www.iviutech.com.

SOURCE iViu Technologies