Click here to close now.

Welcome!

Web 2.0 Authors: Carmen Gonzalez, ScriptRock Blog, Yeshim Deniz, Elizabeth White, Alena Prokharchyk

News Feed Item

Young Voters and the 2012 Election, the Top 3 Things to Know

Young Americans Showed an Historic 11-Point Swing Away From President Obama, Only Demographic to Distance Itself From the President at That Level

WASHINGTON, DC -- (Marketwire) -- 11/15/12 -- Generation Opportunity, the nation's largest social media and grassroots organization reaching out to young Americans ages 18-29, is releasing data and analysis on young voters and the 2012 election. Generation Opportunity has built a fan base of over 4 million on Facebook and has been in front of hundreds of thousands of young adults through direct contact at the grassroots level, raising awareness of and fostering a discussion on critical economic issues including overall and young adult unemployment, debt, and federal spending.

1. There was a stunning 11-point swing in the young adult vote in the 2012 Presidential Election.

In 2008, then-Senator Barack Obama won 18-29 year olds by 34 points (66%-32%). This year, President Obama won 18-29 year olds by 23 points (60%-37%). The youth vote swung 11 points away from President Obama, more than twice any other age demographic. No other demographic showed movement anywhere near this: 30-44 showed +1% point increase in support for Obama from 2008; 45-64 showed -5% decrease in support for Obama since 2008; and 65+ showed -4% decrease in support for Obama since 2008.

2. President Obama is witnessing a fracturing of what was once considered his unshakable base of support among young voters.

2012 saw the largest drop in support from the 18-29 demographic for any incumbent President who won re-election in history. Underneath these numbers, young Americans are fundamentally reshaping how they think about issues like unemployment, job creation, taxes, and regulation. The fact that young Americans will represent 38% of the electorate by 2020 makes this all the more relevant.

3. Contrary to conventional wisdom, young adult turnout actually increased from the 2008 level.

The conventional wisdom, which was advanced and shared by numerous news outlets and grassroots organizations, including the AP, Pew, and Huffington Post, was that young people would A) decrease in turnout compared to 2008 levels, and B) vote in just as strong of a margin for President Obama in 2012 as they did 2008. Yet, young adult turnout actually increased (from 18% to 19%) and swung 11 points away from President Obama.

Generation Opportunity was heavily involved in reshaping both the terrain and the national dialogue with regard to the young adult vote going into the 2012 election.

Beginning in June of 2011, Generation Opportunity took to the national stage as the largest national grassroots organization focused on young Americans that presented a clear alternative to the mantra of bigger government and increased federal spending. Generation Opportunity gave a voice to the millions of young Americans who were dissatisfied by the status quo of high unemployment and a lack of meaningful, full-time jobs and were searching for an alternative.

The organization utilized an integrated strategy that combined online targeted social media, targeted field activities, and earned media to educate and, ultimately, mobilize young Americans 18-29 year olds. Young adults were strongly encouraged to make their voices heard for real change.

Generation Opportunity built a variety of targeted Facebook platforms which attracted a fan base of over 4 million Millennials, garnering over 1.1 billion views and over 9 million online interactions via likes, comments, and shares of sourced information on issues like youth unemployment and the impacts of increased federal spending and debt.

Generation Opportunity field organizers engaged, in person, over 250,000 young adults at over 600 targeted events nationwide. Major events included the League of Latin American Citizens (LULAC) annual convention, American Student Government Association leadership conference, the National Hispanic Chamber of Commerce, and over 500 state, county, and community events, such as Earth Day festivals, concerts, sporting events, farmers markets, and various cultural festivals. Generation Opportunity's grassroots field team organized young people in North Carolina, Missouri, Massachusetts, Virginia, Maine, Florida, New Hampshire, New Mexico, Ohio, California, New Jersey, and Nevada, among others.

The organization also utilized a variety of online and grassroots tools and tactics to attract tens of thousands of young Americans to the electoral process, register new voters across the country, and train thousands of activists to make their voices heard in advance of the 2012 election through a variety of ways, including letters to the editor, town halls, and radio programs.

For 2013 and 2014, Generation Opportunity will be further expanding its reach and following among young adults across the nation through social media and grassroots activity. The organization will be executing an even more aggressive effort to fully engage young Americans at both the state and national level.

Statement from Generation Opportunity President Paul T. Conway
"President Obama saw the highest defection rate from his margin of support in 2008 of any age group among young Americans 18-29, who swung away from him by a stunning 11 percentage points.

"Underneath these numbers, young Americans are truly reshaping how they think about issues like unemployment, job creation, taxes, and regulation. Young people increasingly view the economic policies coming out of Washington through the lens of unemployment, as they, their friends, and their family members are experiencing the highest sustained level of unemployment since World War II. The fact that young Americans will represent 38% of the electorate by 2020 makes this all the more relevant.

"In the days ahead, it will be important for President Obama to remember that young Americans want meaningful, full-time jobs in their career paths of choice and are increasingly looking for less government involvement in their daily lives. They have given the President another opportunity to fulfill his promises, to match his actions to his rhetoric, and to demonstrate an ability to achieve results in these areas. Over the next days and years, young Americans will watch carefully to see if the President honors his commitments, and, if he fails to do so, they will continue to work with organizations like Generation Opportunity to hold him and his allies in Congress accountable.

"For future campaigns, the results of the 2012 presidential election further demonstrate, yet again, that to succeed in garnering the support of young Americans, they must engage them fully in social media and must embrace the technologies that young Americans utilize to inform their opinions. More importantly, campaigns need to demonstrate that they respect the intelligence and influence of young Americans and provide them the content necessary for individuals to reach their own conclusions."

ABOUT GENERATION OPPORTUNITY

Generation Opportunity is the largest non-profit, non-partisan 501 (c)(4) organization in the United States engaging and mobilizing young Americans (ages 18-29) on important economic issues, such as high young adult unemployment and the lack of meaningful, full-time jobs, facing the nation. Generation Opportunity seeks to engage everyone from young adults, to early career professionals, college students, young mothers and fathers, construction workers, current service men and women, veterans, entrepreneurs, and all Americans who find themselves dissatisfied with the status quo and willing to create a better tomorrow. Since its launch in June of 2011, Generation Opportunity has operated on a combined strategy of advanced social media tactics and field tactics to reach young Americans across the country.

Generation Opportunity is actively organizing young adults across America through grassroots tactics, voter registration, and voter turnout efforts, engaging over a quarter million young adults directly in the field. The organization's social media platforms have amassed a total fan base of more than 4 million. Facebook pages post links to relevant articles and reports from sources ranging from the federal Government Accountability Office (GAO), to The New York Times, The Washington Post, The Brookings Institution, The Wall Street Journal, The Huffington Post, and The Heritage Foundation.

Read about Generation Opportunity here; visit "Being American by GO" on Facebook here, "The Constitution by GO" on Facebook here, "Gas Prices Are Too Damn High" on Facebook here, "Lower Taxes by GO" on Facebook here, "Keep Texas Awesome" on Facebook here, "Jersey Proud" on Facebook here, and "We Like Small Government" on Facebook here.

For our Spanish-language page - Generación Oportunidad - click here.

Follow us on Twitter @GenOpportunity.

Add to Digg Bookmark with del.icio.us Add to Newsvine

CONTACT:
Matthew Faraci
202-997-1636
Email Contact
David Pasch
202-230-7947
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) application providers dating back to 2004. Cybozu's kintone.com is a leading global BYOA (Build Your O...
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, includi...
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of Cloud and Mobile Strategy at GENBAND, will explore what is needed to take a real time communications ...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to offer disruptive APIs to developers.
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
WebRTC is an up-and-coming standard that enables real-time voice and video to be directly embedded into browsers making the browser a primary user interface for communications and collaboration. WebRTC runs in a number of browsers today and is currently supported in over a billion installed browsers globally, across a range of platform OS and devices. Today, organizations that choose to deploy WebRTC applications and use a host machine that supports audio through USB or Bluetooth can use Plantronics products to connect and transit or receive the audio associated with the WebRTC session.
As enterprises move to all-IP networks and cloud-based applications, communications service providers (CSPs) – facing increased competition from over-the-top providers delivering content via the Internet and independently of CSPs – must be able to offer seamless cloud-based communication and collaboration solutions that can scale for small, midsize, and large enterprises, as well as public sector organizations, in order to keep and grow market share. The latest version of Oracle Communications Unified Communications Suite gives CSPs the capability to do just that. In addition, its integration ...
SYS-CON Media announced today that @ThingsExpo Blog launched with 7,788 original stories. @ThingsExpo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @ThingsExpo Blog can be bookmarked. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable cloud platform.
In 2015, 4.9 billion connected "things" will be in use. By 2020, Gartner forecasts this amount to be 25 billion, a 410 percent increase in just five years. How will businesses handle this rapid growth of data? Hadoop will continue to improve its technology to meet business demands, by enabling businesses to access/analyze data in real time, when and where they need it. Cloudera's Chief Technologist, Eli Collins, will discuss how Big Data is keeping up with today's data demands and how in the future, data and analytics will be pervasive, embedded into every workflow, application and infra...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, will provide some practical insights on what, how and why when implementing "software-defined" in the datacenter.