|By Marketwired .||
|November 15, 2012 06:09 PM EST||
SAN JOSE, CA -- (Marketwire) -- 11/15/12 -- Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced the launch of CLIQ Social Intelligence, a software solution that provides marketers and advertisers with access to an unprecedented level of data and analytics around a brand's social presence and performance on Facebook® and Twitter. CLIQ Social Intelligence provides robust audience intelligence, including customer interests and media preferences, trends in awareness and engagement, as well as guidance on owned, earned and paid media strategies. Because a comprehensive understanding of one's competitive position is a significant brand KPI, CLIQ Social Intelligence also tracks a brand's competitors to help marketers and agencies effectively target and speak to current and prospective customers.
The release of CLIQ Social Intelligence complements the company's flagship offering, CLIQ Ads Manager, and is now immediately available to all Compass Labs customers as a self-serve solution. Given Compass Labs' roots in powering social ads, all campaign performance metrics, regardless of whether the ads are managed by Compass Labs, will be made available, providing a single dashboard for marketers to get a 360 degree view of their brand's social presence.
Already a member of the prestigious Facebook Preferred Marketing Developer (PMD) Program with an Ads badge, Compass Labs has secured the Facebook Insights badge with the launch of CLIQ Social Intelligence.
"The unique capabilities of the Social Intelligence platform provides us with the power to process massive quantities of data in seconds and delivers a true dashboard vision for our digital and marketing teams," said Reid Greenberg, Director of Digital Strategy of Seventh Generation. "We needed to find a platform that could not only scale and deliver our social ads, but one that would make us smarter in how we manage our social presence and engage our customers. The CLIQ Social Intelligence solution does just this."
"Our clients have aggressive communications goals and we have to ensure every campaign maximizes reach in highly custom and constantly evolving audience segments. Part of what makes the Social Intelligence platform so effective is that it provides insightful data on an audience to help advertisers better target both customers and prospects," said Carla Serrano, partner at Naked Communications. "Real-time data is instantly available for every marketer and surfaces new, untapped and unintuitive audience segments and insights for better performance."
The CLIQ Social Intelligence platform includes five modules, in addition to its Brand Pulse dashboard:
- Brand Metrics: Analyzes a brand's performance on Facebook and Twitter, tracking brand awareness, reach, fan and follower growth, engagement and much more.
- Audience Intelligence: Key audience demographics, behavioral interests and activities, as well as media preferences, providing a complete picture of the customer and how to connect with them both on and off social.
- Content Intelligence: Tools to better understand a brand's owned and earned media on Facebook and Twitter and what is resonating with its audience -- posting topics, top tweets, dayparts, engagement, virality and more.
- Campaign Intelligence: Single view into key performance metrics for all of the Facebook ads a brand has running, regardless of whether the campaign is managed by Compass Labs.
- Competitor Intelligence: Ability to compare brands based on performance, fan and audience metrics for any brand with a Facebook brand page.
"We are thrilled to launch Social Intelligence which further enables brand marketers using CLIQ to fully harness the power of social media," said Dilip Venkatachari, CEO of Compass Labs. "Our technology is a game-changer for marketers, delivering rich intelligence around a brand's social performance that provides them the ability to find and connect with their most desirable audiences."
To learn more about CLIQ Social Intelligence and the full range of capabilities offered, please visit http://www.compasslabs.com.
Facebook® is a registered trademark of Facebook, Inc.
About Compass Labs:
Compass Labs applies science to social media marketing with two platform solutions for brands and agencies: CLIQ Ads Manager and CLIQ Social Intelligence. CLIQ Ads Manager takes the guesswork out of social media advertising and replaces it with sophisticated campaign management tools, analytics and insights. CLIQ Social Intelligence enables marketers to monitor and measure their social presence, while gaining rich audience and content intelligence to guide owned, earned and paid media strategies. Headquartered in San Jose, CA, Compass Labs was founded in 2009 by industry veterans and scientists. Investors include New Enterprise Associates (NEA), Presidio Ventures, Triple Point Capital, Jim Clark and others. For more information, please visit www.compasslabs.com, follow @compasslabs on Twitter or like us on Facebook at www.facebook.com/CompassLabs.
blast! PR for Compass Labs
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Sep. 30, 2016 07:37 AM EDT
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Sep. 30, 2016 07:30 AM EDT
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
Sep. 30, 2016 07:15 AM EDT Reads: 2,241
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Sep. 30, 2016 07:15 AM EDT Reads: 3,267
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Sep. 30, 2016 07:00 AM EDT Reads: 3,465
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Sep. 30, 2016 06:00 AM EDT Reads: 1,261
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
Sep. 30, 2016 05:30 AM EDT Reads: 1,284
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Sep. 30, 2016 05:00 AM EDT Reads: 1,885
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Sep. 30, 2016 04:45 AM EDT Reads: 4,721
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Sep. 30, 2016 04:45 AM EDT Reads: 1,411
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Sep. 30, 2016 04:45 AM EDT Reads: 674
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Sep. 30, 2016 04:30 AM EDT Reads: 1,925
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Sep. 30, 2016 03:45 AM EDT Reads: 2,245
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Sep. 30, 2016 03:45 AM EDT Reads: 3,091
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Sep. 30, 2016 03:15 AM EDT Reads: 1,757
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
Sep. 30, 2016 03:00 AM EDT Reads: 1,633
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Sep. 30, 2016 03:00 AM EDT Reads: 1,946
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Sep. 30, 2016 02:45 AM EDT Reads: 2,461
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Sep. 30, 2016 02:15 AM EDT Reads: 1,642
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Sep. 30, 2016 02:00 AM EDT Reads: 2,088