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Davidson's Safest Choice(R) Eggs Launches "Safest Choice(TM) Darling Dozen" Ambassador Program

LANSING, IL -- (Marketwire) -- 11/15/12 -- Davidson's Safest Choice® Eggs has launched a versatile brand ambassador program, the "Safest Choice™ Darling Dozen", which will work in conjunction with a group of 12 elite food bloggers to bring awareness to the Safest Choice brand and food safety for moms to be and young children.

"Food safety is of paramount importance to the Safest Choice brand, particularly in the cases of pregnant women and children under the age of 10 who are more susceptible to foodborne illness from Salmonella bacteria," says Tom Izzo, Safest Choice Sr. Director of Global Marketing. "We are delighted to have the support of this dynamic team who believe in making sound food choices like cooking and baking for their families with Salmonella-free Safest Choice Pasteurized Eggs.

Members of the "Safest Choice Darling Dozen" are all mothers who understand the importance of food safety while raising young children. Their commitment to providing education and awareness of the brand to friends, family and readers through social media engagement, event support, photography and recipe and video development will serve as an invaluable way to spread the Safest Choice message. Members of the "Safest Choice Darling Dozen" include:

Bakeaholic Mama
La Fuji Mama
Big Red Kitchen
$5 Dinners
Baked Bree
Buns in My Oven
Budget Gourmet Mom
Fit Bottomed Mamas
She's Becoming Doughmesstic
Tidy Mom
Family Spice
Moms Kitchen Handbook

Visit www.SafeEggs.com/recipes/safest-choice-darling-dozen for more information on the Safest Choice Darling Dozen, or follow Safest Choice on Twitter and like us on Facebook.

About Davidson's Safest Choice Eggs:

Founded in 2001, in Lansing, IL, National Pasteurized Eggs is a privately held company that launched the Davidson's Safest Choice® brand pasteurized shell eggs in 2003. Safest Choice eggs can be found in over 5,000 grocery stores, in thousands of restaurants and through major foodservice distributors in all 50 states, Puerto Rico and Mexico. Safest Choice eggs provide consumers the highest combined standard for quality and safety in shell eggs and the Safest Choice patented, all natural, award-winning egg pasteurization process allows everyone to enjoy all recipes without the risk of Salmonella. For more information or to find a retailer, visit www.SafeEggs.com.

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Chantel Arsenault
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708.418.8500 x100

Lindsay Fend
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