Click here to close now.


Agile Computing Authors: Yeshim Deniz, Pat Romanski, SmartBear Blog, Elizabeth White, Liz McMillan

News Feed Item

Barneys New York And The Walt Disney Company Launch Holiday 2012 Program: Electric Holiday

-With photos

NEW YORK, Nov. 15, 2012 /PRNewswire/ -- Barneys New York, the luxury specialty retailer, and The Walt Disney Company, the world's leading entertainment company, launched the 2012 Holiday project Electric Holiday at the Barneys New York Madison Avenue flagship store. A multi-platform initiative infused with fashion and fantasy, Electric Holiday merges the creativity and magic of Disney with the wit and surprise of the legendary Barneys New York annual holiday project to create a celebration of festive modern electric lights, music and fashion.

(Photo: )

(Photo: )

(Logo: )

"Disney is proud to be part of New York's holiday magic this year," said Robert A. Iger, chairman and chief executive officer of The Walt Disney Company. "Together with Barneys, we've created a one-of-a-kind experience that combines Disney's great characters and storytelling with high fashion for a spectacular celebration of the season."

As part of the Electric Holiday program, 25% of sales from the limited-edition Electric Holiday product collection sold at select Barneys stores and will be donated to the American Red Cross. This is in addition to the $2 million dollars The Walt Disney Company has already pledged to support relief efforts, including $1 million to the Red Cross for immediate relief and an additional $1 million to support rebuilding efforts in Hurricane Sandy affected communities.  In addition, Disney/ABC Television Group organized a national "Day of Giving" on Nov. 6 2012, seamlessly integrating outreach messaging across various programming and raising more than $18 million for the American Red Cross. 

The Electric Holiday program and the Madison Avenue flagship's windows were unveiled featuring 'Electric Holiday', a moving art video starring Minnie Mouse on a fun, fabulous fashion adventure in Paris, along with an array of notable fashion personalities and Disney characters.

"Disney is a magical brand and Barneys New York is a surprising brand.  We feel we've captured both the magic and the surprise with this holiday project," said Mark Lee, Barneys New York CEO. "It has been a dream to collaborate with Disney and we at Barneys are grateful that they found it intriguing to mix characters from our different worlds in this way."   

Capturing the essence of the highly stylized fashion world along with the electrically-charged colors and brilliant lights of the magical world of Disney, the video begins with Minnie dreaming of the glamour of Paris. In her dream, she is whisked away to the City of Light, where she comes face to face with revered fashion personalities and takes the runway along with Mickey Mouse, Daisy Duck, and more in fabulous designer fashions. The storyline concludes happily when Minnie wakes up and Mickey presents her with the same designer dress she has just sported in her dream on the catwalk.

The moving art video was conceived to be a playful interpretation of the high fashion world, and will screen for a six-week period in the Madison Avenue windows, as well as in Barneys flagship stores across the country. To help bring the show to life, Oscar®-winning composer Michael Giacchino has created an original score. The video is exclusively on, and

Fashion personalities featured within the moving art video include:

  • Photographers: Steven Meisel, Mario Sorrenti and Juergen Teller
  • Front Row Personalities: Sarah Jessica Parker, Daphne Guinness, Lady Gaga, Naomi Campbell, Linda Evangelista and Bryan Boy
  • Backstage: Guido Palau, Pat McGrath, Julien d'Ys, Alber Elbaz, Nicolas Ghesquière and Ed Filipowski
  • Editors: Glenda Bailey, Bridget Foley, Emmanuelle Alt, Suzy Menkes, Franca Sozzani, Carine Roitfeld, Cathy Horyn and Anna Dello Russo

Each Disney character is dressed in a one-of-a-kind exclusive look created by some of the most influential fashion designers in the world, including:

  • Mickey Mouse: Balenciaga by Nicolas Ghesquière
  • Goofy: Balmain by Olivier Rousteing
  • Daisy: Dolce & Gabbana
  • Minnie Mouse: Lanvin by Alber Elbaz
  • Snow White: Nina Ricci by Peter Copping
  • Tiana: Proenza Schouler
  • Cruella de Vil: Rick Owens

Using innovative technology and hardware, the Madison Avenue windows features unique display technology using Christie® MicroTiles® from Christie Digital Systems USA, Inc, on which the video will play. Working with d3 Technologies' integrated production system which power the core of the show, utilizing five 4U servers generating 20 simultaneous HD video streams.  An OSRAM Business, Traxon the dynamic lighting and controls manufacturer, supplied almost 500 square feet of LED Mesh and String, as well as intelligent controls to add a layer of video to the window display.

Barneys New York and Disney have worked to create a range of exclusive (XO exclusively ours), limited-edition holiday gift items, available now for a limited time only at Chelsea Passage on the ninth floor in Barneys' Madison Avenue flagship location in New York, at the company's Beverly Hills flagship location, and

In honor of this special project, 25% of the retail price of all items in the Electric Holiday collection sold exclusively in select Barneys New York stores and through January 3rd, 2013, will be donated to American Red Cross disaster relief.

The product assortment includes Disney's highly collectible Vinylmation figures designed by Paul Smith and Diane von Furstenberg, Mickey Mouse ears designed by Rag & Bone and L'Wren Scott, and smaller items such as holiday ornaments, edible sweets, toys for children, and much more.

In addition to the Electric Holiday product assortment, there will also be a curated selection of vintage memorabilia available at the Madison Avenue flagship location, including a vintage Mickey watch, a signed biography of Walt Disney and specialty vintage Disney toys.

To celebrate this special event, Barneys New York hosted a New York City-wide scavenger hunt for gift cards on November 14. A "Mickey Messenger" was posted at various locations throughout Manhattan, and only by following clues on Twitter (@BarneysNY) and Instagram (BarneysNYofficial) were participants able to find him. When participants found the Mickey Messenger—identifiable from his Mickey Mouse ears—they simply gave him the secret password to receive a mystery gift card with a value anywhere between $25 to $500. One lucky grand-prize winner received tickets to the evening's window unveiling event.

Barneys New York and Disney have collaborated with AOL and Air France, to help further engage the consumer with the Electric Holiday program.

Barneys NY, Disney and AOL have collaborated to create a co-branded media experience surrounding the Electric Holiday project. Acting as the project's digital arm, AOL's StyleList brings the legendary window online with an exclusive showing of the animated short film and behind-the-scenes footage. 

Air France is supporting the Holiday 2012 project with an integrated promotion to include a nationwide sweepstakes inviting shoppers and Facebook fans to enter to win a trip to Paris, including two roundtrip business class airline tickets on Air France, four night hotel accommodations at the Hotel Sofitel Paris Le Faubourg, a $5,000 wardrobe and luggage from Barneys New York, and two tickets to Disneyland Paris.

The Electric Holiday moving art video will be displayed in all Barneys New York flagship markets including Beverly Hills, Chicago, San Francisco, Boston, Scottsdale, Dallas and Seattle, as well as on and its luxury content site, The Window.     
Barneys New York on Twitter: #ElectricHoliday

About Barneys New York
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer with flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, Dallas, San Francisco, Las Vegas, and Scottsdale. The Company also operates a highly successful online business at  Founded as a men's retailer in 1923 in downtown Manhattan, it turned into an international arbiter of high style for both women and men in the 1970s and became renowned for discovering and developing new and innovative design talent. Barneys is famous for selling the most intriguing edit from the world's top designers, including women's and men's ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Barneys' innovative CO-OP was launched in 1985 and has since expanded into a freestanding store concept operating more than a dozen locations in eight states across the U.S. For more information about Barneys New York, please visit and explore its luxury content site, The Window, for an insider's look into the Barneys world: behind-the-scenes visits with exciting designers, fashion, events, and the Barneys team.

About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Disney is a Dow 30 company and had annual revenues of about $40.9 billion in its last fiscal year.

Ever since Walt Disney founded his world-famous company in 1923, the name "Disney" has become synonymous with boundless creativity and an unbridled imagination that helped define the 20th century.  Today, The Walt Disney Company and its affiliated companies remain faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. From television and movies, to theme parks, merchandise, virtual worlds and beyond, Disney delights consumers and guests everywhere with magical stories, beloved characters and unparalleled family entertainment and experiences.

About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the  world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect  with these audiences through effective and engaging digital advertising solutions.

AIR FRANCE, with its three regional subsidiaries, Brit Air, City Jet and Regional, operates 1,500 daily flights in France, Europe and worldwide. Its fleet comprises 387 aircraft in operation.
AIR FRANCE KLM, the result of a merger between AIR FRANCE and KLM in 2004, is one of the leading European air transport groups. Its main activities are the air transport of passengers and cargo as well as aircraft maintenance. In 2011, AIR FRANCE KLM carried 75.8 million passengers and 1.1 million tons of cargo. The group's fleet comprises more 586 aircraft, including 173 regional aircraft operated by its partners Brit Air, City Jet, Regional and KLM Cityhopper. Its network covers 230 destinations in 113 countries from its hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol. The Flying Blue frequent flyer program is leader in Europe and has over 20 million members. AIR FRANCE and KLM currently operate from 12 U.S. gateways and provide service from 125 U.S. cities through joint venture partner Delta Air Lines. With their partners Delta Air Lines and Alitalia, AIR FRANCE and KLM operate the biggest transatlantic joint venture with more than 250 daily flights. AIR FRANCE and KLM are members of the SkyTeam alliance which has 16 member airlines, offering customers access to a global network of over 14,700 daily flights to 958 destinations in 173 countries.  For more information or to purchase tickets, visit, call 1-800-237-2747 or contact your travel professional. For deals and the latest information follow Air France on and Twitter @AirFranceUS.

About Christie®
Christie is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world's most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. 

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
NHK, Japan Broadcasting will feature upcoming @ThingsExpo Silicon Valley in a special IoT documentary which will be filmed on the expo floor November 3 to 5, 2015 in Santa Clara. NHK is the sole public TV network in Japan equivalent to BBC in UK and the largest in Asia with many award winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology covering @ThingsExpo Silicon Valley. The program will be aired during the highest viewership season of the year that it will have a high impact in the industry through this documentary in Japan. The film...
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at different existing uses of peer-to-peer data sharing and how it can become useful in a live session to...
SYS-CON Events announced today that Luxoft Holding, Inc., a leading provider of software development services and innovative IT solutions, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Luxoft’s software development services consist of core and mission-critical custom software development and support, product engineering and testing, and technology consulting.
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innovation is automation. The most painful pain point for any business is the mismatch between supplies a...
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, will provide an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT influence Big Data: Device, Connectivity, Context, and Intelligence. He will dive deep to the matrix...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Building actually breathes - immediately flagging overheating in a closet or over cooling in unoccupied ho...
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.