Click here to close now.




















Welcome!

Agile Computing Authors: Gregor Petri, Elizabeth White, Carmen Gonzalez, Dennis Griffin, Greg O'Connor

News Feed Item

Badgeville Launches Embed Gamification Solution for Software Providers

Badgeville Embed empowers leading SaaS and on-premise providers to rapidly deploy and manage gamification capability directly in their applications

REDWOOD CITY, Calif., Nov. 15, 2012 /PRNewswire/ -- Badgeville, the #1 gamification and behavior management platform, today announced the launch of Badgeville Embed, a new product offering that enables technology and software providers to increase user engagement by 50% or more with their applications and reduce customer churn. Embed introduces OEM Networks, making it seamless for technology providers to manage engagement mechanics for thousands of customers.

The need for gamification has been indisputable: due to a lack of user engagement, half of software applications are not adopted by end-users, causing nearly $500 billion in unused software investments globally.[1] As users fail to utilize their products, software providers lose customers, creating missed revenue opportunities. According to a recent SaaS report by Goldman Sachs, a 2 percent increase in customer retention can improve a software provider's enterprise value by up to 20 percent.

"The integration of gamification concepts such as motivation and rewards often improves the usage of enterprise applications," says Alan Lepofsky, VP of Constellation Research. "Organizations of all sizes can use these features to enhance customer engagement as well as drive employees to get their jobs done more effectively. With the introduction of Badgeville Embed, Badgeville has made it easier for software vendors to add these engagement mechanics into their products without a lot of development effort. With gamification added, products often see greater adoption rates since people are more excited to use them."

Companies such as Saba, CallidusCloud, and Socialtext have leveraged Badgeville Embed to build more engaging user experiences with their products.

Badgeville Embed Partner Testimonials

Saba is the industry's leading provider of social software for team collaboration, enterprise learning and social talent management.  

"For Saba customers, it is absolutely critical that the Saba People Cloud be a highly engaging environment they can depend on to meet their business objectives – and gamification techniques have always been central to our accomplishing this goal," said Ben Willis, Sr. Director of Product Strategy at Saba.   "After careful consideration, we determined that partnering with Badgeville to integrate game mechanics into our product was cost-effective, scalable, and an excellent extension to our native gaming capabilities. Our Badgeville Embed integration allows our world-class customer-base to gamify their offerings quickly and effectively."

"Getting gamification right is a complex technical and design challenge. We're partnering with Badgeville because they understand gaming dynamics in deep, strategic ways that fundamentally change behavior in the enterprise. Badgeville Embed is the only offering in the space with the capability to scale, manage and analyze behaviors for our large user base," said Michael Idinopulos, General Manager of Socialtext

"Offering gamification capabilities directly in our offering is a big differentiator for our leading social sales platform. Gamification requires complex capabilities to create rewards and incentives that are meaningful to users. Partnering with Badgeville on this initiative has allowed us to get to market significantly faster and deploy the best of breed technology with minimal investment," said Rory Cameron, SVP of Corporate Development & Alliances at CallidusCloud

Badgeville Embed helps technology providers avoid the complexity of developing advanced, customized reward systems their customers need to engage their users. Layering game, reputation, and social mechanics similar to those utilized by Facebook and popular social games right on top of their own assets, product professionals can drive, influence and reward valuable user behaviors across their applications that encourage more repeat visits and overall customer retention.

"Badgeville Embed represents a huge milestone for both gamification and the traditional software industry as we know it," says Kris Duggan, Badgeville's CEO. "Now, product teams can incorporate proven engagement techniques right into the flow of their applications, driving desired user behaviors that maximizes customer value and boosts their renewal rates."

Key features and benefits for Badgeville Embed include:

  • OEM Networks. Embed features OEM Networks, making it seamless for technology providers to manage engagement mechanics for all their clients in one unified interface.
  • Robust enterprise security and access. Badgeville Embed features multiple levels of user access, giving technology providers granular control over who can access and modify information in the Behavior Engine Admin Console and apply engagement mechanics to their core products.
  • In-depth Behavior Insights. With Badgeville Embed leveraging rich Behavior Analytics & Data, technology providers can better understand how users leverage their applications to complete a business process or connect with colleagues, improving their ability to build a better user experience.
  • Robust Behavior Management in Days. Create an engagement program that enables you to manage behavior and apply engagement mechanics to your business applications. Rather than spending months custom building this functionality, you can be up-and-running in days without custom coding.

Launched at TechCrunch Disrupt in Q4 2010, Badgeville has grown into not only the leading gamification platform in the world, but also one of the fastest-growing SaaS companies in Silicon Valley. The company has raised a total of $40M, including a $25M Series C led by InterWest Partners announced in May of 2012. Badgeville also recently expanded its global offices to EMEA to support customers in over 20 countries worldwide.

For more information on Badgeville Embed, please visit www.badgeville.com/products/embed

About Badgeville

Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Citrix Systems, Autodesk, Bell Media, NBC, Universal Music, Recyclebank, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit www.badgeville.com)

[1] While $1 Trillion has been spent on enterprise applications over the past five years, according to Gartner Research, only 50% of enterprise software is being used by employees, indicates a recent survey by IT firm Neochange.

SOURCE Badgeville

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on demos and comprehensive walkthroughs.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small, but are focused on specific tasks. The ability for developers to deploy multiple containers – thous...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Communication) is an open source project supported by Google, Mozilla and Opera that aims to enable bro...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be.