Click here to close now.

Welcome!

Web 2.0 Authors: Plutora Blog, John Savageau, Carmen Gonzalez, Lori MacVittie, Mike Kavis

News Feed Item

Badgeville Launches Embed Gamification Solution for Software Providers

Badgeville Embed empowers leading SaaS and on-premise providers to rapidly deploy and manage gamification capability directly in their applications

REDWOOD CITY, Calif., Nov. 15, 2012 /PRNewswire/ -- Badgeville, the #1 gamification and behavior management platform, today announced the launch of Badgeville Embed, a new product offering that enables technology and software providers to increase user engagement by 50% or more with their applications and reduce customer churn. Embed introduces OEM Networks, making it seamless for technology providers to manage engagement mechanics for thousands of customers.

The need for gamification has been indisputable: due to a lack of user engagement, half of software applications are not adopted by end-users, causing nearly $500 billion in unused software investments globally.[1] As users fail to utilize their products, software providers lose customers, creating missed revenue opportunities. According to a recent SaaS report by Goldman Sachs, a 2 percent increase in customer retention can improve a software provider's enterprise value by up to 20 percent.

"The integration of gamification concepts such as motivation and rewards often improves the usage of enterprise applications," says Alan Lepofsky, VP of Constellation Research. "Organizations of all sizes can use these features to enhance customer engagement as well as drive employees to get their jobs done more effectively. With the introduction of Badgeville Embed, Badgeville has made it easier for software vendors to add these engagement mechanics into their products without a lot of development effort. With gamification added, products often see greater adoption rates since people are more excited to use them."

Companies such as Saba, CallidusCloud, and Socialtext have leveraged Badgeville Embed to build more engaging user experiences with their products.

Badgeville Embed Partner Testimonials

Saba is the industry's leading provider of social software for team collaboration, enterprise learning and social talent management.  

"For Saba customers, it is absolutely critical that the Saba People Cloud be a highly engaging environment they can depend on to meet their business objectives – and gamification techniques have always been central to our accomplishing this goal," said Ben Willis, Sr. Director of Product Strategy at Saba.   "After careful consideration, we determined that partnering with Badgeville to integrate game mechanics into our product was cost-effective, scalable, and an excellent extension to our native gaming capabilities. Our Badgeville Embed integration allows our world-class customer-base to gamify their offerings quickly and effectively."

"Getting gamification right is a complex technical and design challenge. We're partnering with Badgeville because they understand gaming dynamics in deep, strategic ways that fundamentally change behavior in the enterprise. Badgeville Embed is the only offering in the space with the capability to scale, manage and analyze behaviors for our large user base," said Michael Idinopulos, General Manager of Socialtext

"Offering gamification capabilities directly in our offering is a big differentiator for our leading social sales platform. Gamification requires complex capabilities to create rewards and incentives that are meaningful to users. Partnering with Badgeville on this initiative has allowed us to get to market significantly faster and deploy the best of breed technology with minimal investment," said Rory Cameron, SVP of Corporate Development & Alliances at CallidusCloud

Badgeville Embed helps technology providers avoid the complexity of developing advanced, customized reward systems their customers need to engage their users. Layering game, reputation, and social mechanics similar to those utilized by Facebook and popular social games right on top of their own assets, product professionals can drive, influence and reward valuable user behaviors across their applications that encourage more repeat visits and overall customer retention.

"Badgeville Embed represents a huge milestone for both gamification and the traditional software industry as we know it," says Kris Duggan, Badgeville's CEO. "Now, product teams can incorporate proven engagement techniques right into the flow of their applications, driving desired user behaviors that maximizes customer value and boosts their renewal rates."

Key features and benefits for Badgeville Embed include:

  • OEM Networks. Embed features OEM Networks, making it seamless for technology providers to manage engagement mechanics for all their clients in one unified interface.
  • Robust enterprise security and access. Badgeville Embed features multiple levels of user access, giving technology providers granular control over who can access and modify information in the Behavior Engine Admin Console and apply engagement mechanics to their core products.
  • In-depth Behavior Insights. With Badgeville Embed leveraging rich Behavior Analytics & Data, technology providers can better understand how users leverage their applications to complete a business process or connect with colleagues, improving their ability to build a better user experience.
  • Robust Behavior Management in Days. Create an engagement program that enables you to manage behavior and apply engagement mechanics to your business applications. Rather than spending months custom building this functionality, you can be up-and-running in days without custom coding.

Launched at TechCrunch Disrupt in Q4 2010, Badgeville has grown into not only the leading gamification platform in the world, but also one of the fastest-growing SaaS companies in Silicon Valley. The company has raised a total of $40M, including a $25M Series C led by InterWest Partners announced in May of 2012. Badgeville also recently expanded its global offices to EMEA to support customers in over 20 countries worldwide.

For more information on Badgeville Embed, please visit www.badgeville.com/products/embed

About Badgeville

Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Citrix Systems, Autodesk, Bell Media, NBC, Universal Music, Recyclebank, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit www.badgeville.com)

[1] While $1 Trillion has been spent on enterprise applications over the past five years, according to Gartner Research, only 50% of enterprise software is being used by employees, indicates a recent survey by IT firm Neochange.

SOURCE Badgeville

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add scalable realtime functionality with minimal effort and cost.”
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
With several hundred implementations of IoT-enabled solutions in the past 12 months alone, this session will focus on experience over the art of the possible. Many can only imagine the most advanced telematics platform ever deployed, supporting millions of customers, producing tens of thousands events or GBs per trip, and hundreds of TBs per month. With the ability to support a billion sensor events per second, over 30PB of warm data for analytics, and hundreds of PBs for an data analytics archive, in his session at @ThingsExpo, Jim Kaskade, Vice President and General Manager, Big Data & Ana...
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to make sense of it all.
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...