Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, Jeev Trika, Karyn Jeffery, Scott Allen

News Feed Item

Fan Appz Launches Personalized Marketing Platform to Help Brands Turn Fans into Customers

SAP Sapphire – Fan Appz, which helps brands convert fans into loyal customers, today launched its Personalized Marketing Platform. Available now, the platform is a next-generation social media marketing solution that helps companies drive conversions and repeat purchases, turning good customers into great ones.

"The fun of counting Likes, comments and retweets has faded. Companies want to see their social media investment drive sales," said Jon Siegal, Founder & CEO, Fan Appz, Inc. “Meanwhile, today’s empowered consumer wants to be addressed as a unique individual – not ‘marketed to’ as part of some mythical mass audience.

“Social data holds the key,” he added. “From email addresses and demographics to Likes, brand affinities and interests, it gives marketers the insights they need to address consumers as individuals with relevant, meaningful messages that drive response. That’s how social can help build customer lifetime value.”

Unlike first-generation social media solutions that focus on building awareness at the top of the funnel, Fan Appz’ Personalized Marketing Platform helps brands close the sale. It makes it easy to drive engagement, capture social data, and analyze it for actionable insights. It then helps brands put those insights to work to improve the targeting, personalization and performance of all of their marketing efforts, from email marketing and social and display advertising to website and in-store promotions.

Fan Appz’ new solution runs on the SAP HANA® platform. Fan Appz chose to support SAP HANA for its unprecedented speed and scalability, which enables the real-time analytical processing of large volumes of complex data. Fan Appz’ major brand clients have hundreds of millions of fans, each of which has thousands of social data attributes.

“As the leading Spanish-language content creator in the US, Telemundo is engaging the Fan Appz’ Personalized Marketing Platform to super-serve our audience with content across every social media platform,” said Borja Perez, SVP Digital and Social Media, Telemundo. “With millions of fans and followers across the globe, we are always looking for ways to gain insights to further connect with our audience.”

Here’s how the three components of the Personalized Marketing Platform work:

  1. Fan Appz’ Social Experience Apps make it easy to grow and engage social audiences across multiple networks, including Facebook, Twitter, Google+, Tumblr, Pinterest and Instagram, and capture social data. The complete suite of publishing, engagement and promotional apps – including sweepstakes, contests, games and more – help brands drive viral engagement to gather valuable social data inputs.
  2. Fan Appz’ Consumer Insights Hub helps brands learn more about their fans, including likes, interests and such demographics as gender, age, location, education, relationship status, etc. Comprising an industry-leading social data warehouse and a social OLAP dashboard, the Hub makes it easy to capture, filter and analyze social data to glean actionable insights. Brands can also integrate their customer and transaction data.
  3. Fan Appz’ Marketing Integration Solutions empower brands to put their social data insights to work driving conversion across all of their marketing efforts. The marketing solutions comprise a growing series of APIs that work with major email marketing platforms, ad targeting services and website recommendation solutions, as well as integrations with select providers.

Integral to its Personalized Marketing Platform, Fan Appz has also released key innovations and enhancements to its suite of Social Experience Apps. These include a superior mobile experience for consumers using smartphones and tablets, a ‘Refer-A-Friend’ feature that rewards fans for sharing, and integration with Instagram, Pinterest, Tumblr and Google+ (in addition to Facebook and Twitter). The company also released its Prediction & Trivia Game, which can live on sites of all kinds. Used by major brands during the London 2012 Olympics, the game reflects players actions on their Facebook timelines and tickers, driving brand impressions and bringing still more players into the game.

Read more about these innovations and improvements on our blog.

About Fan Appz, Inc.

Fan Appz helps brands convert fans into customers, and turn good customers into great ones. Our Personalized Marketing Platform makes it easy to grow, engage and learn about and convert your audiences, starting with compelling social experiences that build awareness and drive engagement. With strong foundations in the CRM software and Direct Marketing industries, our mission is to help brands use social data insights to improve the performance of all of their marketing efforts. Launched in 2010, Fan Appz is a Facebook Preferred Marketing Developer (PMD) qualified by the PMD program in Apps and Pages. The company is headquartered in Santa Monica, CA. For more information, visit our site, Like us on Facebook or follow us on Twitter.

Facebook® is a registered trademark of Facebook, Inc.
SAP and SAP HANA and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and several other countries.
All other product and service names mentioned are the trademarks of their respective companies.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...