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Deloitte Names Sweet Tooth as One of Canada's Companies-to-Watch in the 2012 Deloitte Technology Fast 50(TM) Awards

WATERLOO, ONTARIO -- (Marketwire) -- 11/13/12 -- Sweet Tooth won a coveted Companies-to-Watch Award, as part of the 15th annual Deloitte Technology Fast 50(TM) Awards, the pre-eminent technology awards program in Canada. The Companies-to-Watch Award honours early-stage Canadian technology companies in business for less than five years. These companies exemplify many of the winning characteristics of Deloitte Technology Fast 50(TM) ranked companies, which are judged based on the potential they show for future growth.

"Companies-to-Watch award winners are outstanding organizations that are poised for continued growth. These companies show potential to be future leaders in the Canadian technology industry and often rank in the Deloitte Technology Fast 50(TM) once they have a five-year track record," said Richard Lee, National Leader, Technology, Media & Telecommunications Industry Group, Deloitte. "Sweet Tooth has quickly distinguished itself for its innovative technology and entrepreneurship."

Sweet Tooth's CEO, Jay El-Kaake, credits a corporate culture that focuses on our merchants' success and a unique approach to customer experience with the company's early stage success. El-Kaake said, "Sweet Tooth plans to continue its rapid growth and aims to be the leader in customer experience technology."

To win a Companies-to-Watch Award, candidates must display the kind of management expertise and superior technology that mark a successful early-stage company poised for continued growth. To qualify for the Companies- to-Watch Award, candidates must have been operating less than five years. They must also be headquartered in Canada and devote a significant portion of their operating revenues to creating proprietary technology and/or intellectual property.

About the Deloitte Technology Fast 50(TM) - The Deloitte Technology Fast 50(TM) program is Canada's pre-eminent technology awards program. Celebrating business growth, innovation and entrepreneurship, the program features four distinct categories including the Technology Fast 50(TM) Ranking, Companies-to-Watch Awards (early-stage Canadian tech companies in business less than five years, with the potential to be a future Deloitte Technology Fast 50(TM) candidate,) Leadership Awards (companies that demonstrate technological leadership in four industry subcategories: hardware/semiconductor, software, telecommunications and emerging technologies) and the Deloitte Technology Green 15(TM) Awards (Canada's leading GreenTech companies that promote a more efficient use and re- use of the earth's resources in industrial production and consumption.) Program sponsors include Deloitte, Gowlings, Wellington Financial, TMX Group, HUB International HKMB, National Angel Capital Organization, CVCA, MaRS and IGLOO Software. For further information, visit www.fast50.ca.

About Sweet Tooth - Sweet Tooth enables merchants to offer unique and effective customer loyalty programs for their customers. Sweet Tooth is the world's easiest to use customer loyalty software; it allows merchants to effectively engage their customer base or target market in a turnkey fashion. Find Sweet Tooth at www.sweettoothrewards.com and on twitter @sweettooth.

Contacts:
Sweet Tooth
Steve Deckert
1.647.725.2564 x731

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