Welcome!

Agile Computing Authors: Jonathan Fries, Elizabeth White, ManageEngine IT Matters, Liz McMillan, Xenia von Wedel

News Feed Item

Toys"R"Us® Unveils Redesigned Mobile Shopping Apps And Site; Introduces Optimized Experience For Tablet Users

Updated Mobile Shopping Capabilities Now Allow Customers to Take Advantage of Popular Omnichannel Services Like "Buy Online, Pick Up In Store" and "Ship to Store" While On-the-Go

WAYNE, N.J., Nov. 13, 2012 /PRNewswire/ -- Toys"R"Us, Inc. today announced that it has redesigned its mobile shopping apps and mobile-optimized sites for Toys"R"Us® and Babies"R"Us,® providing an enhanced experience for customers looking to shop the world's leading dedicated toy and baby products retailer from wherever they are. The company has also launched a new tablet-optimized site providing tablet users easy access to the two trusted brands.

Additionally, customers can now take advantage of some of the company's popular omnichannel services, including "Buy Online, Pick Up In Store" and "Ship to Store," through their smartphones and tablets. The company's enhanced mobile shopping capabilities offer a unified shopping cart as shoppers are able to navigate seamlessly between Toys"R"Us and Babies"R"Us within the app and optimized sites. The redesigned mobile shopping apps are now available for free download in the App Store for iOS and the Google Play Store for Android.

"As more and more customers use their mobile devices to browse and shop with us, we have worked to enhance this channel by redesigning our mobile site and apps, and have launched a tablet-optimized experience, making it even easier to shop Toys"R"Us and Babies"R"Us while on-the-go," said Milton Pappas, Vice President, e-Commerce Customer Experience. "With the addition of 'Buy Online, Pick Up In Store' to our mobile offerings, busy parents and gift-givers can place an order while out and about and pick it up at their local store within three hours – perfect for last-minute purchases leading up to Christmas."

In 2009, the company introduced mobile shopping options providing busy shoppers convenient access to its Toys"R"Us and Babies"R"Us brands from any web-enabled device. Since then, time-strapped customers have been able to shop the mobile-enabled "R"Us sites, and take advantage of the company's dedicated apps. Mobile is the company's fastest growing channel of customer engagement, and Toys"R"Us continues to look for ways to enhance its mobile capabilities. For additional information on the company's mobile offerings, please visit Toysrus.com/Mobile.

On-the-Go Toy-Buying Made Easy
Featuring a fresh design and layout, the redesigned mobile site and app, along with the new tablet-optimized experience, offer easy-to-use navigation tools. Customers can search and browse products, read reviews and item descriptions, view video content and place an order conveniently while on-the-go. The mobile app and optimized sites mirror the search functionality of the company's trusted e-commerce sites and allow users to search by Category, Age, Character/Theme, Brand, What's New and Clearance. Babies"R"Us shoppers can also browse by Top Registry Items.

App Offers New Barcode/QR Code Scanner for Users to Access Product Details Instantly
Through the redesigned mobile shopping app for iPhone and Android, users can now scan a product barcode or a QR code while in-store to obtain more information on an item of interest. By scanning a product's barcode, customers will be directed to a page where they can see product details and user reviews and will be able to add the item to their shopping cart quickly.

Fast Access to Local Ads and Deals
Shoppers using a mobile device or tablet can enter their zip code to view the weekly ad and deals for their area. In addition, they can save their "home store" under the store locator function to be automatically directed to the weekly ad for their area.

Customers can also get instant access to new deals and savings through the company's "R" Mobile Messaging program.  Each week exciting coupons, events and savings for Toys"R"Us and Babies"R"Us are sent directly to enrolled customers' mobile phones. SMS messages are sent up to twice per week, and highlight some of the most compelling savings currently available.  Customers can text "DEALS" to 78697 to receive Toys"R"Us offers, "DEALS" to 72229 for Babies"R"Us offers and "EEDEALS" to 78697 to receive special notifications regarding electronics and entertainment offers.*

Share the Hottest Toys of the Season with the Click of a Button
Customers can easily share their favorite items with family and friends through Twitter, Facebook and Pinterest from their smartphone or tablet.

The company is supporting the launch of its new and enhanced mobile shopping capabilities with in-store signage, SMS messages and through the company's social media sites.

For all the latest news about the 2012 Holiday Season at Toys"R"Us, visit "R" Holiday Press Room at http://www.toysrusinc.com/press-room/r-holiday-press-room/.

*Message and data rates may apply. Up to two messages per week. Text STOP to cancel. Text HELP for assistance.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 640 international stores and over 150 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

SOURCE Toys"R"Us, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...