Welcome!

Agile Computing Authors: Pat Romanski, Liz McMillan, Corey Roth, Elizabeth White, Yeshim Deniz

News Feed Item

Toys"R"Us® Unveils Redesigned Mobile Shopping Apps And Site; Introduces Optimized Experience For Tablet Users

Updated Mobile Shopping Capabilities Now Allow Customers to Take Advantage of Popular Omnichannel Services Like "Buy Online, Pick Up In Store" and "Ship to Store" While On-the-Go

WAYNE, N.J., Nov. 13, 2012 /PRNewswire/ -- Toys"R"Us, Inc. today announced that it has redesigned its mobile shopping apps and mobile-optimized sites for Toys"R"Us® and Babies"R"Us,® providing an enhanced experience for customers looking to shop the world's leading dedicated toy and baby products retailer from wherever they are. The company has also launched a new tablet-optimized site providing tablet users easy access to the two trusted brands.

Additionally, customers can now take advantage of some of the company's popular omnichannel services, including "Buy Online, Pick Up In Store" and "Ship to Store," through their smartphones and tablets. The company's enhanced mobile shopping capabilities offer a unified shopping cart as shoppers are able to navigate seamlessly between Toys"R"Us and Babies"R"Us within the app and optimized sites. The redesigned mobile shopping apps are now available for free download in the App Store for iOS and the Google Play Store for Android.

"As more and more customers use their mobile devices to browse and shop with us, we have worked to enhance this channel by redesigning our mobile site and apps, and have launched a tablet-optimized experience, making it even easier to shop Toys"R"Us and Babies"R"Us while on-the-go," said Milton Pappas, Vice President, e-Commerce Customer Experience. "With the addition of 'Buy Online, Pick Up In Store' to our mobile offerings, busy parents and gift-givers can place an order while out and about and pick it up at their local store within three hours – perfect for last-minute purchases leading up to Christmas."

In 2009, the company introduced mobile shopping options providing busy shoppers convenient access to its Toys"R"Us and Babies"R"Us brands from any web-enabled device. Since then, time-strapped customers have been able to shop the mobile-enabled "R"Us sites, and take advantage of the company's dedicated apps. Mobile is the company's fastest growing channel of customer engagement, and Toys"R"Us continues to look for ways to enhance its mobile capabilities. For additional information on the company's mobile offerings, please visit Toysrus.com/Mobile.

On-the-Go Toy-Buying Made Easy
Featuring a fresh design and layout, the redesigned mobile site and app, along with the new tablet-optimized experience, offer easy-to-use navigation tools. Customers can search and browse products, read reviews and item descriptions, view video content and place an order conveniently while on-the-go. The mobile app and optimized sites mirror the search functionality of the company's trusted e-commerce sites and allow users to search by Category, Age, Character/Theme, Brand, What's New and Clearance. Babies"R"Us shoppers can also browse by Top Registry Items.

App Offers New Barcode/QR Code Scanner for Users to Access Product Details Instantly
Through the redesigned mobile shopping app for iPhone and Android, users can now scan a product barcode or a QR code while in-store to obtain more information on an item of interest. By scanning a product's barcode, customers will be directed to a page where they can see product details and user reviews and will be able to add the item to their shopping cart quickly.

Fast Access to Local Ads and Deals
Shoppers using a mobile device or tablet can enter their zip code to view the weekly ad and deals for their area. In addition, they can save their "home store" under the store locator function to be automatically directed to the weekly ad for their area.

Customers can also get instant access to new deals and savings through the company's "R" Mobile Messaging program.  Each week exciting coupons, events and savings for Toys"R"Us and Babies"R"Us are sent directly to enrolled customers' mobile phones. SMS messages are sent up to twice per week, and highlight some of the most compelling savings currently available.  Customers can text "DEALS" to 78697 to receive Toys"R"Us offers, "DEALS" to 72229 for Babies"R"Us offers and "EEDEALS" to 78697 to receive special notifications regarding electronics and entertainment offers.*

Share the Hottest Toys of the Season with the Click of a Button
Customers can easily share their favorite items with family and friends through Twitter, Facebook and Pinterest from their smartphone or tablet.

The company is supporting the launch of its new and enhanced mobile shopping capabilities with in-store signage, SMS messages and through the company's social media sites.

For all the latest news about the 2012 Holiday Season at Toys"R"Us, visit "R" Holiday Press Room at http://www.toysrusinc.com/press-room/r-holiday-press-room/.

*Message and data rates may apply. Up to two messages per week. Text STOP to cancel. Text HELP for assistance.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 640 international stores and over 150 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

SOURCE Toys"R"Us, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...