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FLW And Kellogg's Renew Partnership For 2013 Season

MINNEAPOLIS, Nov. 12, 2012 /PRNewswire/ -- FLW, the world's largest tournament-fishing organization, announced today that the Kellogg Company has renewed its sponsorship in a multi-year deal. Financial terms of the deal were not disclosed.

The Kellogg Company brands that will be featured by FLW include Frosted Flakes®, Pop-Tarts®, Rice Krispies Treats®, Cheez-It® and Pringles®. The brands will be featured across FLW's multiple platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the "FLW" television show on NBC Sports Network. "FLW" is broadcast Sundays in high-definition (HD) on NBC Sports Network to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

Kellogg's will also serve as the title sponsor of the Angler of the Year award on the Walmart FLW Tour for the third consecutive year. The top pro and co-angler from the 2013 point standings after the six FLW Tour events will win the Kellogg's Angler of the Year and Co-angler of the Year titles, respectively. The Angler of the Year will earn $100,000 and a berth in the 2014 Forrest Wood Cup, while the Co-angler of the Year will earn a new Ranger Z518 boat with a 200-horsepower outboard engine and a berth in the 2014 Forrest Wood Cup.

Four of the most successful anglers on the FLW Tour will again be representing Kellogg's as brand ambassadors in 2013. Shinichi Fukae of Mineola, Texas, the first angler to win Angler of the Year honors in two different countries, will represent the Cheez-It brand. Dave Lefebre of Erie, Penn., the 2012 FLW Tour Kentucky Lake Champion, will again represent Frosted Flakes. Greg Bohannan of Rogers, Ark., a three-time FLW tournament winner, will be looking to cross the $500,000 mark in career winnings in 2013 while representing Pop-Tarts. Jim Tutt of Longview, Texas, a 15-year veteran of the FLW Tour with 27 career top-10 finishes, will represent Rice Krispies Treats.

FLW is the industry's premier tournament-fishing organization, providing unparalleled fishing resources and entertainment to our sponsors, fans and host communities. FLW is offering anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2013 over the course of 231 tournaments across five tournament circuits, four of which provide an avenue to the sport's richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW is committed to providing a lifestyle experience that is the "Best in Fishing, On and Off the Water," through a variety of platforms including tournaments, outdoor expos and FLW Fantasy Fishing. For more information about FLW and FLW Fantasy Fishing, visit or and look for FLW on Twitter, Facebook, Pinterest and YouTube.

Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE:K) is the world's leading producer of cereal, second largest producer of cookies and crackers and - through the May 2012 acquisition of the iconic Pringles® business - the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands - produced in 18 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit


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