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SAP to Host Press Conference and Financial Analyst and Investor Program From SAPPHIRE® NOW + SAP® TechEd Madrid

MADRID, Nov. 12, 2012 /PRNewswire/ -- SAP AG (NYSE: SAP) invites press, bloggers and analysts to attend its press conference and financial analyst and investor program at SAPPHIRE® NOW + SAP® TechEd, being held as a co-located event in Madrid from November 13-16.


The press conference will be led by SAP Co-CEOs Bill McDermott and Jim Hagemann Snabe. SAP will also host a financial analyst and investor program, including an executive Q&A session with McDermott and Snabe, as well as SAP Executive Board Members Dr. Vishal Sikka and Lars Dalgaard, both of whom will join via videoconference.

SAP Press Conference: Tuesday, November 13   
11:30 a.m. - 12:30 p.m. CET / 5:30 a.m. - 6:30 a.m. EST / 2:30 a.m. - 3:30 a.m. PST   
The session will be broadcast via the virtual platform: and streamed on the Events Newsroom:     
Dial-in information is available here.   
Questions can be sent to [email protected].   
Replay information will be available on the Events Newsroom.   

SAP Financial Analyst and Investor Program: Wednesday, November 14   
1:00 p.m.2:00 p.m. CET / 7:00 a.m.8:00 a.m. EST4:00 a.m. – 5:00 p.m. PST    
The webcast, both audio and video, will be available at as well as a telephone conference   
Questions can be submitted to [email protected] or through the telephone conference   

For announcements, blog posts, videos and other coverage during the event, visit the Events Newsroom. Follow on Twitter at @sapnews, @sapinvestor, @SAPPHIRENOW and @SAPTechEd. Join the conversation at #SAPPHIRENOW and #SAPTechEd.

SAP press announcements from the event are expected to be issued at 9:00 a.m. CET / 2:00 a.m. EST on Tuesday, November 13 and at 11:00 a.m. CET / 5:00 a.m. EST on Wednesday, November 14 and Thursday, November 15.

On Tuesday, November 13, from 9:00 a.m.11:00 a.m. CET, McDermott and Snabe will present keynote addresses, along with guest Tim Minahan, senior vice president, Global Network Strategy, and chief marketing officer, Ariba, an SAP company. Sikka will present a keynote on Thursday, November 15, from  5:30 p.m. – 6:30 p.m. CET.

SAP Global Communications will also host additional activities that will be available at and streamed live on the Events Newsroom. These activities include:

  • SAP Redefines Social for the Enterprise: 4:00 p.m.5:00 p.m. CET, Tuesday, November 13
  • Executive Q&A With Dr. Vishal Sikka: 3:00 p.m.4:00 p.m. CET, Thursday, November 15

Additional sessions will be recorded for replay in the Events Newsroom following the event, including:

  • Redefining Industries Through Innovative Business Models
  • SAP Runs SAP - IT as a Strategic and Innovative Partner
  • Clearly Defined Innovation with Rapid-Deployment Solutions
  • Big Data Panel: From Startups to Enterprise
  • Applied Analytics for the Business
  • All About Business Networks
  • Mobile Solutions in the Cloud
  • Cloud Strategy Go Mobile! SAP Services Asks, "Why NOT Mobile?"
  • The Science of Big Data

Those unable to attend SAPPHIRE NOW + SAP TechEd Madrid in-person will be able to participate in the event online through an enhanced, interactive experience virtually. Visit and

To preview and download broadcast-standard stock footage and press photos digitally, please visit

To view video stories on diverse topics, visit From this site, you also can embed videos into your own Web pages, share video via email links and subscribe to RSS feeds from SAP TV.

For more information, press only:   
Alicia Lenze, +49 1609 08 20045, [email protected], CET    
Cathrin von Osten, +49 171 3363695, [email protected], CET   
SAP Press Office: +1 (610) 661-3200, [email protected], EST   
SAP Press Office: +49 (6227) 7-46315, [email protected], CET   

For more information, financial community only:   
Astrid Stroemer, +49 (6227) 7-52167, [email protected], CET   
Stefan Gruber, +49 (6227) 7-44872, [email protected], CET   

About SAP   
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 197,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2012 by SAP AG. All rights reserved.    
SAP and the SAP logo are registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and the Sybase logo are registered trademarks of Sybase Inc. Sybase is an SAP company. Ariba, the Ariba logo, Quadrem, b-process, Ariba Discovery and other Ariba products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Ariba, Inc. or its subsidiaries in the United States and other jurisdictions.  Ariba is an SAP company.


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